Engineering a Monopoly: How to Not Get Ripped off on Your Glasses (2024)

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If you've bought eyeglasses recently, you've probably experienced sticker shock. A new pair of glasses can set you back up to $1,000,but does a frame made out of plastic or metal really cost all that much?

Or, is it the lenses that make eyeglasses so expensive? Today's eyeglass lenses are made out of plastics that are lighter and more scratch-resistant than glass. They can also be treated with filters that shield your eyes from harmful ultraviolet (UV) or blue light.Most plastic eyeglass lenses are made out of Columbia Resin #39, which is a plastic polymer, polycarbonate, or Trivex which is similar to polycarbonate.

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The fact is that what makes eyeglasses so expensive across the world is that one company holds a near-monopoly on both eyeglass frames and lenses. Welcome to EssilorLuxottica.

How does EssilorLuxottica do it?

Here's what trusted medical advice siteWebMD has to sayabout eyeglasses: "Eyeglasses today are fashion accessories, as stylish as purses and belts. In fact, you'll find familiar names — Calvin Klein and Gucci, to name just two — on your frames these days."

What if you don't consider your eyeglasses to be "fashion accessories", but merely a means to see stuff? What if you don't feel the need to see the names "Calvin Klein" or "Gucci" plastered on your eyeglass frames, or in some cases, even emblazoned on the lenses?

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Then, you may be out of luck, because EssilorLuxottica controls almost 30 percent of the global eyeglass market. This represents around a billion pairs of frames and lenses sold every year, and yes, that's a billion with a "b". According to an article in Vox, the markup on EssilorLuxottica glasses is up to 1,000 percent!

EssilorLuxottica accomplishes this by controlling eyeglass manufacturing, distribution, and even vision insurance. The company owns the retail outlets LensCrafters, Pearle Vision, Sears Optical, Target Optical, and Sunglass Hut. EssilorLuxottica manufactures frames for brands Armani, Brooks Brothers, Burberry, Chanel, Coach, Dolce & Gabbana, Tiffany, Prada, Michael Kors, Oakley, Oliver Peoples, Persol, Tory Burch, Polo Ralph Lauren, Ray-Ban, Valentino, Vogue, and Versace.

EssilorLuxottica even owns the vision insurance plan EyeMed Vision Care, and the online eyeglass store EyeBuyDirect.

What it really costs to make a pair of glasses

Like many other things, many eyeglass frames are manufactured in China, and prices there are really low. A March 5, 2019 article in the Los Angeles Times quoted the founder of LensCrafters, E. Dean Butler, as saying, "You can get amazingly good frames ... for $4 to $8. For $15, you can get designer-quality frames, like what you’d get from Prada."

Of eyeglass lenses, Butler goes on to say, "You can buy absolutely first-quality lenses for $1.25 apiece." However, in the U.S., those same frames and lenses might sell for $800.

How it works right now

Today, there are quite a few online,direct-to-consumer companies that are selling eyeglasses manufactured by EssilorLuxottica, and other companies as well. Before we look at some of them, there are a couple of measurements you should be aware of.

Eyeglass frames are defined by the diagonal size of the lens' openings, the width of the bridge, and the length of the temples. All three of these measurements, in millimeters, are usually written in teeny, tiny text on the inside of one of the temples.

Engineering a Monopoly: How to Not Get Ripped off on Your Glasses (1)

The lens' size of most frames ranges between 31 mm and 64 mm. The bridge size ranges between nine and 24 mm, and the temple length generally ranges between 115 mm and 155 mm.

Engineering a Monopoly: How to Not Get Ripped off on Your Glasses (2)

The most important measurement is something called pupillary distance (PD). It is the distance, in millimeters, between the pupils of your eyes. You can have someone hold a ruler or measuring tape up to your face and read off your PD, or else there are several online services that will do it for you.

The disruptors

Probably the most well-known of the eyeglass disruptors is New York-based Warby Parker. It was started by four students at the University of Pennsylvania's Wharton School of Business. On the Warby Parker website, after you answer several questions about the shape of your face, your preferred frame shape, color, and material, you can select up to five frames which will be delivered to your home for you to try on.

If you prefer visiting a brick-and-mortar store, Warby Parker has locations scattered across the U.S., some of which also offer eye exams. Warby Parker accepts some vision insurance plans, and it accepts health savings accounts (HSAs) and flexible spending accounts (FSAs).

GlassesUSA.com offers an unparalleled selection of frames, and its Virtual Mirror feature allows you to see yourself in your glasses before you order them. Like Warby Parker, GlassesUSA.com accepts some vision insurance plans, and also HSA and FSA dollars.

