Dressing in a COVID world: A pandemic's impact on the multi-billion dollar fashion industry (2024)

Table of Contents
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Luxury brands like Burberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line. 6e fashion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line. 6.ashion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line. 6. Fashionhion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line. 6. 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Dressing in a COVID world: A pandemic's impact on the multi-billion dollar fashion industry (1)

Dressing in a COVID world: A pandemic's impact on the multi-billion dollar fashion industry (2)

BGSU apparel merchandising and product development expert Marian Zengel: Employees’ 'look' reflects weeks or months they’ve spent at home

By Kandace York

Workplace apparel will never be the same.

As employees trickle back to the office, their clothes reflect the weeks or months they’ve spent away from the workplace.

Perhaps they were trying to keep up with their children’s schoolwork while balancing a career. Perhaps they stayed away from loved ones who were in the high-risk group. Or, perhaps they were in the high-risk group and physically distanced for weeks or months.

“COVID-19 brought financial uncertainty and insecurity, and spending on fashion apparel quickly decreased,” said Marian Zengel, assistant teaching professor and coordinator of Bowling Green State University’s top ranked apparel merchandising and product development program.

The apparel merchandising and product development (AMPD) program at BGSU is a comprehensive program that focuses on preparing future professionals for exciting, challenging and fast-paced careers in the fashion industry.

Dressing in a COVID world: A pandemic's impact on the multi-billion dollar fashion industry (3)

Virtual workplaces affected fashion

At a time when people felt like their lives were full of discomfort, they found comfort in their closets.

“Everyone joked about attending Zoom meetings in their pajamas, but it’s not far off from actuality,” Zengel said. “People were wearing knit leggings versus pencil skirts, and polos versus button-downs with neckties. Because we were all experiencing the same environment it became acceptable to wear a ball cap to a meeting. It was a nice change and it built camaraderie.”

This fall, Zengel predicts, expect a combination of styles. Once among their peers and colleagues, employees may want to return to their previous dress habits, including “dress to impress.” As time goes on, though, people may prefer the comfort aspect of quarantine fashion and incorporate that into their work wardrobe.

Zengel, who teaches courses in fashion forecasting and 20th Century fashion, predicts consumers will stick with the basics as they often do historically in times of uncertainty.

Color may offer sense of outlook. Fall hues tend to be more muted, so the difference may not be dramatic right away. More telling will be the spring, Zengel said, when colors will be either brighter, reflecting optimism about the future, or more pastel, reflecting a cautious approach.

“Consumers accept or reject styles that are offered," Zengel said. "Time will tell what the general mood will be then.”

Dressing in a COVID world: A pandemic's impact on the multi-billion dollar fashion industry (4)

The advent of face coverings

The last time face coverings were featured so prominently in society was the 1918 influenza pandemic.

Today, face coverings are more than “in.” For many situations and locations, they are recommended or required.

Face coverings have changed just in the last few months. “When quarantine first happened, they were a novelty item, and the fabrics reflected that," Zengel said. "People were initially making them from their fabric stash, which included a lot of quilting fabrics that are designed with what are called conversational prints and patterns.”

Now, she said, knit jersey fabrics, in solid colors, are more typical.

“As we head back into the workplace, it may not be as acceptable to wear a face covering with cats and bunnies or sports teams on it," Zengel said. "They will coordinate to the event, whether you’re in a board room or job interview.”

One of the many positives in the fashion profession’s response, Zengel said, is that face coverings are available at all price points – from the practical to luxury fashion accessories that resemble wearable art.

Fashion industry mogul Burberry has included, in its fall line, a “bonnet visor,” Zengel said, which looks like a modified face shield.

2018 vs. 2020

It’s important to remember, Zengel said, that most clothing in stores or online today was planned up to two years ago. Fashion forecasting predicts trends long before it reaches the consumer, and no one in 2018 expected the COVID-19 pandemic.

“Fashion designers cannot force a style on consumers; it is the consumers who decide what to purchase,” Zengel said. “Returning to work and school, consumers will want comfortable clothing regardless of the style, and comfort relates to the fabrics and textiles used in the product.”

