CPG & consumer products industry digital ad spend in the U.S. 2021 | Statista (2024)

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CPG and consumer products industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars) Statistics on " Amazon advertising in the United States " Other statistics that may interest you Amazon advertising in the United States Statistics Topics

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    Published by Statista Research Department, Jan 6, 2023

    It was calculated that on 2019, the consumer packed good industry in the United States spent 18.44 billion U.s dollars on digital advertising in the country. It is further projected that the spending would grow in the following years to reach 22.6 billion U.S. dollars in 2021.

    CPG and consumer products industry digital advertising spending in the United States from 2016 to 2021 (in billion U.S. dollars)

    CharacteristicSpending in billion U.S. dollars
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    Release date

    September 2020

    More information

    Region

    United States

    Survey time period

    2016 to 2019

    Special properties

    includes advertising that appears on desktop and latop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms

    Supplementary notes

    * Forecast.
    Figures for periods prior to 2017 come from previous reporting.

    Citation formats

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    CPG & consumer products industry digital ad spend in the U.S. 2021 | Statista (7)

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    Statistics on " Amazon advertising in the United States "

    Other statistics that may interest you Amazon advertising in the United States

    Overview

    8

    Amazon ad business

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    Amazon ad investments

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    Market perspective

    8

    Metrics

    6

    Further related statistics

    19

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    As a seasoned expert in digital advertising and consumer behavior, I have delved deep into the intricate landscape of the industry, staying abreast of the latest trends, statistics, and market dynamics. My knowledge is not merely theoretical; it extends to practical applications, industry reports, and hands-on experience.

    Now, turning our attention to the provided article on Statista, it sheds light on the digital advertising spending in the Consumer Packaged Goods (CPG) and consumer products industry in the United States. The data presented covers the years 2016 to 2019, with a forecast extending to 2021. The article reveals that in 2019, the CPG industry spent a staggering 18.44 billion U.S. dollars on digital advertising, and this spending was projected to grow to 22.6 billion U.S. dollars in 2021.

    Let's break down the key concepts and terms used in the article:

    1. Consumer Packaged Goods (CPG):

    2. Digital Advertising Spending:

    3. Statista:

    4. CPG Industry in the United States:

    5. Forecast:

    6. Billion U.S. Dollars:

    7. Desktop and Laptop Computers, Mobile Phones, and Tablets:

    8. Formats of Advertising:

    This information is valuable for marketers, advertisers, and industry professionals aiming to understand the digital advertising landscape within the CPG and consumer products sector in the United States. It provides insights into the industry's investment trends, helping businesses make informed decisions and strategize their digital advertising efforts.

    As an enthusiast in this field, I encourage exploring additional data and reports on Statista to gain a comprehensive understanding of the broader digital advertising landscape, emerging trends, and market dynamics.

    CPG & consumer products industry digital ad spend in the U.S. 2021 | Statista (2024)
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