Budget favorite Zenni Optical allows you to sort their frames by gender, age, material, style, and price. The company is famous forits particularly large selection of children, pre-teen, and teen frames. With Zenni Frame Fit, you upload a picture of yourself, and you can then virtually try on frames.

Zenni also sells protective goggles and safety glasses, and you can order protective lens films, such as blue light blockers. On its website, Zenni has a large number of guides that can answer most of your eyeglass questions, such as, "what are the benefits of progressive lenses?".

The only drawback to Zenni is that unlike many other online retailers who offer full refunds if you're not satisfied with your glasses, Zenni offers a 100 percent store credit, but only a 50 percent refund. While Zenni doesn't accept vision insurance, it does accept FSA and HSA dollars.

Liingo Eyewear allows you to scan your face with a device such as a smartphone, and use their tools to provide frame recommendations based on the size and shape of your face.

You can then use the company's virtual try-on feature, or else select up to five frames which will be sent to your home for you to try on. Liingo also offers a downloadable mobile app for your phone that allows you to use your phone's camera to scan the lenses of your current glasses to determine your prescription.

As of this writing, the app can only read single-vision prescription lenses, where the prescription ranges from -6.00 to +3.00, with a cylinder up to -2.50. It cannot read progressive lenses or higher prescriptions.

The negative prescription number refers to the lenses for people who are nearsighted, and can't see things that are far away, while the positive prescription number refers to people who are farsighted, and can't see things that are nearby. Cylinder refers to a lens' correction for astigmatism.

What are you ready to pay?

Before you buy your next pair of eyeglasses, consider the following. In a 2013 interview with the CBS newsmagazine 60 Minutes, a Luxottica company representative said about eyeglasses, "Everything is worth what people are ready to pay."

How much you're "ready to pay" is up to you.

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Engineering a Monopoly: How to Not Get Ripped off on Your Glasses (2024)

FAQs

Engineering a Monopoly: How to Not Get Ripped off on Your Glasses? ›

Luxottica is a vertically integrated company which has been described as a monopoly. It designs, manufactures, distributes, and retails its eyewear brands through companies that it owns such as LensCrafters, Sunglass Hut, Apex by Sunglass Hut, Pearle Vision, Target Optical, and Glasses.com.

What is the monopoly of glasses? ›

Luxottica is a vertically integrated company which has been described as a monopoly. It designs, manufactures, distributes, and retails its eyewear brands through companies that it owns such as LensCrafters, Sunglass Hut, Apex by Sunglass Hut, Pearle Vision, Target Optical, and Glasses.com.

How do I not lose my glasses? ›

5 Tips to Avoid Losing Your Glasses
  1. Have a Routine. Put on your glasses every morning at the same time. ...
  2. Have One or Two Homes for Your Glasses. ...
  3. Track Your Glasses With Your Smart Phone. ...
  4. Purchase a Cord. ...
  5. Keep Them In A Case.
Feb 22, 2021

Why are LensCrafters lenses so expensive? ›

Why are lenses so expensive at Lenscrafters? The characteristics of metal material The material of metal glasses frame chooses some kind of metal material or alloy to make mostly. Most of the copper alloys are treated as the base material and then have surface treatment processing.

Who is LensCrafters biggest competitor? ›

The closest competitor to the lenscrafters.com is targetoptical.com that ranks 105849 worldwide, 30602 in United States. According to our estimations targetoptical.com is getting 668.8K visits in March 2023 and the authority score of this domain is 53.

Why are glasses so expensive? ›

Four things determine the price: where they are made, what materials they are made of, the complexity of the design and whether the eyeglasses company pays a royalty to a “designer.” Most eyeglasses frames are made in China because the cost of labor is lower there.

How much is a pair of glasses worth? ›

A pair of glasses can range anywhere from $10 for readers to several thousand dollars depending on the brand and prescription lenses. But average prescription eyewear costs between $200 and $300 in today's market. Without insurance to cover the cost, you will need to search for the best price.

How do you secure glasses? ›

Wrap Hair Ties Around Your Glasses Temples

For this technique, you'll wrap a thin hair tie over and over around the end of each temple of your glasses until it's gathered in a tight clump. Then you can tuck that clump behind your ears, which should hold the glasses securely in place.

How common is it to lose your glasses? ›

According to the Vision Council of America, about 64% of adults wear prescription eyeglasses. According to informal polls, 100% of them have lost at least one pair.

