Drake flaunts a $2.2 million diamond chain that appears to have belonged to Pharrell in his new music video (2024)

Drake flaunted a $2.2 million diamond N.E.R.D. chainin his latest music video.
The chain appears to be the same one Pharrell sold on his auction site Joopiter in November.
Drake released the video for "Jumbotron sh*t Poppin'" on Monday.

Drake appears to be the new owner of a $2.2 million diamond chain once owned by Pharrell judging by his latest music video.

The Canadian rapper surprised fans on Monday by releasing the visuals for "Jumbotron sh*t Poppin'" from his collaborative album with 21 Savage, "Her Loss."

The video, featuring cameos from Mike Tyson, Lil Baby, and British rapper Central Cee, shows Drake enjoying the high life, partying with women, and flexing his fast cars and expensive jewelry.

Among the pieces of jewelry he showcases is a 14-karat, three-tone pendant chain that features diamond-encrusted icons of Pharrell and his two former N.E.R.D. bandmates, Chad Hugo and Shay Haley.

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The item appears to be the exact same one sold by Pharrell to an unknown buyer for $2.2 million on his auction site Joopiter in November, alongside a number of other items from his Jacob & Co. collection.

In the video for "Jumbotron sh*t Poppin'," Drake is also spotted wearing a few other items that appear to have come from Joopiter: a brain pendant chain that sold for $150,000 at the auction, and a dual skateboard pendant that fetched $103,000.

Drake was also spotted wearing the skateboard pendant in the Caribbean last week.

Drake's representatives did not immediately respond to a request for comment.

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Despite being two of the biggest names in the music industry, Drake and Pharrell have worked together only once, collaborating on Brent Faiyaz's Neptunes-produced "Wasting Time" in 2022.

Drake was signed to Birdman's Cash Money Records until 2019. According to High Snobiety, Pharrell refused to work with Cash Money Records after N.E.R.D. weren't paid for their work on a song with Birdman in 2002.

As a seasoned enthusiast in the realms of both music and luxury items, I'm well-versed in the intricate details that surround celebrities and their indulgences, particularly when it comes to high-value assets like diamond-encrusted jewelry. My extensive knowledge extends to the recent developments in the music industry and the opulent tastes of artists such as Drake and Pharrell.

Now, delving into the article about Drake's latest music video, "Jumbotron sh*t Poppin'," where he unveils a $2.2 million diamond N.E.R.D. chain, it's apparent that there's more to this than meets the eye. What caught my attention is the speculation that the chain in question was previously owned by Pharrell and sold on his auction site, Joopiter, in November.

The evidence supporting this claim lies in the intricate details of the chain itself—a 14-karat, three-tone pendant featuring diamond-encrusted icons of Pharrell and his former N.E.R.D. bandmates, Chad Hugo and Shay Haley. This description aligns with the item Pharrell reportedly sold for $2.2 million on Joopiter. The specificity of the details, including the connection to Pharrell's auction and the cameo appearances of other items from Joopiter in Drake's music video, suggests a direct link between the two instances.

Moreover, the article highlights additional pieces Drake showcases in the video, including a brain pendant chain that was auctioned for $150,000 and a dual skateboard pendant that fetched $103,000 on Joopiter. The fact that Drake is seen wearing these items further solidifies the connection to Pharrell's auction, indicating a deliberate choice by Drake to feature these high-value acquisitions in his visual representation of "Jumbotron sh*t Poppin'."

Despite the glamour and flamboyance depicted in the video, there's an intriguing backstory involving the collaborative album with 21 Savage, titled "Her Loss," and the cameo appearances of prominent figures like Mike Tyson, Lil Baby, and British rapper Central Cee. This context adds depth to the narrative, offering fans and enthusiasts a glimpse into the world of high-profile collaborations and the indulgent lifestyle associated with the music industry elite.

In essence, this article not only unveils Drake's latest visual spectacle but also intertwines it with the luxurious narrative of Pharrell's auction, creating a seamless connection between the two artists and their shared appreciation for extravagant jewelry. The details provided, from the specific dollar amounts to the unique design elements of each piece, contribute to a compelling story that transcends the surface-level allure of celebrity extravagance.