Event Review: What is Fashion Research? — The Fashion Studies Journal (2024)

It is one of the great fallacies of fashion studies that our field is interdisciplinary—at least in practice. Sure, the modern fashion studies thesis comfortably and fluidly integrates object-based research with critical theory, but for the most part, we as scholars all sort of tend to stay in our corners—whether that corner be the studio, the ethnographic field, or the library. Or perhaps a better metaphor is Lou Taylor’s famous discussion of the so-called “great divide”: When she described the ongoing territorial disputes between scholars working in the object-based sister disciplines of dress and textile history and costume studies, and a then-new socio-cultural studies interloper called “fashion studies” (at that time, we had yet to even be introduced to the practiced-based fashion scholar) in her 2002 book, The Study of Dress History, she nevertheless anticipated a forthcoming unification. Fast forward more than a decade, and it’s not so much that we have bridged the great divide as we have walked up to the edge of the chasm and politely waved to the scholars on the other side. Just consider the contemporary iteration of the “fashion studies department”: More often than not, programs labeled as such adopt a curriculum that rarely strays far from the triumvirate of fashion history, cultural studies, and sociology, while being largely grounded in the practice of writing. Within this context, objects and making tend to be afterthoughts.

Indeed, although there are many different “kinds” of scholars working on and thinking about dress and fashion, it’s not often that you are able to get all of them in a room together, talking and, perhaps more importantly, finding a common ground. However, at the Fashion Institute of Technology on Tuesday, September 5, 2017, the Fashion Research Network, with the support of the School of Graduate Studies at the Fashion Institute of Technology, was able to do just that. In a true display of interdisciplinarity (or perhaps it was a testament to the multi-methodological nature of fashion studies, depending on how you define it…but more on that later) Ellen Sampson (Royal College of Art) and Alexis Romano (Courtauld Institute of Art) fielded an interesting and all-too-rare conversation between curators, academics, and makers to whom they asked, “What is fashion research?” Somewhat surprisingly, writing would prove to be a unifying theme, or an unlikely red thread that wove itself through the conversation and, perhaps, was a first step to bridging that “great divide.”

As a preface to the panel discussion, each of the invited guests did brief presentations to introduce the audience—comprised mostly of members of the inaugural class of the Fashion Institute of Technology’s MFA Fashion Design program and faculty—to their research. Anna Reynolds, Curator of Paintings at the Royal Collection Trust, was first up. With her exhibition “In Fine Style” (2014) serving as an entry point, Reynolds described how she put paintings and extant garments in dialogue with one another in order to explore a research question that has captivated her since her days as a student: How do garments inform paintings and vice versa? While this question formed the basis of “In Fine Style,” which suggested that clothing actually inspired new techniques and practices in portrait painting, she had first found herself thinking about this issue while completing her Master’s at the Courtuald where she wrote her MA thesis on fashion in the paintings of John Singer Sargent, but has since returned to it as a fellow at the Metropolitan Museum of Art.

In his own presentation, Jonathan KYLE Farmer (Professor and Chair, MFA Fashion Design, Fashion Institute of Technology) described a markedly different approach to fashion research—an approach that he has called “drawing with scissors.” This innovative method, which has resulted in Farmer’s well-traveled exhibition of paper “puppets,” emerged from his obsession with palindromes and the symmetries of the human body. Farmer’s work as both a practitioner and, now, a program director has always been undergirded by this fascination, which has translated to the way he teaches pattern making and draping. For him, research and teaching go hand-in-hand.

As one of the first people to earn a PhD in fashion studies, Francesca Granata’s (Assistant Professor of Fashion Studies, Parsons School of Design) work has followed an entirely different trajectory. Studying under Caroline Evans at Central St. Martins, Granata’s research interests have centered on how the grotesque and carnivalesque manifested in fashion and performance art in the 1980s and 1990s. In researching the stage and film performances of Leigh Bowery to the body-distorting designs of Rei Kawakubo, Granata was forced to adopt a multi-methodological approach that spanned the fields of film studies, material culture and art history, and which together, created an approach that was distinctively and uniquely fashion studies. Within this matrix, she approached theory as a “toolbox” that helped her to better appreciate the complex, polyvalent nature of contemporary fashion phenomena.