How can I see again without glasses? ›

How to Improve Your Eye Vision Without Glasses
  1. DIET AND EXERCISE. Although diet and exercise won't cure any eye condition, the things we eat can make a difference. ...
  2. REST YOUR EYES. ...
  3. EYE EXERCISES AND REDUCING EYE STRAIN. ...
  4. FOCUS SHIFTING. ...
  5. WRITE OUT ABC'S. ...
  6. UP, DOWN, AND AROUND. ...
  7. CONSIDER ORTHOKERATOLOGY! ...
  8. YOUR OPTOMETRIST KNOWS BEST.

Is Costco or LensCrafters better? ›

Generally, Costco Optical will offer you a better price than LensCrafters when you buy glasses or contact lenses. However, depending on what your vision insurance plan covers, you may be less satisfied overall with the quality of the product.

What is the most expensive lens for eyes? ›

2,340. The highest priced product is Johnson & Johnson acuvue Moist 1 Day 90 Pack Daily Contact Lens (-7, Transparent, Pack of 90) available at Rs. 3,900 in India.

Are expensive glasses worth it? ›

Cheaper lenses will give you the clarity of vision you require, but more expensive ones will give you a more distinctive pair of glasses, with personalized features. Customized features like lens color, anti-reflective coating, scratch-resistant, polarized, photochromic, etc. are the components of higher price.

What brand of lenses does LensCrafters use? ›

Part of the EssilorLuxottica group with LensCrafters, Essilor has been leading lens innovation since 1972. Essilor offers an unparalleled range of lenses designed to suit all lifestyles and needs, with a portfolio of brands including the top most recommended by opticians around the world.

Is it worth buying glasses at LensCrafters? ›

Overview. LensCrafters has a rating of 2.06 stars from 36 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about LensCrafters most frequently mention new glasses, and eye exam problems. LensCrafters ranks 85th among Contact Lenses sites.

How long should a pair of glasses last? ›

Glasses should typically last between one to three years; however, the average lifespan of a pair of glasses can vary depending on the frame quality and how well you take care of them.

How often should you get new glasses? ›

Adults should change their glasses with the same frequency as eye exams—recommended every 2–3 years. School-age children should have annual eye exams. Depending on vision changes and how well they care for their glasses, children can keep their eyeglasses for 2–3 years.

Is it OK to wear cheap glasses? ›

If you don't already need to wear regular eyeglasses, they may even be fine for longer. But cheap readers only magnify the print to help you read it. They are not specific to your individual eye's needs. They probably won't harm your eyesight, but you may experience headaches and eye strain if you use them too much.

Is $200 expensive for glasses? ›

The average price for new glasses is between $200 and $300.

You can shop for the best price if you don't have insurance to help pay for them.

How much does an average person spend on glasses in their lifetime? ›

The Cost of Glasses

Most people buy new glasses every year or two, which really adds up! Most pairs of glasses cost somewhere around $200, and trendy designer brands cost even more. If you add up that cost over an adult's lifetime, that cost can easily reach anywhere from $6,000 to $10,000 or more.

How many pairs of glasses does the average person have? ›

The survey revealed 38% owned only 1 pair of glasses and only 8% had 3 to 5 pairs – this includes spares, prescription sunglasses, occupational lenses etc… 1 in 12 have multiple pairs, that's all. By comparison 5% of respondents have 1 pair of shoes but 33% have 3 to 5 pairs.

Should I wash my glasses everyday? ›

Eyeglasses should be cleaned regularly, ideally once a day, but every one to two days will suffice. When cleaning your eyeglasses, you should be careful to use products that won't damage the glasses. Use warm water, a small drop of dish detergent, and a cotton or microfiber cloth.

Are glasses with nose pads better? ›

Benefits of glasses with nose pads

Glasses with nose pads reduce the load on the bridge of the nose and make them more comfortable to wear. In addition, glasses with nose pads can have a non-slip effect, especially for people with a low nose bridge.

Should you fold your glasses? ›

It may seem like a good idea to fold your glasses and put them on a flat surface, but this can actually end up scratching the lenses if they're lens side down, Kirsch says. Storing them back in a case is always a safe bet, but if you must, it's better to put your glasses down with the lenses facing up.

Will my eyesight improve if I wear my glasses less? ›

Generally, if you quit wearing your prescription eyewear, your vision will go back to normal once you take it off. However, this can vary by person. To help keep your vision up to par, it's important to wear your glasses based on your eye doctor's instructions, whether that's full time or only while using the computer.

Is vision without glasses getting worse? ›

If you're an adult who needs glasses due to blurred vision, not wearing glasses doesn't make your eyes worse, but it makes your eyes work harder. Corrective glasses allow your eyes to work less hard which reduces eye strain and all the other unpleasant effects of not wearing your glasses (when you need them).