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4. Face Coverings:

Theistorical trends during uncertain times. Zengel anticipates that spring colors may either be brighter, reflecting optimism, or more pastel, indicating a cautious approach.

4. Face Coverings:

The article explores fashionrends during uncertain times. Zengel anticipates that spring colors may either be brighter, reflecting optimism, or more pastel, indicating a cautious approach.

4. Face Coverings:

The article explores the uncertain times. Zengel anticipates that spring colors may either be brighter, reflecting optimism, or more pastel, indicating a cautious approach.

4. Face Coverings:

The article explores the prominenceuncertain times. Zengel anticipates that spring colors may either be brighter, reflecting optimism, or more pastel, indicating a cautious approach.

4. Face Coverings:

The article explores the prominence of thats. Zengel anticipates that spring colors may either be brighter, reflecting optimism, or more pastel, indicating a cautious approach.

4. Face Coverings:

The article explores the prominence of face coveranticipates that spring colors may either be brighter, reflecting optimism, or more pastel, indicating a cautious approach.

4. Face Coverings:

The article explores the prominence of face coveringsipates that spring colors may either be brighter, reflecting optimism, or more pastel, indicating a cautious approach.

4. Face Coverings:

The article explores the prominence of face coverings in the current fashion landscape. Z with spring colors may either be brighter, reflecting optimism, or more pastel, indicating a cautious approach.

4. Face Coverings:

The article explores the prominence of face coverings in the current fashion landscape. Zengg colors may either be brighter, reflecting optimism, or more pastel, indicating a cautious approach.

4. Face Coverings:

The article explores the prominence of face coverings in the current fashion landscape. Zengels may either be brighter, reflecting optimism, or more pastel, indicating a cautious approach.

4. Face Coverings:

The article explores the prominence of face coverings in the current fashion landscape. Zengel notesither be brighter, reflecting optimism, or more pastel, indicating a cautious approach.

4. Face Coverings:

The article explores the prominence of face coverings in the current fashion landscape. Zengel notes thebe brighter, reflecting optimism, or more pastel, indicating a cautious approach.

4. Face Coverings:

The article explores the prominence of face coverings in the current fashion landscape. Zengel notes the shift uncertaintyflecting optimism, or more pastel, indicating a cautious approach.

4. Face Coverings:

The article explores the prominence of face coverings in the current fashion landscape. Zengel notes the shift in faceecting optimism, or more pastel, indicating a cautious approach.

4. Face Coverings:

The article explores the prominence of face coverings in the current fashion landscape. Zengel notes the shift in face coveringting optimism, or more pastel, indicating a cautious approach.

4. Face Coverings:

The article explores the prominence of face coverings in the current fashion landscape. Zengel notes the shift in face covering fabricsng optimism, or more pastel, indicating a cautious approach.

4. Face Coverings:

The article explores the prominence of face coverings in the current fashion landscape. Zengel notes the shift in face covering fabrics fromimism, or more pastel, indicating a cautious approach.

4. Face Coverings:

The article explores the prominence of face coverings in the current fashion landscape. Zengel notes the shift in face covering fabrics from noveltyr more pastel, indicating a cautious approach.

4. Face Coverings:

The article explores the prominence of face coverings in the current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints more pastel, indicating a cautious approach.

4. Face Coverings:

The article explores the prominence of face coverings in the current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to indicating a cautious approach.

4. Face Coverings:

The article explores the prominence of face coverings in the current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to soliddicating a cautious approach.

4. Face Coverings:

The article explores the prominence of face coverings in the current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colorsting a cautious approach.

4. Face Coverings:

The article explores the prominence of face coverings in the current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colors,cautious approach.

4. Face Coverings:

The article explores the prominence of face coverings in the current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colors, reflectingautious approach.

4. Face Coverings:

The article explores the prominence of face coverings in the current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colors, reflecting aous approach.

4. Face Coverings:

The article explores the prominence of face coverings in the current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colors, reflecting a moreach.

4. Face Coverings:

The article explores the prominence of face coverings in the current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional.

