After several decades and countless logo bags, Coach is changing its globally recognized name. Feel free to pause for a moment of silence. On Oct. 11, the company announced that it would be changing its corporate name to Tapestry. Fortunately, the name change will only affect the larger corporation that houses Kate Spade, Stuart Weitzman, and, of course, Coach.
As the company continues to grow with new acquisitions, CEO Victor Luis said, the name needed to reflect that growth. "Each of our brands has a unique proposition, fulfilling different fashion sensibilities and emotional needs. We searched for a name to reflect these values while also expressing the cultural diversity of our people and our brands for today and tomorrow," he said in a press statement.
For whatever reason, many longtime Coach shoppers have taken the name change a little too literally — assuming that it will affect Coach merchandise in the future. Thankfully, that's not the case. Though the word "tapestry" might symbolize the company's diverse range, it quite frankly brings to mind the decor typically found at a grandparent's home, with all due respect.
Hopefully by the time the name change goes into effect on Oct. 31, people will realize that the Coach brand will remain more or less the same. In the meantime, check out the official Tapestry branding image ahead and enjoy the many strong reactions people are having across the internet.
FAQs
"This is what they do with unwanted merchandise, they order an employee to deliberately slash it so no one can use it." She also added that: "And then they write it off as a tax write off under the same tax loophole as if it were accidentally destroyed."
Why did Coach change its name? ›
The business originally named Coach changed its name to Tapestry to better represent its broader product range when it expanded beyond Coach-brand handbags.
Does Coach clean your bag for free? ›
Complimentary Lifetime Leather Care
Treat it to a cleanse and moisturize at any Coach retail store—it's free. We recommend calling ahead for an appointment (and bear in mind, you'll probably have to leave the bag there for a few days) ... You can also care for your leather at home by purchasing our leather cleaner.
What age group is Coach handbags for? ›
According to a Goldman Sachs' report, Coach, followed by Michael Kors, is the most “well-owned” brand among girls in the age group of 13 to 29.
Does Coach destroy unsold bags? ›
Following the criticism, Coach published a statement via Instagram saying it is committed to sustainability. It reads: "We have now ceased destroying in-house returns of damaged and unsalable goods and are dedicated to maximizing such products reuse in our Coach Re(Loved) and other circularity programs."
What is the Coach Purses scandal? ›
Cutting up unsold products to declare them as damaged goods and save taxes. That's the accusation made against Coach by influencer/activist Anna Sacks on 31 August last year after she bought shredded bags found in a Texas landfill.
Is Coach owned by Kate Spade? ›
Tapestry Inc., the company that owns Coach, Kate Spade and Stuart Weitzman, is acquiring major luxury group Capri Holdings, the parent company of Versace, Jimmy Choo and Michael Kors, it announced Thursday.
Does Coach own Michael Kors? ›
Key Facts. Tapestry, Inc. the holding company created after Coach bought Stuart Weitzman and Kate Spade New York in 2015 and 2017, respectively, said Wednesday it will buy Capri—owner of Versace, Jimmy Choo, and Michael Kors—to create a single conglomerate that combined generates $12 billion in annual sales.
Is Coach New York the same as Coach? ›
Coach New York, commonly known as Coach, is an American luxury fashion house specializing in leather handbags, luggage, and accessories, as well as ready-to-wear.
Do Coach bags hold their value? ›
While some Coach bags may retain or even increase in value over time (view our vintage selection), not all bags are created equal in the resale market. The value of a Coach bag can vary according to the collection it belongs to, its unique features, and the materials used in its construction.
Are Coach bags real leather? Obviously, this answer depends on the style of the bag. But yes, the majority of Coach bags are made of premium leather. With the brand's origins in leather goods, you know you're getting a high-quality piece that is crafted to last a lifetime.
How much does it cost to get a Coach purse cleaned? ›
We offer complimentary lifetime leather care and cleaning for all Coachtopia products. This service is available in Coach Retail stores.
Are Coach bags made in China? ›
Some Coach bags are actually made in China, but Coach originated in the USA. If the bag being sold to you is made of canvas or any material that looks and feels like synthetic leather, do not buy it. Coach bags are classified under luxury bags mainly because of excellent craftsmanship and materials used.
Is Coach a high-end brand? ›
Loved by celebrities, fashion-focused and quality-seekers alike, Coach is a brand that strikes the perfect balance — appealing to the masses while upholding its exclusive, luxury status.
Why is Coach not a luxury brand? ›
The price point is a big part of the puzzle. While Coach offers the style, heritage and quality of a luxury brand, the price point is much lower than some of the big fashion houses out there.
Do Coach bags have Coach zipper? ›
Anything that looks substandard, including the stitching, indicates that it is most likely a fake. The majority of authentic Coach bags have genuine leather zipper pulls. Also, Coach zippers usually bear the letters “YKK” – a known manufacturer of high quality zippers.