Different from Granata, who had the luxury of pursuing a single project over several years, as Curator of Costume and Accessories at the Museum at the Fashion Institute of Technology, Colleen Hill’s research practice occurs at warp speed: Following the timeline of the museum’s packed exhibition schedule, Hill is often juggling multiple projects at once. Among them, Hill described the work that went into her jewel of an exhibition, “Fairy Tale Fashion” (2016), which, much like Granata’s, was multi-methodological and interdisciplinary in scope. One unlikely and fascinating place Hill’s research led her was to the history of early literature, and specifically of early fairy tales—the descriptions in which she relied up on to help her demarcate her criteria for selecting garments from the museum’s massive archives.

As the final presenter, Cassandra Gero (Costume Institute), provided a perspective that is too often absent on fashion research panels: that of the conservator. Indeed, Gero’s work often goes unnoticed, but with good reason. Working largely behind the scenes, Gero and her colleagues handle much of the work to arrest the decomposition and decay of priceless garments, but to also ensure that they are displayed to their best effect and, perhaps more importantly, actually make it to their final location one piece, literally. In an anecdote that had audience members in stitches, Gero described the journey she took to London to ensure an Alexander McQueen gown covered in delicate razor clam shells didn’t shed any along its transcontinental journey on trucks, planes, and ferries. One unlikely place research practice led her was to learning about the relationship between razor clams and tide cycles—a bit of trivia that is as useful for garment conservation as it is for chats over co*cktails.

The diversity of the speakers’ presentations put to bed the idea that fashion research is one thing. Fashion studies—an umbrella term for a field of study that today, and by most definitions, happily encompasses object-based studies, fashion practice, ethnography, sociology, and cultural studies, to name just a few—is as interdisciplinary as it is multi-methodological. Indeed, one of the speakers, Francesca Granata, discussed this in her widely-cited article, “Fashion Studies In-between: A Methodological Case Study and an Inquiry into the State of Fashion Studies,” the need for interdisciplinary and multi-methodological approaches is “inherent in the subject matter itself.” [1]In other words, fashion, a multi-layered phenomenon begs multiple approaches.

Even so, all of the speakers with their diverse approaches and divergent answers to the question of “What is fashion research?” seemed to agree upon one thing: that writing is a vital part of the research process.

Co-moderator Ellen Sampson kicked off this interesting discussion when she noted that she was struck by the intersections between materiality, body, image and text in the presentations and asked, “How do you see your practices intersecting with writing?” Granata answered first, noting that perhaps more than any of the other panelists, writing is her primary practice. Although technically ancillary to the practice of curating, Hill followed up by saying that writing was perhaps the most fun part of her job: Limited to fifty words of text on object labels, books are the space in which she gets to really stretch her legs and get into the months of research that preface each exhibition. While her work “begins with objects, it ends with writing,” she noted. Reynolds echoed this point, suggesting that while an exhibition has to be taken down after a few months, it is inevitably the curators’ books that live on.

As a maker, Farmer, on the other hand, had a decidedly less consensual relationship with writing, describing it as “the most horrific thing in my entire life.” When forced to write a curriculum of twenty-one courses in a short ten weeks, however, Farmer found a new usefulness for writing, describing it as a “journey through my own life as a student and teacher.” In spite of his own writing phobias, Farmer is nevertheless excited to integrate writing into his new, design-based curriculum as a space for students “wander into things they didn’t know they knew yet.”

Although writing is often regarded as the final product of research, what the panelists, perhaps inadvertently, made clear is that writing is actually integral to the research process itself. Indeed, both Granata and Hill described something that is perhaps all too familiar to those of us who spend months and months in the archives and doing our primary research, only to discover that it is only through writing that you really discover the holes and gaps. In that vein, writing can help us to “wander into things we didn’t know we knew yet,” to borrow Farmer’s words, but can also help us to better understand things that we simply don’t know yet. And in the end, isn’t that what fashion research is all about?

This review will also published on The Fashion Research Network's website.

Notes

[1] Francesca Granata, Fashion Studies In-between: A Methodological Case Study and an Inquiry into the State of Fashion Studies” in Fashion Theory 16.1 (2002): 78.

Event Review: What is Fashion Research? — The Fashion Studies Journal (2024)

FAQs

What is the definition of fashion research? ›

Fashion Market Research Overview

Fashion market research is the process of gathering and analyzing information to gain insights into the fashion industry, which includes its top players, your competitors and mainly, your target market.

Is the fashion Studies journal peer reviewed? ›

The International Journal of Fashion Studies is a scientific peer-reviewed journal that fosters the worldwide diffusion of Fashion Studies. Fashion Studies is an interdisciplinary field of research that has been producing an extensive repertoire of theories, analyses and enquiries.