4. Face Coverings:

The article explores the prominence of face coverings in the current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach. Face Coverings: The article explores the prominence of face coverings in the current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach asce Coverings: The article explores the prominence of face coverings in the current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as peopleings: The article explores the prominence of face coverings in the current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return The article explores the prominence of face coverings in the current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return toThe article explores the prominence of face coverings in the current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return to therticle explores the prominence of face coverings in the current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplaceplores the prominence of face coverings in the current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace.the prominence of face coverings in the current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. Thence of face coverings in the current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptce coverings in the current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptabilityoverings in the current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptability ofngs in the current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptability of faces in the current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptability of face covere current fashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptability of face coveringsashion landscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptability of face coverings tohion landscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptability of face coverings to differentscape. Zengel notes the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptability of face coverings to different eventsngel notes the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptability of face coverings to different events,l notes the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptability of face coverings to different events, such notes the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptability of face coverings to different events, such as boardnotes the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptability of face coverings to different events, such as board meetingses the shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptability of face coverings to different events, such as board meetings orhe shift in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptability of face coverings to different events, such as board meetings or jobft in face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviewsn face covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews,ace covering fabrics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews, isring fabrics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews, is emphasizedabrics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews, is emphasized.

brics from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews, is emphasized.

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from novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews, is emphasized.

5rom novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews, is emphasized.

5.novelty prints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews, is emphasized.

5. Fashionprints to solid colors, reflecting a more professional approach as people return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews, is emphasized.

5. Fashion Industry solid colors, reflecting a more professional approach as people return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews, is emphasized.

5. Fashion Industry Responseid colors, reflecting a more professional approach as people return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengreflecting a more professional approach as people return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlightslecting a more professional approach as people return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response ofng a more professional approach as people return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of theore professional approach as people return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashionprofessional approach as people return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion professionfessional approach as people return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion profession toional approach as people return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion profession to the approach as people return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion profession to the pandemicproach as people return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion profession to the pandemic, particularly in the availabilitych as people return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion profession to the pandemic, particularly in the availability ofpeople return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion profession to the pandemic, particularly in the availability of faceeople return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion profession to the pandemic, particularly in the availability of face coveringsple return to the workplace. The adaptability of face coverings to different events, such as board meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion profession to the pandemic, particularly in the availability of face coverings at various price points. and how they have. The adaptability of face coverings to different events, such as board meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands essential inf face coverings to different events, such as board meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands likee coverings to different events, such as board meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burb to different events, such as board meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberryo different events, such as board meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberry aredifferent events, such as board meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberry are mentionedfferent events, such as board meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberry are mentioned for coverings such as board meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberry are mentioned for incorporating as board meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberry are mentioned for incorporating innovatived meetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberry are mentioned for incorporating innovative designseetings or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberry are mentioned for incorporating innovative designs,s or job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberry are mentioned for incorporating innovative designs, suchr job interviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberry are mentioned for incorporating innovative designs, such asterviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberry are mentioned for incorporating innovative designs, such as aerviews, is emphasized.

5. Fashion Industry Response:

Zengel highlights the positive response of the fashion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberry are mentioned for incorporating innovative designs, such as a "bonnetis emphasized.

5. Fashion Industry Response:

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of the fashion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

f the fashion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

the fashion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6e fashion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6.ashion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashionhion profession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecastrofession to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting andssion to the pandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planningabilitypandemic, particularly in the availability of face coverings at various price points. Luxury brands like Burberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

face covericularly in the availability of face coverings at various price points. Luxury brands like Burberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The to differentvailability of face coverings at various price points. Luxury brands like Burberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article,ity of face coverings at various price points. Luxury brands like Burberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal thatings at various price points. Luxury brands like Burberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disat various price points. Luxury brands like Burberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion coordinate withts. Luxury brands like Burberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planningLuxury brands like Burberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning andrands like Burberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumerands like Burberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoptione Burberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption.urberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothingberry are mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently inare mentioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decidementioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide whattioned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchaseoned for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and for incorporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort inporating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing isating innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardlessting innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of styleing innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In innovative designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusiontive designs, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion,gns, such as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the as a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insightsas a "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provideda "bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by"bonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marianonnet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Znet visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel visor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offerisor," resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a" resembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensivesembling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understandingling a modified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of howodified face shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how theace shield, in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry response in their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted their fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted toir fall line.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the,ne.

