Eco-Friendlier Leather – Gucci Equilibrium (2024)

FAQs

What is Gucci Equilibrium? ›

Through our global program, we strive for industry change and unity via community action, addressing vital areas like environment, gender equality, culture, art & heritage, and education. Gucci Changemakers is a testament to our belief in effecting positive change and enduring social impact.

In 2020, Italian fashion house Gucci unveiled a new range of eco-friendly luxury packaging designed, appropriately, in green. All elements were carefully thought out, from the exclusive use of paper certified by the Forest Stewardship Council (FSC) to the adoption of water-based non-toxic inks for printing.

Sustainably made—Gucci's environmental impact: 22/49

Organic, recycled, or responsibly sourced wool and cashmere: 60% Metal or chrome-free leather: 49% Organic silk: 46% Responsibly sourced precious metals: 100%

Inspired by a sense of commitment to the world's children, and in the spirit of the company's 'Forever Now' philosophy, to date Gucci has contributed over USD 10 million to UNICEF and is currently one of the largest corporate donors to "Schools for Africa." Previously in 2010, Gucci committed USD 1 million to UNICEF in ...

Due to the brand's innovative nature, expanded product offerings, quality craftsmanship, iconic monogram, cultural capital, and continued relevancy in the fashion industry, Gucci can retain high price points for its items.

Gucci Equilibrium was originally founded in 2018 as a way to ignite and bring together a community of voices to engage in conversations surrounding today's most critical topics; climate action, social justice, and the fight for a more equitable world.

Boxes and Dust bags

Similarly, the more recent Gucci boxes, which display an image, are slightly blurred and off-centre. As you can see below, the vibrancy of the counterfeit box is dull in comparison to the real one, and the font and positioning of the Gucci logo is different to the authentic design.

During the 1960s, some Gucci bags had serial numbers while others did not. In the 1970s, Gucci bags no longer had serial numbers, sporting the Gucci script in cursive lettering. In the late 1970s to early 1980s, Gucci reintroduced the use of serial numbers in their Gucci Accessory Collection.

No, Gucci handbags are not made in China — according to Gucci, their purses are 100 percent made in Italy. If you see Gucci purses stamped “Made in China,” they're not authentic. Find an assortment of vintage and contemporary Gucci bags from some of the world's top sellers on 1stDibs.

Most eco-leather is made from plant-based material or vinyl. According to some, eco-leather can even sometimes include leather that comes from animals as long as it's been tanned and dyed with vegetal-based materials instead of harsh toxic chemicals.

What is the alternative to leather in Gucci? ›

Demetra is a new type of leather alternative developed by Gucci and produced entirely in Italy. It contains at least 70% of plant-based raw materials and from renewable sources - viscose, wood pulp, bio-based polyurethane created through a zero-scrap production process.

Unfortunately this leather style commonly suffers with colour fade. Luckily we have lots of experience rectifying the colour and bringing Gucci bags back to life!

“Equilibrium means that we are committed to bringing. the very best quality to our customers, while maintaining positive environmental and social impact”.

Founded in 1921 by Guccio Gucci, the company began as a leather goods and luggage retailer before rapidly expanding under the direction of Gucci's sons. The company went public in 1995 after a long and dramatic period of family infighting and is now owned by the French multinational corporation Kering.

The bee on the Gucci logo is an homage to a dazzling cache of 300 gold-and-garnet bees found in the tomb of fifth-century monarch King Childeric. European nobility has used the bumblebee as a symbol of nobility for centuries. The Gucci house first used this symbol in the '70s.

Gucci Mission Statement

The company`s mission is to become the leader in luxury market at worldwide level.

Aldo Gucci, son of the fashion house's founder Guccion, joined Gucci in 1933 and designed the logo for his father. The use of the two G's is in direct reference to the initials of Guccio Gucci himself – an artistic and memorable way to make the founder's significance represented in a visually timeless manner.

We champion diversity, equity, and inclusivity in all its forms so that everyone in our global community can thrive as their full true and diverse selves.

In total, 51% of U.S. luxury fashion owners say they like Gucci. However, in actuality, among the 94% of U.S. respondents who know Gucci, 54% of people like the brand.