What are the different types of fashion research? ›

Primary and secondary research are the two information methods that make up fashion market research. You may learn a lot about your target market and its many segments by studying both primary and secondary sources of information.

What should be included in fashion research? ›

Imagination, curiosity, versatility, culture, and discipline must be part of a fashion designer's DNA; observing changes and grasping the spirit of the times are essential qualities for a positive and ideal approach to research.

Why is fashion research important? ›

Market research in fashion industry is necessary due to following reasons: To understand how customers describe to your brand or a competitor's brand. Helps in identifying different areas for growth, new markets, and customer segments. To know about how existing customers would like to see your brand evolve.

How do you define fashion answer? ›

Fashion is a form of self-expression with a specific context, such as time, place and purpose. Example of these are clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion industry as that which is trending.

Do journals pay reviewers? ›

Journals earn money from subscriptions, article processing charges, etc. However, they do not pay anything to the peer reviewers. Researchers are sometimes paid for reviewing books or other written work. However, they are usually not paid for reviewing scientific papers.

Can you trust peer-reviewed journals? ›

Peer-review is by no means perfect. It is itself subject to bias, as most things in research are. Evidence from a peer-reviewed article does not make it reliable, based only on that fact.

What are the best peer-reviewed journals? ›

List of Top 100 Journals Google Scholar Ranking
  • Molecular Cell.
  • Clinical Cancer Research.
  • Bioresource Technology.
  • Journal of Business Research.
  • Molecular Cancer.
  • Sensors.
  • Nature Climate Change.
  • IEEE Internet of Things Journal.

What are the 4 main types of research? ›

There are four main types of Quantitative research: Descriptive, Correlational, Causal-Comparative/Quasi-Experimental, and Experimental Research.

What are the 5 levels of fashion? ›

A fashion trend's life cycle can be divided into five stages, generally speaking: introduction, rise, peak, decline, and obsolescence. The life cycles of fashion trends today have changed; technology and social media have rendered them much shorter and less predictable than in the past.

What are the four 4 basic elements of fashion design? ›

The four basic ingredients or elements of design used in fashion are shape or silhouette, line, colour and texture. A silhouette can be described as the outline of the entire garment. This is the most obvious visual element of the garment.

How do fashion designers gather research? ›

Some designers start with fabrics, spending hours looking through hangers, walking around fabric stores and discussing new fabrics with vendors. Others investigate themes – a childhood memory, ethnic and cultural clothes or a museum visit – and submerge themselves in areas they find interesting.

Why is fashion important 3 reasons? ›

Clothing is an essential part of people's lives. They offer many health and beauty benefits. Fashion is crucial to history because it sets the tone for how people present themselves in every era. Everyone lives through fashion, sometimes by choice and sometimes because of societal rules.

What is most important in fashion design? ›

Working in the fashion industry requires having basic business skills such as marketing, planning, budgeting and managing people. Fashion designers often are self-employed, so it's important that they know how to manage their own businesses.

What is fashion in one word? ›

: a prevailing custom, usage, or style.

What are the 4 segments of the fashion industry? ›

The fashion industry consists of four levels: the production of raw materials, principally fibres and textiles but also leather and fur; the production of fashion goods by designers, manufacturers, contractors, and others; retail sales; and various forms of advertising and promotion.

What will be in style 2023? ›

These Are the Spring 2023 Trends Vogue Editors are Wearing Now
  • Skirt Suits But Make it Fashion. Marine Serre Oriental Towels boxy tailored jacket. ...
  • Everyday Preciousness. ...
  • Extra Baggage. ...
  • Perfectly Imperfect. ...
  • Short n Sweet Jackets. ...
  • Buttoned Up Shirting. ...
  • Modern Boho. ...
  • Blazers Become Cinched.
Apr 5, 2023

How do journals pick reviewers? ›

Usually, qualified experts review submitted articles to check their quality and match for the journals. Usually, editors of the peer-reviewed journals choose these experts. The reviewer's identity can be anonymous or disclosed depending on the journal's policies.

What do journal reviewers look for? ›

Reviewers look for accuracy, timeliness, and appropriateness of the manuscript that can greatly affect the chances of publishing your research. Apart from these, reviewers check for the scientific merits of the manuscript, its methods, and research misconduct (if any).

Is it good to be a journal reviewer? ›

As a reviewer, you get an early view of the exciting new research being done in your field. Not only that, peer review gives you a role in helping to evaluate and improve this new work.

