Email Marketing Market Size, Share, Trends, Growth & Forecast (2024)

Email Marketing Market Size And Forecast

Email Marketing Market size was valued at USD 7.01 Billion in 2022 and is projected to reach USD 23.9 Billion by 2030, growing at a CAGR of 16.58% from 2024 to 2030.

The market has been spurred forward by an increase in small-scale start-ups and a spike in the adoption of advanced digital marketing solutions including e-mails and social media marketing. In addition, as the number of start-ups grows, so does the amount of electronic mail traffic and email generation. The Global Email Marketing Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

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Global Email Marketing Market Definition

Users can send, generate, and track emails to their mailing lists using email marketing software. The software makes it easier to develop well-designed emails and gives users access to key metrics like open and click-through rates. Advanced systems enable users to automate mailings depending on user behavior, increasing the likelihood of engagement by customizing the email to their individual interests. Email marketing is a powerful marketing tool that can be used in virtually any sector. An e-commerce store can, for example, send an automated follow-up email to a user who keeps an item in their cart to remind them to complete the transaction.

A SaaS solution can entice clients to try out a product and then determine how persistently to follow up depending on whether the lead accepts their offer. Email marketing isn’t a new tactic, but it’s been shown to be effective in industry reports year after year. Email marketing software is typically divided into tiers based on the number of contacts a customer has. The most cost-effective option is anything between free and $50 each month. The most expensive bundle might set one back hundreds of dollars every month.

Most programs provide a free two-week trial period as well as discounts for annual payments. The price is primarily determined by the number of features necessary and the frequency with which they employ email marketing. This is the situation since most software charges based on the number of emails in the database or the number of emails sent out. As a result, it’s critical to monitor operations to see if monthly costs are rising. Some CRM applications allow users to email contacts from their database. However, it lacks the complete set of functionality found in email marketing software. CRM’s email marketing tool is for people who merely need to send a few emails every now and then and don’t need a design or automated campaigns.

Users might consider purchasing a separate email marketing package from CRM if they want to improve customer engagement via automation and receive more detailed reporting. Users can almost all email marketing software to upload scheduled campaigns, and contacts, and also track email performance. A/B split testing into email components, segmenting contact list by interests, and automating emails based on how contacts interact with marketing channels can all be done with advanced software. Adding lead forms to the site and establishing landing pages to boost the number of subscribers in the database are common lead-generating strategies.

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Global Email Marketing Market Overview

To be successful with email marketing, one must send relevant content to the right prospect or client. Targeted mail is an example of a greeting sequence that sends various messages to various addresses. Many organizations are supplementing their marketing efforts by focusing on potential clients utilizing automated mail marketing systems. The market has grown because of an increase in demand from customer-centric businesses to deliver customized emails to specific customers. For every dollar spent on marketing, email marketing software gives a large return on investment.

It can deliver a staggering return on investment of 4,000 percent, making it the most effective alternative for business expansion. Bulk email marketing is a dependable, simple, and scalable method of providing scalable and customized messages. Bulk email marketing aids in the development of existing customer connections as well as software uptake. It enables users to reach out to a huge number of people with relevant information.

In scenarios such as promotions, E-commerce sites, newsletters, and other re-marketing activities, bulk emails are more likely to be employed as a marketing tool. Furthermore, the flexibility, feature-richness, and integration capabilities of this software are expected to fuel the market. The deliverability rate is the proportion of messages delivered to the recipient’s mailbox compared to the total number of messages sent. When communicating with email marketing technologies, customers are concerned about the delivery rate of electronic mail. The market for email marketing software will be hampered by this problem. Furthermore, to keep clients and subscribers engaged, email marketing necessitates regular modification.

Many servers have spam filters in place to decrease the number of spam emails a user receives. This aspect could stifle market expansion. Organizations use email marketing software to track consumer interactions and use it as a metric. During the COVID-19 epidemic, the software is seen to be a powerful communication tool. The program is used to create unique responsive content that is both effective and efficient. Product launches, advertising, promotional, marketing, and media expenditure have all changed as a result of the global epidemic. During the epidemic, businesses are focusing on launching innovative products using a variety of marketing methods.

