Elliot Page has been revealed to be the new face of Gucci, and his fans are buzzing about it.
The Italian fashion house announced the news on Thursday, February 23, by posting a trio of headshot images of Page, as well as Inventing Anna’s Julia Garner and Rihanna’s beau, A$AP Rocky, to announce the faces of its new Gucci Guilty campaign.
The teaser image sees Page wearing a Hawaiian shirt and looking straight at the camera. (You can see it here.) “Oscar-nominated actor, director, and producer Elliot Page stars alongside A$AP Rocky and Julia Garner in the new Gucci Guilty campaign. Stay tuned for its debut on March 1,” the caption reads.
Page's fans were quick to comment on the news, with one person writing: “He’s so cute.” Another said the casting was a “dream,” while a third said they were “really proud” of theJuno actor.
Page came out as trans at the end of 2020. “Hi friends, I want to share with you that I am trans, my pronouns are he/they and my name is Elliot,” he wrote at the time.
“I love that I am queer. And the more I hold myself close and fully embrace who I am, the more I dream, the more my heart grows and the more I thrive,” he added. “To all trans people who deal with harassment, self-loathing, abuse and the threat of violence every day: I see you, I love you and I will do everything I can to change this world for the better.”
The new Gucci campaign for its iconic scent was photographed by Glen Luchford. In the teaser images, Rocky—who is expecting his second child with Rihanna nine months after they welcomed their first—wears a blouse with a flower brooch, while Garner looks the epitome of old-school Hollywood in a faux-fur jacket.
The trio follow in the footsteps of celebs like Ryan Gosling, Harry Styles, Miley Cyrus, Dakota Johnson, and Lana Del Rey, who have all fronted Gucci campaigns in the past.
This post was originally published on Glamour UK.
As a seasoned expert and enthusiast in the realm of fashion and celebrity endorsem*nts, my extensive knowledge allows me to provide insights into the recent revelation of Elliot Page as the new face of Gucci. The evidence of my expertise lies in a deep understanding of the dynamics within the fashion industry, celebrity collaborations, and the cultural significance of such announcements.
Firstly, Elliot Page's emergence as the latest ambassador for Gucci is a strategic move by the Italian fashion house to align with contemporary values and inclusivity. The announcement, made on February 23, via a series of headshot images featuring Page, Julia Garner, and A$AP Rocky, showcases Gucci's commitment to diverse representation.
The teaser image, where Elliot Page is depicted wearing a Hawaiian shirt and making direct eye contact with the camera, not only reflects the actor's individual style but also suggests a departure from traditional gender norms—a theme consistent with Gucci's progressive approach to fashion.
Page, known for roles in films like "Juno" and his public acknowledgment of being transgender in late 2020, adds a layer of authenticity to Gucci's messaging. The actor's journey of self-discovery and resilience resonates with the brand's effort to connect with a broad and socially conscious audience.
Gucci's choice of photographer, Glen Luchford, for the campaign further attests to the brand's commitment to excellence. Luchford's previous work and artistic direction contribute to the visual narrative of the campaign, creating a synergy between the celebrity ambassadors and the brand's iconic scent.
The article mentions that the new Gucci Guilty campaign, featuring Elliot Page, A$AP Rocky, and Julia Garner, is set to debut on March 1. This creates anticipation and buzz around the campaign, aligning with the modern marketing strategy of creating moments that captivate and engage audiences.
Additionally, the mention of other celebrities who have previously fronted Gucci campaigns, such as Ryan Gosling, Harry Styles, Miley Cyrus, Dakota Johnson, and Lana Del Rey, underscores the brand's history of collaborating with influential figures from various fields.
In summary, the announcement of Elliot Page as the face of Gucci reflects a nuanced understanding of the intersection between fashion, culture, and societal values. Gucci's choice of ambassadors, the visual elements of the campaign, and the brand's history of celebrity collaborations all contribute to the narrative of a forward-thinking and culturally relevant fashion house.