Is it OK to use non peer-reviewed articles? ›

Their reference policy is a traditional one, espoused by many other journals — anything that goes into the reference list must have been peer reviewed. Anything that has not been peer reviewed is treated as a “personal communication” and can be referred to in the paper, but is noted as such.

Do peer reviewers make mistakes? ›

People make mistakes.

Even if every person involved in the publication of a manuscript catches 99% of all errors, it's still possible that some errors will go unnoticed. This likelihood of course goes up when authors/reviewers are careless, but it can never be eliminated entirely even with very meticulous review.

Is it difficult to publish in a peer reviewed journal? ›

Publishing in a journal can sometimes be challenging or even discouraging. Often, beginners struggle to get published in a good journal even if their work is of good quality because it lacks the finesse and attention to detail that a more experienced researcher's work has.

What is the difference between a journal and a peer-reviewed journal? ›

Peer-reviewed or refereed journals have an editorial board of subject experts who review and evaluate submitted articles before accepting them for publication. A journal may be a scholarly journal but not a peer-reviewed journal.

What is the difference between peer-reviewed and journals? ›

In short, “scholarly” means the article was written by an expert for an audience of other experts, researchers or students. “Peer-reviewed” takes it one step further and means the article was reviewed and critiqued by the author's peers who are experts in the same subject area.

Which journal has highest impact factor? ›

Highest Impact Factor Journals
  • NEW ENGLAND JOURNAL OF MEDICINE. ...
  • JAMA-JOURNAL OF THE AMERICAN MEDICAL ASSOCIATION. ...
  • NATURE REVIEWS MOLECULAR CELL BIOLOGY. ...
  • NATURE REVIEWS DRUG DISCOVERY. ...
  • NATURE REVIEWS IMMUNOLOGY. ...
  • LANCET RESPIRATORY MEDICINE. ...
  • BMJ-BRITISH MEDICAL JOURNAL. ...
  • NATURE MEDICINE.
Apr 2, 2023

What are the 2 main types of research? ›

Research methods are broadly classified as Qualitative and Quantitative.

What are the 3 main parts of research? ›

  • Introduction.
  • Material and Methods.
  • Results and Discussion.
Mar 9, 2021

What are the 2 main types of research design? ›

Research design is broadly divided into quantitative and qualitative research design.

What are the three C's of fashion? ›

Don't forget the three C's the next time you're feeling frustrated by others' negativity. Confidence, comfort and color!

What are the 7 Rs of fashion? ›

Friendly reminder of the 7R's of Fashion: Reduce, Reuse, Repurpose, Repair, Recycle, Rent, Resell!

What are the 3 key influences on fashion? ›

Fashion Designing Basics: Factors Influencing Popular Fashion
  • Fashion Forecast (Colour & Fabric) Deciding the colour, fabric and look for the upcoming season is something that every designer works on. ...
  • Movies & Music. The entertainment world is a major influencer of fashion. ...
  • Fashion Stylist. ...
  • Economy of a Country.
Dec 20, 2017

What are the six fashion personalities? ›

Style personalities act in very much the same way. Instead of five taste buds, we have six style personalities: relaxed, classic, polished, soft, magnetic, and creative.

What is the Big 4 in fashion? ›

The Big Four, sometimes referred to as The Big 4, is the name given in fashion to the four most notable Vogue covers; American Vogue, British Vogue, Vogue France and Vogue Italia. The term is commonly used when a model completes all four covers and is considered one of the biggest achievements in the fashion industry.

How do I start researching fashion? ›

Getting Started

LOOK – Examine the garment carefully and try to fully describe it in as much detail as possible. It can be helpful to sketch the silhouette or key details. IDENTIFY THE DATE – If you already know the date, go to the relevant decade page to find further resources on dress in that period.

What is primary research in fashion? ›

Textile For Fashion Research

Primary research involves going out and engaging with people, places and objects. Secondary Research uses resources already created by other people, films, magazines,books etc.

What is the fashion journal? ›

Fashion Journal is more than just a publication. We're a growing community of Australian readers who want more from fashion media than the reiteration of trends. We're using our web and social platforms to connect readers across four pillars of fashion, beauty, music and life.

What are the four C's of design? ›

The 4Cs of UX design – Consistency, Continuity, Context and Complementary – are important guides in creating the optimal experience of using a product or service. Creating a great user experience means taking a human-centric approach to software design.