Global Email Marketing Market Segmentation Analysis

The Global Email Marketing Market is Segmented on the basis of Channel, Deployment, And Geography.

Email Marketing Market, By Channel

• Business to business
• Business to customers

Based on Channel, The market is segmented into Business to business and Business to customers. During the projected period, the CAGR for business-to-business (B2B) is expected to be the greatest. Marketers design emails that emphasize quality, service, economic value, and trust in business-to-business (B2B) communications. Email marketing offers an analytical platform for monitoring and analyzing data in order to better understand client challenges and develop a solution to address them. Email marketing can be used by marketers to promote products and services as a solution to business issues. B2C marketers can employ email marketing systems and solutions to instantly respond to customers based on their preferences and habits.

Email Marketing Market, By Deployment

• Cloud based
• On premise

Based on the Deployment, The market is segmented into Cloud based and On premise. Throughout the forecast period, the cloud is predicted to grow at the highest CAGR. The cloud model’s ability to change processing and storage capacity is expected to promote the cloud-based segment’s growth. Customers are migrating to cloud architecture because on-premise marketing models are limited in terms of flexibility and scalability.

Email Marketing Market, By Geography

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

Based on the Regional Analysis, the Global Email Marketing Market is classified into North America, Europe, Asia Pacific, Middle East and Africa and Latin America. During the projected period, North America is expected to lead the market. North America is a leader in the active use of mail for professional, business, and personal communication. As a result, marketers in the United States have begun to use email marketing platforms to better their ad campaigns. The presence of a large number of small and medium firms will also aid market expansion.

Key Players

The “Global Email Marketing Market” study report will provide valuable insight with an emphasis on the global market including some of the major players such as Salesforce.com, Inc., AWeber Communications, Campaign Monitor Pty Ltd., Sendinblue, Constant Contact, Inc, HubSpot, Inc, ConvertKit LLC, Benchmark Internet Group, Jivox Corporation, and j2 Global, Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Development

• In June 2021, For expediting the digital transformation, SysTools released Email Migration software and Cloud Data Migration Service. This programme simplifies operations, reduces the chance of data loss, and provides consumers with a painless data-moving experience.
• In April 2021, Eloqua, an automated B2B marketing platform from Oracle Corporation, has been introduced. Oracle Eloqua advanced Marketing tool is a B2B marketing automation solution that includes lead scoring, campaign planning, real-time firmographic data, and sales tools.

Ace Matrix Analysis

TheAce Matrixprovided in the report would help to understand how themajor key playersinvolved in this industry are performing as we provide arankingfor thesecompaniesbased on various factors such asservice features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, werankthe companies into four categories asActive, Cutting Edge, Emerging, and Innovators.

Market Attractiveness

The image of market attractiveness provided would further help to get information about the region that is majorly leading in the Email Marketing Market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.

Porter’s Five Forces

The image provided would further help to get information about Porter’s five forces framework providing a blueprint for understanding the behavior of competitors and a player’s strategic positioning in the respective industry. The porter’s five forces model can be used to assess the competitive landscape in Global Email Marketing Market gauge the attractiveness of a certain sector, and assess investment possibilities.

Report Scope

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Research Methodology of Verified Market Research

To know more about the Research Methodology and other aspects of the research study, kindly get in touch with ourSales Team at Verified Market Research.

Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support

Customization of the Report

• In case of any Queries or Customization Requirements please connect with our sales team, who will ensure that your requirements are met.