Where do people lose their glasses the most? ›

The 10 Most Common Places To Lose Your Glasses:
  • At Home. By far the most frequent place to lose your glasses is also the most familiar, and the one where you spend the most time. ...
  • On Public Transport. ...
  • At The Gym. ...
  • On The Beach. ...
  • In Taxis. ...
  • At Hotels. ...
  • In A Bar Or Restaurant. ...
  • At Work.
Jan 23, 2019

Can I train my eyes to not need glasses? ›

Practiced faithfully, eye exercises may actually help delay the need for glasses or contacts in some people. But you don't need to buy a special program of exercises or follow prescribed visual gymnastics to accomplish these things.

What is the 20 20 20 rule? ›

Most optometrists have heard of the 20-20-20 Rule for preventing and relieving digital eye strain. The catchphrase suggests taking a 20 second break every 20 minutes by looking 20 feet away.

What causes bad eyesight? ›

Some of the most common causes of low vision include age-related macular degeneration, diabetes and glaucoma. Low vision may also result from cancer of the eye, albinism, brain injury or inherited disorders of the eye including retinitis pigmentosa.

How much are average Costco glasses? ›

The average cost of prescription glasses at Costco Optical is around $185. The best price is usually when you get the Costco Kirkland Signature brand frames.

Is Costco cheaper than Walmart for glasses? ›

But if you need basic, plastic single-vision lenses, you can pay as little as $29 at Walmart, about half as much as at Costco. These retailers got high marks from readers, with Costco, our top-rated eyeglass retailer, edging out Walmart in several areas, including the quality of frames and lenses and follow-up service.

Why is it hard to read with progressive lenses? ›

Progressive lenses tend to be blurry on the sides because each lens promotes three fields of vision: An upper lens segment designed to help the wearer see objects in the distance. A lower lens segment designed to help the wearer see objects within very close proximity.

What is the most expensive pair of prescription glasses? ›

Platinum can also raise the price of a pair like Bentley's 'Platinum' which sold online for around 50,000 euros. But the Chopard De Rigo Vision, containing 60g of pure gold and several stones, and costing 400,000 dollars, remains the most expensive design on the market.

Do you really need expensive lenses? ›

Many assume expensive equals high-quality and cheap equals low-quality. Your glasses don't need to cost hundreds of dollars to provide you with clear vision. If you're looking for something to get the job done, cheaper lenses are never a bad option.

What is the strongest lens in the world? ›

The Sigma 200-500mm f/2.8 APO EX DG is a versatile and powerful lens designed for professional sports and wildlife photographers. This lens provides significant reach and a fast maximum aperture, making it ideal for capturing fast-moving subjects in challenging lighting conditions.

Why not to buy cheap glasses? ›

But often, they are made of low-grade materials that can cause skin irritation over time. Cheap plastic frames can get bleached by UV rays and the finish can roughen after a few months of wear. Cheap metal frames often contain nickel alloys that can cause skin irritation; others can discolor your skin.

Why are glasses at the doctor so expensive? ›

4. Lenses are billed on top of frame prices. The vast majority of optometrists don't have their own in-house lens processing labs, so plan for additional lab fees to be added to your frame cost.

Are name brand glasses worth it? ›

Although a more expensive alternative to generic or online knockoffs, spending the additional money to get authentic designer eyeglasses is well worth it. When dealing with something as important as your eyesight it is always better to prefer quality to cost.

Why is Warby Parker so popular? ›

But their success wasn't painless. Warby Parker not only had to compete with designer brands on price and quality, but also reinvented the entire process of “trying and buying” new glasses via ecommerce. Overcoming these challenges meant creating a masterful marketing and messaging strategy.

What is the one company that owns all glasses? ›

Luxottica Group S.p.A. is an Italian eyewear conglomerate and the world's largest company in the eyewear industry.

Why is LensCrafters so expensive? ›

Why are lenses so expensive at Lenscrafters? The characteristics of metal material The material of metal glasses frame chooses some kind of metal material or alloy to make mostly. Most of the copper alloys are treated as the base material and then have surface treatment processing.

What lens does Costco use? ›

Costco Optical is a popular retailer of eyeglasses and contact lenses, and they use a proprietary brand of lenses known as Kirkland Signature lenses. These lenses are exclusive to Costco stores, and they are known for their exceptional performance and durability.

How much money should you spend on glasses? ›

Without any vision insurance I'd say you should set aside around $450 for single vision prescription glasses. If you need progressives then set aside around $850. That price will typically get you a good quality frame and high quality lenses and coatings that will last you years.