6. Fashion Forecasting and Planning:

The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challengesashion Forecasting and Planning: The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challenges posedon Forecasting and Planning: The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challenges posed by theg and Planning: The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challenges posed by the COVIDnd Planning: The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challenges posed by the COVID-anning: The article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challenges posed by the COVID-19ingse article underscores the temporal disjunction between fashion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challenges posed by the COVID-19 pandemic, various price points, from practical options to luxuryhion planning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challenges posed by the COVID-19 pandemic, fromnning and consumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challenges posed by the COVID-19 pandemic, from changes in workplace attire tonsumer adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challenges posed by the COVID-19 pandemic, from changes in workplace attire to the evolution er adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challenges posed by the COVID-19 pandemic, from changes in workplace attire to the evolution of adoption. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challenges posed by the COVID-19 pandemic, from changes in workplace attire to the evolution of faception. Clothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challenges posed by the COVID-19 pandemic, from changes in workplace attire to the evolution of face coverlothing currently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challenges posed by the COVID-19 pandemic, from changes in workplace attire to the evolution of face coveringsurrently in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challenges posed by the COVID-19 pandemic, from changes in workplace attire to the evolution of face coverings andtly in stores or online was planned up to two years ago, highlighting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challenges posed by the COVID-19 pandemic, from changes in workplace attire to the evolution of face coverings and the's innovative inclusion of a "bonnet visor" in its fall line,ting the challenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challenges posed by the COVID-19 pandemic, from changes in workplace attire to the evolution of face coverings and the nuanced alenge for fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challenges posed by the COVID-19 pandemic, from changes in workplace attire to the evolution of face coverings and the nuanced dynamics fashion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challenges posed by the COVID-19 pandemic, from changes in workplace attire to the evolution of face coverings and the nuanced dynamics ofion designers who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challenges posed by the COVID-19 pandemic, from changes in workplace attire to the evolution of face coverings and the nuanced dynamics of consumerigners who cannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challenges posed by the COVID-19 pandemic, from changes in workplace attire to the evolution of face coverings and the nuanced dynamics of consumer preferences showcasingannot anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challenges posed by the COVID-19 pandemic, from changes in workplace attire to the evolution of face coverings and the nuanced dynamics of consumer preferences.t anticipate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challenges posed by the COVID-19 pandemic, from changes in workplace attire to the evolution of face coverings and the nuanced dynamics of consumer preferences.ate unforeseen events like the COVID-19 pandemic. Zengel emphasizes that consumers decide what to purchase, and comfort in clothing is paramount regardless of style.

In conclusion, the insights provided by Marian Zengel offer a comprehensive understanding of how the fashion industry has adapted to the challenges posed by the COVID-19 pandemic, from changes in workplace attire to the evolution of face coverings and the nuanced dynamics of consumer preferences. creativity in adapting to new norms.

  1. Fashion Timeline:
    • Zengel emphasizes the timeline involved in the fashion industry, noting that clothing in stores or online today was planned up to two years ago.
    • Fashion forecasting plays a crucial role in predicting trends well in advance, and the unpredictability of events like the COVID-19 pandemic highlights the challenges faced by designers in anticipating consumer preferences.

In summary, the article provides a comprehensive look at how the COVID-19 pandemic has reshaped the fashion industry, impacting everything from workplace attire to consumer spending and the evolution of face coverings as essential fashion items. Marian Zengel's expertise adds depth to the analysis, offering valuable insights into the trends and shifts within the industry.

Dressing in a COVID world: A pandemic's impact on the multi-billion dollar fashion industry (2024)
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