1 INTRODUCTION OF GLOBAL EMAIL MARKETING MARKET
1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH
2.1 Data mining
2.2 Secondary research
2.3 Primary research
2.4 Subject matter expert advice
2.5 Quality check
2.6 Final review
2.7 Data triangulation
2.8 Bottom-up approach
2.9 Top-down approach
2.10 Research flow
2.11 Data sources

3 EXECUTIVE SUMMARY
3.1 Overview
3.2 Absolute $ Opportunity
3.3 Market attractiveness
3.4 Future Market Opportunities

4 GLOBAL EMAIL MARKETING MARKET OUTLOOK
4.1 Overview
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL EMAIL MARKETING MARKET, BY CHANNEL
5.1 Overview
5.2 Business to business
5.3 Business to customers

6 GLOBAL EMAIL MARKETING MARKET, BY DEPLOYMENT
6.1 Overview
6.2 Cloud based
6.3 On premise

7 GLOBAL EMAIL MARKETING MARKET, BY GEOGRAPHY
7.1 Overview
7.2 North America
7.2.1 U.S.
7.2.2 Canada
7.2.3 Mexico
7.3 Europe
7.3.1 Germany
7.3.2 U.K.
7.3.3 France
7.3.4 Rest of Europe
7.4 Asia Pacific
7.4.1 China
7.4.2 Japan
7.4.3 India
7.4.4 Rest of Asia Pacific
7.5 Rest of the World
7.5.1 Latin America
7.5.2 Middle East and Africa

8 GLOBAL EMAIL MARKETING MARKET COMPETITIVE LANDSCAPE
8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies
8.4 Company Regional Footprint
8.5 Company Industry Footprint
8.6 ACE Matrix

9 COMPANY PROFILES

9.1 Salesforce.com
9.1.1 Company Overview
9.1.2 Company Insights
9.1.3 Business Breakdown
9.1.4 Product Benchmarking
9.1.5 Key Developments
9.1.6 Winning Imperatives
9.1.7 Current Focus & Strategies
9.1.8 Threat from Competition
9.1.9 SWOT Analysis

9.2 AWeber Communications
9.2.1 Company Overview
9.2.2 Company Insights
9.2.3 Business Breakdown
9.2.4 Product Benchmarking
9.2.5 Key Developments
9.2.6 Winning Imperatives
9.2.7 Current Focus & Strategies
9.2.8 Threat from Competition
9.2.9 SWOT Analysis

9.3 Campaign Monitor Pty Ltd.
9.3.1 Company Overview
9.3.2 Company Insights
9.3.3 Business Breakdown
9.3.4 Product Benchmarking
9.3.5 Key Developments
9.3.6 Winning Imperatives
9.3.7 Current Focus & Strategies
9.3.8 Threat from Competition
9.3.9 SWOT Analysis

9.4 Sendinblue
9.4.1 Company Overview
9.4.2 Company Insights
9.4.3 Business Breakdown
9.4.4 Product Benchmarking
9.4.5 Key Developments
9.4.6 Winning Imperatives
9.4.7 Current Focus & Strategies
9.4.8 Threat from Competition
9.4.9 SWOT Analysis

9.5 Constant Contact
9.5.1 Company Overview
9.5.2 Company Insights
9.5.3 Business Breakdown
9.5.4 Product Benchmarking
9.5.5 Key Developments
9.5.6 Winning Imperatives
9.5.7 Current Focus & Strategies
9.5.8 Threat from Competition
9.5.9 SWOT Analysis

9.6 HubSpot
9.6.1 Company Overview
9.6.2 Company Insights
9.6.3 Business Breakdown
9.6.4 Product Benchmarking
9.6.5 Key Developments
9.6.6 Winning Imperatives
9.6.7 Current Focus & Strategies
9.6.8 Threat from Competition
9.6.9 SWOT Analysis

9.7 ConvertKit LLC
9.7.1 Company Overview
9.7.2 Company Insights
9.7.3 Business Breakdown
9.7.4 Product Benchmarking
9.7.5 Key Developments
9.7.6 Winning Imperatives
9.7.7 Current Focus & Strategies
9.7.8 Threat from Competition
9.7.9 SWOT Analysis

9.8 Benchmark Internet Group
9.8.1 Company Overview
9.8.2 Company Insights
9.8.3 Business Breakdown
9.8.4 Product Benchmarking
9.8.5 Key Developments
9.8.6 Winning Imperatives
9.8.7 Current Focus & Strategies
9.8.8 Threat from Competition
9.8.9 SWOT Analysis