Are more expensive glasses frames better? ›

Very much like automobiles, in general the more you pay, the more you get. Designer labels aside, more expensive frames are more complex, made from better materials, and handcrafted in countries that pay fair labor rates. This translates into a better quality, longer lasting products.

What happens if I don't like my glasses at LensCrafters? ›

You can return your eyewear for a full refund or replace them within 30 days of the dispense date, which is the day they arrive at your home or the day you purchase them in store.

Why is Luxottica a monopoly? ›

This is where Luxottica could be considered a monopoly, because intellectual property is its most important asset. The company flexes design patents on all competitors to keep its designs selling for high markups.

How big is the market for glasses? ›

The largest segment of the market is Spectacle Lenses, which is estimated to have a market volume of US$13.30bn in 2023.

Which brands are under the Luxottica name? ›

Its portfolio includes proprietary brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples, Arnette, Costa del Mar and Alain Mikli, as well as licensed brands including Giorgio Armani, Burberry, Bulgari, Chanel, Coach, Dolce&Gabbana, Ferrari, Michael Kors, Prada, Ralph Lauren, Tiffany & Co., Valentino and ...

How Luxottica monopolized the eyewear industry? ›

Luxottica began a rapid expansion by buying different brands and manufacturers during the 70s and 80s. In 1974 they acquired the Italian wholesale distributor Scarrone. In 1981 they paved their way into the international market by opening a German subsidiary and acquired Avant-Garde Optics based in the United States.

Are Warby Parker glasses made by Luxottica? ›

Products. Warby Parker designs its product in-house, and sells directly to consumers through its website and stores. The company orders its own materials, such as acetate, from Italy and then manufactures frames at the same Chinese factories as competitors such as Luxottica.

Who is Luxottica biggest competitor? ›

Competitor comparison
  • Fielmann AG Headquarters. Germany. No. of employees. 22,354. Revenue. $1.8B. Entity type. ...
  • Safilo Group SpA Headquarters. Italy. No. of employees. 4,442. Revenue. $1.1B. ...
  • De Rigo Vision SpA Headquarters. Italy. No. of employees. WXYZ. Revenue. WXYZ. ...
  • Marcolin SpA Headquarters. Italy. No. of employees. WXYZ. Revenue. WXYZ.

What is the controversy with Luxottica? ›

Luxottica, the Italian eyewear conglomerate, has been the subject of controversy for years over what many say are monopolistic pricing practices, including exhorbitant markups on its products.

How profitable is selling glasses? ›

The Review of Optometric Business reported that eyewear sales generate an average gross profit of $138 per pair, meaning that just one extra pair of prescription glasses sold per week could bring over $7000 more in gross profit yearly.

Why are glasses so large now? ›

Greater Field of Vision

Because the lenses of these glasses are so large, they also increase your visibility range. Whether it be directly up and down or your peripheral vision, these glasses cover the entire area around your eyes and make it possible to see without moving your head.

Why are glasses more expensive in store? ›

Have you ever wondered why glasses cost so much? When you buy glasses from a traditional brick-and-mortar retailer, you're not just paying for the frame and lenses; you're also paying big money to cover the retailer's hefty outsourcing costs, which usually include manufacturing, licensing fees, warehousing, and more.

Why is Luxottica so expensive? ›

The answer, however, lies in the power dynamics of the market. Luxottica has a monopoly, and as the owner of these brands, they can set whatever price they want. They mark up the prices by 1000%, and consumers are left with no choice but to pay the inflated prices.

Why isn t Luxottica a monopoly? ›

Notice that Luxottica is not a single price monopoly, as it practices a form of price discrimination by having multiple brands aimed at different consumers.

Is Target optical owned by Luxottica? ›

Target Optical is an optical company located inside Target stores across the United States.
...
Target Optical.
IndustryEyewear, fashion, luxury, retail,
ServicesOpticians, optical retail, sun retail, contact lenses
ParentLuxottica
Websitetargetoptical.com
4 more rows

Who is Luxottica target audience? ›

Our media buying target is 25-to-54, but because television is watched across all demographics, we do know we also reach the 18-to-24 and 55-plus markets. What's the Message: Overall we present a couple of different messages.

How does Warby Parker compete with Luxottica? ›

Warby Parker made its name by selling glasses online and undercutting incumbents such as Ray-Ban maker EssilorLuxottica by offering frames with a starting price of $95 — including lenses.

What percent of glasses are made by Luxottica? ›

Of the close to 1 billion pairs of glasses sold worldwide last year, only 93 million of them were produced by Luxottica - less than 10%.

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