What are the 4 factors that influence fashion? ›

There are certain factors that influence fashion, such as psychological factors, socio-cultural factors, economic factors, environmental factors, etc.

What are the four basic design rules? ›

The four basic principles are proximity, alignment, repetition and contrast.

What is design research strategy? ›

A research design also called a research strategy, is a plan to answer a set of questions (McCombes, 2019). It is a framework that includes the methods and procedures to collect, analyze, and interpret data.

How do you write a fashion collection concept? ›

How to Create a Fashion Concept
  1. Look closely at the shape of the design and any other tiny shapes that appear inside it (like geometric lines) and see what can be created from it. ...
  2. Now take a closer look at the textures layered within the design. ...
  3. Next, you can play with colour. ...
  4. Look at the lines. ...
  5. Finally, the pattern.
Mar 4, 2021

How do you judge a fashion collection? ›

The evaluation criteria are the following.
  1. Authenticity and originality.
  2. Design concept and quality.
  3. Vision and fashion factor.
  4. Pattern construction.
  5. Creativity and craftsmanship.
  6. Potential for commercial production.
  7. Overall stylistic concept.
  8. Theme.

What is the definition of research? ›

Research is defined as the creation of new knowledge and/or the use of existing knowledge in a new and creative way so as to generate new concepts, methodologies and understandings. This could include synthesis and analysis of previous research to the extent that it leads to new and creative outcomes.

What is the best definition of research design? ›

Research design is the framework of research methods and techniques chosen by a researcher to conduct a study. The design allows researchers to sharpen the research methods suitable for the subject matter and set up their studies for success.

What is a good definition of research design? ›

The research design refers to the overall strategy and analytical approach that you have chosen in order to integrate, in a coherent and logical way, the different components of the study, thus ensuring that the research problem will be thoroughly investigated.

What does research mean in design? ›

Research design is a blueprint of a scientific study. It includes research methodologies, tools, and techniques to conduct the research. It helps to identify and address the problem that may rise during the process of research and analysis. In this article, we will look at different types of research designs.

What is research definition for dummies? ›

Research is a process of systematic inquiry that entails collection of data; documentation of critical information; and analysis and interpretation of that data/information, in accordance with suitable methodologies set by specific professional fields and academic disciplines.

What is research definition and examples? ›

The formal definition of Research is that it is a systematic investigation. Research involves gathering & analyzing the data and interpreting it to discover new knowledge. The research method is used to discover new information from existing knowledge or understand previously unknown concepts.

What are the three types of research design? ›

Depending on the overall research questions, research designs in marketing may fall into one of the following three categories:
  • Exploratory research design.
  • Descriptive research design.
  • Causal research design (experiments)

How do you write a good research design? ›

How to design your research in 6 simple steps?
  1. Step 1: Reflect on your hypothesis. ...
  2. Step 2: Decide on research approach. ...
  3. Step 3: Select the type of research design. ...
  4. Step 4: Define your population and sampling method. ...
  5. Step 5: Select data collection method. ...
  6. Step 6: Design your data collection process.

What are features of good research design? ›

Features of a Good Research Design:

A good design is one that minimizes bias and maximizes the reliability of the data. It also yields maximum information, gives minimum experimental error, and provides different aspects of a single problem. A research design depends on the purpose and nature of the research problem.

What is a research design in one sentence? ›

A research design is a strategy for answering your research question using empirical data. Creating a research design means making decisions about: Your overall research objectives and approach.

What is excellent definition in research? ›

Excellent research means that the quality of the research is at least equivalent to two star: 'quality that is recognised internationally in terms of originality, significance and rigour'.

What is the conclusion of a research design? ›

The conclusion is intended to help the reader understand why your research should matter to them after they have finished reading the paper. A conclusion is not merely a summary of your points or a re-statement of your research problem but a synthesis of key points.

What is the difference between research and research design? ›

Research design is a plan to answer your research question. A research method is a strategy used to implement that plan. Research design and methods are different but closely related, because good research design ensures that the data you obtain will help you answer your research question more effectively.

What are the basic principles of research design? ›

The basic principles of experimental design are (i) Randomization, (ii) Replication, and (iii) Local Control.
  • Randomization. Randomization is the cornerstone underlying the use of statistical methods in experimental designs. ...
  • Replication. By replication, we mean the repetition of the basic experiments. ...
  • Local Control.

Why do designers do research? ›

Conducting in-depth research allows designers to extract actionable insight, thus making it easier for them to navigate needs and craft interfaces that fit a user's persona with high accuracy.

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