Ethically Sourced Merino Wool | Smartwool NZ (2024)

Ethically Sourced

Our wool comes from places like New Zealand, as well as Australia, South Africa, and South America, where accredited farms are audited to ensure that they meet our high standards. We partner with the New Zealand Merino Company - which developed ZQ wool to ensure environmental, social, and economic sustainability while safeguarding animal welfare - to bring you ethically sourced wool.

OUR SHEEP

We believe the best fibre comes from happy, healthy sheep. ZQ sheep enjoy five simple freedoms:


1. Freedom from discomfort and inadequate shelter
2. Freedom from thirst, hunger, and malnutrition
3. Freedom from significant injury and disease
4. Freedom from unnecessary pain or distress
5. Freedom to display normal patterns of behaviour

our growers


The best wool starts with the best growers, and the ZQ-accredited growers we work with are passionate about their trade,working hard to look after their sheep and their land. We operate under long-term contracts with these growers, offering them assured future planning andincomewhilst providing us with a stable source of high-quality Merino wool.

SUPPLY CHAIN

As part of our philosophy to make more sustainable clothing using ethically sourced wool, we collaborate with our partners at ZQ Merino to ensure manufacturers, subcontractors and factories are trained in best practices and audited annually to achieve our mutual goals.


How Merino wool is prepared for our knitting mills:

SHEARING

Unlike other animals, most sheep are unable to shed their coats, so shearing their wool is essential for their health wellbeing. Each sheep gets a haircut annually, with one fleece able to supply wool for 40 pairs of socks, After the sheep are sheared, the fleece is then washed and cleaned.

CLEANING (SCOURING)

The fleece coming straight off the sheep’s back is full of lanolin, which is removed in the cleaning process. That lanolin doesn't go to waste - it is a popular ingredient for skincare, and can also be repurposed for kiln fuel.

CARDING

After mixing and washing the wool, fibres are smoothed out and are aligned to be parallel. Carding also introduces a small amount of twist - creating what’s called a wool sliver.

COMBING

Clean wool is combed into “top.” That’s the long fluffy fibres that are left after the short ones are combed out - leaving super soft, beautiful wool. The clean wool is blended again and aligned before spinning.

SPINNING

Turning the lofty slivers of wool top into soft, strong, yarn takes a lot of specialized machines. To get the right consistency wool top is blended multiple times. We take a naturally varied fibre and create consistency and evenness. Fibres are gently combed apart. Next, a series of machines compacts and pulls the fibres into yarn. Twist is added to hold the yarn together and provide strength. Finally, the yarn is wound onto a cone and shipped to our knitting mills. A standard cone of yarn has almost 40 kilometres of yarn.

Ethically Sourced Merino Wool | Smartwool NZ (2024)

FAQs

Is Merino wool ethically sourced? ›

Most merino wool certification covers ethical sourcing and, more specifically, whether the wool comes from mulesed or non-mulesed sources. This distinction is important. Mulesing is a sometimes painful process where areas of skin are removed from merino sheep (without anaesthetic) to limit chances of infection.

Is New Zealand wool ethical? ›

Which Wool Is Ethical? New Zealand (where sheep far outnumber people) is the global leader of the ethical wool industry. The country's Animal Welfare Act strictly prohibits mulesing. There are also artisanal-scale wool processing facilities around the globe that demonstrate higher standards of animal care.

Is Smartwool an ethical company? ›

Our Growers

We were one of the first companies to create long-term contracts with our Merino wool growers to ensure that we can use ethically sourced wool.

Can wool be harvested ethically? ›

Organic wool is ethical

Organic wool farmers must follow strict organic standards to maintain their certified status. This means cruel practices are forbidden and stress is minimised for the animals. Feed provided for animals must be organic, and no harsh chemicals are sprayed on the land which they graze.

What does PETA think about wool? ›

Cruelty to Sheep

Sheep are gentle individuals who, like all animals, feel pain, fear, and loneliness. But because there's a market for their fleece and skin, they're treated like nothing more than textile-producing machines—and genetically manipulated to produce an unnatural amount of wool.

Is merino Cruelty Free? ›

In general, the most ethical way to produce merino wool is by using sustainable practices that do not harm the animals or the environment. However, some producers still use cruel methods to shear the sheep.

Is merino wool from New Zealand good? ›

Merino wool is classed as fine wool with a micron count of less than 24 - in scientific terms, this is very, very fine. Only 10 percent of New Zealand's ample sheep population are classed as Merino sheep and are distinguishable by their stately, curly horns and wrinkly necks.

Is New Zealand wool humane? ›

Our wool comes from sheep humanely treated and sheared. Our organic wool is certified cruelty free, it is sourced from a small consortium of family owned farms in New Zealand where sheep are ethically treated and no chemicals, hormones or pesticides are ever used, and of course no mulesing is practiced, ever.

Why is New Zealand wool better? ›

Animal Health- Healthier the sheep, finer the wool. The sheep in New Zealand are nurtured with utmost care. Fed with pure food and provided a natural hygienic habitat, the wool grown is of the best quality. Moreover, while shedding the wool off, it is done without affecting the animal's health.

Is Smartwool owned by North Face? ›

North Face does not own Smartwool BUT Smartwool is owned by VF Co., the same company that owns NF, Timberland, Jansport, Eastpak, etc.

What's the difference between merino wool and Smartwool? ›

Both Meriwool and Smartwool prioritize the use of high-quality, sustainable materials in their products. However, Meriwool takes a more traditional approach by primarily using 100% Merino wool, while Smartwool incorporates synthetic materials into its products to enhance their durability and performance.

Is Smartwool made in China? ›

Made in America using the finest Merino from around the world. Our story starts in the heart of the Colorado Rockies where product ideas are born every time we step out our back door.

What is the most ethical wool? ›

Meriwool sources wool exclusively from Australia and New Zealand, two countries that pride themselves on the humane treatment of sheep. Both countries enforce strict standards for raising sheep as well as how the wool is harvested and are committed to no mulesing, a practice that's painful and dangerous for sheep.

What does PETA have against wool? ›

Mutilated, Stabbed, Kicked, and Cut: This Is the Life of a Sheep. If you wear wool, you must read about my life and understand that the material is the result of horrific abuse. I'm one of 80 million sheep in Australia, the largest exporter of wool in the world.

Can wool be cruelty-free? ›

So, is wool cruelty-free? Really, it depends. While wool can never be a vegan product, it can be produced ethically and it can be produced without involving animal cruelty. For this to occur farms need to manage their stock well, they need to ensure sheep are well cared for and remain as stress-free as possible.

Is Merino wool environmentally friendly? ›

Merino Wool Is Natural & Sustainable

Eco-friendly fabric techniques are then integrated at every possible step of the process, a tradition of sustainable excellence our fans and customers have come to appreciate deeply.

Can vegans wear Merino wool? ›

By definition, vegans do not participate in any form of exploitation of animals for food, clothing, or any other purpose. This makes wool firmly not vegan. When it comes to wool, the hard truth is the wool industry exploits sheep, and there is evidence to show this results in significant harm to the animals.

Is Merino wool not sustainable? ›

Manufacturing merino wool fabrics starts with collecting merino sheep's fleeces. In many cases, the shearing is painful and stressful for the animal. The processes that come after fiber collection are mostly mechanical. They are energy and water-intensive, making merino wool processing less sustainable.

Which wool is cruelty-free? ›

In addition to alpaca wool being a cruelty-free, it is also a very sustainable option for a wool product. The reason for this is that it can produce 16 times more sweaters than a goat can.

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