Digitalization Fashion Industry Process
Step 1: Ideation
The first step is to find out how you want to present your designs. The concept can be something new or to digitize an already existing fashion catalog.
Your concept can either be a simple one. Like a studio or simple location. Or you can be more elaborate environment, like a fashion show or an abstract environment. Once you know what type of design you want to create, you can then move on to the next step.
Ralph & Russo X VSLB Puma X Fabricant
Step 2: Sketches & Texture Packs
You want to create and find as many references as you can. This will help you when building your virtual clothing. Find all you embroidery patterns, materials, swaps, and images. Also find everything related to the size of the mannequin and the size of the body.
Once you have all your references, you then need to make them into simple designs. Once you have these digital designs, you can easily change colors, fabrics onto the design. This is why digital designs are far better than traditional hand sketches.
Instead of drawing the same design over and over again, you can simply click a few buttons to create a variety of designs. All professional virtual fashion designers understand that a tech pack is needed by manufacturers.
A tech pack should consist of the garment sketch, spec sheet with garment measurements, technical sketch, grading, and other design details such as types of fabrics.
Step 3: Creating a Virtual Mannequin
Once we have all the fabric information we next need to make the mannequin. This is necessary even if you will showcase your virtual clothes without an avatar.
It is critical to have the exact size measurements to create the right digital avatar for your digital clothing. The desired body can be fully replicated on a 3D avatar and adjusted within a few edits. This makes it perfect commercial usage.
Step 4: 3D model the base shape of the garment
To create a base shape of the garment in 3D you can use softwares;CLO 3D,ZbrushorMarvelous Designer. This all depends on how complex digital clothing is.
2020 ZBrush is free to download so we suggest you give it a try. The brush-moves you make on the computer in the 3D environment is very similar to how you would draw on paper.
The important aspect is to get the folds right and how fabrics look when it expands and overlays an object. Rotary patterns, fringes, and anything related to jewelry are created in different software. Therefore, both will be handled separately to achieve the best results.
Step 5: Bringing everything together
Next is to pose your avatar (mannequin) so that your garment can float and look realistic. This requires bringing both the element embroidery patterns and also the base shape onto your avatar to fit everything perfectly. Then you will simulate the whole thing in from a t-pose into your final pose.
Step 6: Export the Digital Clothing for Rendering
The final step is to export everything created into your rendering engine. Here you have a number of options, depending on your computer. Here you can find alist of your options and requirements.
The render length of time depends on a number of factors. The more complex your fabrics, and environment, the longer your render will take. Want some tips on how to render faster?Click here
The Future of the Digitalization Fashion Industry
As a matter of fact, most fashion brands now create digital clothing before actually creating the physical one. This allows them to create a large number of designs quickly without having to wait for production. Furthermore, digital clothing can be superimposed on to people in videos and overlaid on an image of a person.
Once a vague prediction has now turned into a norm that every brand keeps trying to follow it.
Gaming companies are already aware of the importance of having digital assets for gamers to buy. Fortnite a popular online game makes millions of dollars selling virtual fashion for their online characters. They campaigned withTravis Scottto promote his new clothing collection.
AdidasXBuilders Club Shoorty X Fabricant
How can we use Digital Clothing?
More fashion brands want to digitize their collection line and physical stores are becoming less important compared to online stores. Today, more sales happen online than offline.
Soon, most sales will happen virtually. Imagine trying on a pair of clothes and walking along the streets of Paris. Or, imagine wearing vintage clothes during your favorite decade in the past? All this would be possible using virtual reality and digital clothing.
Future potential customers will be even more connected than they are today, therefore brands need to start thinking for the digital market.
Stone Island X ISH Design Adidas X Karlie Kloss X Fabricant
From the consumer and brand point of view, digital fashion is a big hit. This is because consumers can try it on before actually buying the item while brands can bring the designs to customers without actual production. For example, there are pop-up stores in London that allow customers to try on digital garments via a smart mirror pod.
Soon customers will shop for clothes online by clicking on a fashion item and uploading a picture of themselves. The site will send you back the picture with you actually wearing the clothing item. This will ultimately lead todigitalization fashion industry stores where consumers will be able to work through virtual stores via their VR headset.
This is why it is important for brands to have a virtual fashion library. This saves brands time, money, while also being innovative. Except the digitalization fashion industry to grow more and more in the near future.
It is never too late to use digital clothing for your fashion collection. Want to know more about digital fashion and its future prospects? Download the guide below.