9.9 Jivox Corporation
9.9.1 Company Overview
9.9.2 Company Insights
9.9.3 Business Breakdown
9.9.4 Product Benchmarking
9.9.5 Key Developments
9.9.6 Winning Imperatives
9.9.7 Current Focus & Strategies
9.9.8 Threat from Competition
9.9.9 SWOT Analysis

9.10 j2 Global
9.10.1 Company Overview
9.10.2 Company Insights
9.10.3 Business Breakdown
9.10.4 Product Benchmarking
9.10.5 Key Developments
9.10.6 Winning Imperatives
9.10.7 Current Focus & Strategies
9.10.8 Threat from Competition
9.10.9 SWOT Analysis

9.11 Others
9.11.1 Company Overview
9.11.2 Company Insights
9.11.3 Business Breakdown
9.11.4 Product Benchmarking
9.11.5 Key Developments
9.11.6 Winning Imperatives
9.11.7 Current Focus & Strategies
9.11.8 Threat from Competition
9.11.9 SWOT Analysis

10 KEY DEVELOPMENTS
10.1 Product Launches/Developments
10.2 Mergers and Acquisitions
10.3 Business Expansions
10.4 Partnerships and Collaborations

11 APPENDIX
11.1 Related Research

Report Research Methodology

We appoint data triangulation strategies to explore different areas of the market. This way, we ensure that all our clients get reliable insights associated with the market. Different elements of research methodology appointed by our experts include:

Exploratory data mining

For understanding the entire market landscape, we need to get details about the past and ongoing trends also. To achieve this, we collect data from different members of the market (distributors and suppliers) along with government websites.

Last piece of the ‘market research’ puzzle is done by going through the data collected from questionnaires, journals and surveys. VMR analysts also give emphasis to different industry dynamics such as market drivers, restraints and monetary trends. As a result, the final set of collected data is a combination of different forms of raw statistics. All of this data is carved into usable information by putting it through authentication procedures and by using best in-class cross-validation techniques.

Data Collection Matrix

Econometrics and data visualization model

The collected data includes market dynamics, technology landscape, application development and pricing trends. All of this is fed to the research model which then churns out the relevant data for market study.

Our market research experts offer both short-term (econometric models) and long-term analysis (technology market model) of the market in the same report. This way, the clients can achieve all their goals along with jumping on the emerging opportunities. Technological advancements, new product launches and money flow of the market is compared in different cases to showcase their impacts over the forecasted period.

Analysts use correlation, regression and time series analysis to deliver reliable business insights. Our experienced team of professionals diffuse the technology landscape, regulatory frameworks, economic outlook and business principles to share the details of external factors on the market under investigation.

Different demographics are analyzed individually to give appropriate details about the market. After this, all the region-wise data is joined together to serve the clients with glo-cal perspective. We ensure that all the data is accurate and all the actionable recommendations can be achieved in record time. We work with our clients in every step of the work, from exploring the market to implementing business plans. We largely focus on the following parameters for forecasting about the market under lens:

• Market drivers and restraints, along with their current and expected impact
• Raw material scenario and supply v/s price trends
• Regulatory scenario and expected developments
• Current capacity and expected capacity additions up to 2027

We assign different weights to the above parameters. This way, we are empowered to quantify their impact on the market’s momentum. Further, it helps us in delivering the evidence related to market growth rates.

Primary validation

Different members of the market’s value chain such as suppliers, distributors, vendors and end consumers are also approached to deliver an unbiased market picture. All the interviews are conducted across the globe. There is no language barrier due to our experienced and multi-lingual team of professionals. Interviews have the capability to offer critical insights about the market. Current business scenarios and future market expectations escalate the quality of our five-star rated market research reports. Our highly trained team use the primary research with Key Industry Participants (KIPs) for validating the market forecasts:

• Established market players
• Raw data suppliers
• Network participants such as distributors
• End consumers

The aims of doing primary research are:

• Verifying the collected data in terms of accuracy and reliability.
• To understand the ongoing market trends and to foresee the future market growth patterns.

Industry Analysis Matrix

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