Europe is still a bargain for luxury shoppers (2024)

A Rolex GMT-Master II costs £5,950 in the small British island of Guernsey. But to acquire that same watch in Brazil, you’d have to fork out over £9,833, an increase of about 65 per cent, according to data provided by Jet or Get. A Prada Galleria bag, meanwhile, can be had for £1,506 in Sweden or £2,088 in China.

Despite brands’ efforts to “harmonise” prices globally, the cost of luxury goods can still vary hugely by country. Such discrepancies have bolstered the tourism trade in Europe and the US for years, drawing wealthy shoppers from China, Japan and elsewhere in their search for broader selections and lower prices.

Europe is still a bargain for luxury shoppers (2024)

FAQs

Why is it cheaper to buy luxury goods in Europe? ›

They will typically be cheaper due to lower overhead costs as there are no extra charges like import tax, duty tax and transportation costs to ship the items to overseas stores.

Are designer things cheaper in Europe? ›

It is substantially cheaper to buy luxury products from brands like Louis Vuitton, Dior, or Gucci in Paris, their prices being on average between 30% and 40% cheaper in France than in other countries, especially those outside the European Union.

Which European countries are best to buy luxury goods? ›

France, Italy, and the United Kingdom have a high number of luxury labels that you can buy without having to pay import taxes and other fees. A Louis Vuitton Neverfull bag, for example, is 30% to 40% cheaper if you purchase it in France instead of the United States.

Is Versace cheaper in Europe? ›

However, it really depends on the home of the luxury brand as to which fashion houses will be cheaper in Italy. Italian and French brands, such as Chanel, Louis Vuitton, Yves Saint Laurent, Gucci, Giorgio Armani, Bottega Veneta, and Versace will all be a little more affordable in Italy.

Why is Europe so much cheaper than the US? ›

Key Takeaways. Overall, Europe has a lower cost of living due to lower healthcare expenses, a weakening euro currency, and low inflation. Europeans, however, tend to pay more of their income to taxes, and average wages tend to be lower than in America.

Why is it cheaper to shop in Europe? ›

There are a few reasons stateside shoppers are beelining it to the Old Continent. For one, the dollar and the euro are practically at parity. Furthermore, the majority of high-end wares are crafted in Europe and thus cheaper there than in the US.

Is Europe cheap or expensive? ›

Overall, Europe is relatively cheap when it comes to travelling. Of course cities like Paris, Berlin and London hike up the prices but a lot of places are relatively budget-friendly, just make sure to choose the right countries! A great way to get around Europe and reduce some costs is by interrailing.

Are Chanel bags cheaper in France? ›

Fortunately, both brands have stores in Paris, France – and yes, Chanel and Louis Vuitton bags are much cheaper there than they are in the US. That's because of the VAT (Value Added Tax) refund that you can get when you shop in Paris.

What is cheaper in France than USA? ›

Groceries, housing, and even Uber rides are cheaper in Europe, as well as several other things.

Is luxury shopping cheaper in Europe? ›

The shortest answer to this question is a definite yes.

Luxury brands (especially French and Italian brands) offer cheaper pricing in Europe than in the United States. That said, American and British brands aren't usually cheaper in Europe.

Why are luxury brands all European? ›

Luxury brands have become established in Europe partly because of the long and sustained existence of a wealthy middle or merchant class that has demanded them. The establishment of new luxury brands also necessitates a few other factors, none of which are outside the capabilities of markets such as China or Russia.

Where is Louis Vuitton cheapest in Europe? ›

Louis Vuitton bags and clothes will usually be cheaper in Paris, France. Just like many European brands, Louis Vuitton is cheaper in Paris than it would be if you bought the same piece in the United States, the United Kingdom or the Asian Pacific market.

Is Dior cheaper in Italy than us? ›

With the rise in popularity of Dior over the years, I've been getting endless amounts of questions from people asking me is Dior cheaper in Europe and if I can do a price breakdown of the pricing of Dior between the USA, Europe and Singapore. The Short Answer is YES, Dior Is cheaper in Europe or Paris.

Is Louis Vuitton cheaper in Italy than us? ›

Depending on the price of the bag, you can save from 20% to 40% if you buy an LV bag in Europe. Please be aware that the EU has the same pricing policy, so the price is exactly the same in France, Spain or Italy.

Is Europe safer than USA? ›

Of the world's top 20 safest countries, 14 are in Europe. And 29 European countries are in the world's top 50. Almost all countries in Europe are safer for students than the United States of America. Europe is generally considered the safest region in the world.

Why Americans are moving to Europe? ›

Most Americans choose to move to Europe to experience a more relaxed way of life and enjoy better health care, a higher standard of living, cheaper real estate, and more security.

Is quality of life better in Europe? ›

It's official: if you want to dramatically improve the quality of your life, move to Europe. That's what the 18th annual Quality of Life survey from consulting firm Mercer suggests—cities in western Europe dominate the top of this year's list of the world's best cities to live in.

Is everything cheaper in Europe? ›

Food is VASTLY cheaper in Europe, as is beer and wine. Rent is similar, but often cheaper in Europe. If you're looking at Eastern Europe, absolutely everything is cheaper than in the USA. In Serbia you can get $20,000 worth of dental work for $1,000 without any insurance.

Is it cheaper to shop in Europe than US? ›

If you are not American

Even though prices in Europe may be slightly higher than in the US, they're still significantly lower than what you'd find back home.

What is the advantage of shopping within the EU? ›

If you shop online in the EU, you benefit from several layers of consumer protection stemming from European Union law, such as the right to clear information on price, shipping and delivery costs, the right to withdraw from an online purchase contract and what to do when things go wrong. Find out all about it here.

Why are designer items cheaper in Paris? ›

Let's dive down to the nitty-gritty and explain why luxury brands are cheaper in Paris and Europe. Brands that are created in Europe are cheaper because when these luxury goods are shipped all over the world there is an import tax, duty tax and transportation cost associated with it.

Why are luxury goods cheaper in France? ›

2. VAT Refunds. The second reason why prices are usually lower in the EU and France is the VAT tax refund system that is established in countries of the European Union.

Is it cheaper to buy Hermes in Europe? ›

From a US perspective, it costs a lot less to purchase an Hermès bag (or nearly any Hermès item) in Europe. Of course, international travel isn't inexpensive, so generally, only if you're traveling briefly and/or economically will you end up ahead; otherwise, you're getting a good deal during your European travels.

Why is Louis Vuitton so cheap in Paris? ›

Fortunately, both brands have stores in Paris, France – and yes, Chanel and Louis Vuitton bags are much cheaper there than they are in the US. That's because of the VAT (Value Added Tax) refund that you can get when you shop in Paris.

Which luxury brands are cheaper in USA? ›

A quick reminder that luxury brands such as Louis Vuitton, Gucci, Chanel, etc., are cheaper than in most places, but they are more expensive if you compare it to European prices, especially since you get your VAT back when shopping in Europe at the end of your trip.

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