Exploring Japan's 'genderless' subculture (2024)

Jennifer Robertson is a professor of anthropology andhistory of art at the University of Michigan.

In the narrow alleys of Tokyo's ultra-trendy Harajuku district, a growing number of Japanese men who self-identify as "genderless" are boldly broadening their sartorial and cosmetic choices. With faces expertly made up, hair dyed and stylishly coifed, eyebrows plucked and painted, they sashay from one indie boutique to the next.

Harajuku has become a catwalk for jendaresu-kei (or "genderless style"). Although women who dress in a more stereotypically masculine way may also identify as "genderless," in Japan, the term jendaresu-kei more commonly refers to biological males who are neither interested nor invested in looking like "suits."

Some, like celebrity model Ryuchell, insist that they are neither cross-dressing nor, necessarily, gay. Nor are they transgender in the sense of having a gender identity that differs from the sex they were assigned at birth.

Exploring Japan's 'genderless' subculture (1)

Ryuchell (right) walking through the streets of Tokyo with his wife Peco.

What blogs and news stories on this genderless-male sensation often fail to articulate is that Ryuchell and his cohort have -- whether consciously or not -- separated sex (the biological body) from gender (the accessorized body). For them, a male body need not conform to a stereotypical manly appearance.

Matching colorfully patterned fabrics and fingernails with "kawaii" (cute) hats and purses, they signal a vibrant new masculine style. But they may also represent wider changes in the way male roles are perceived in Japanese society.

A history of plurality

Until recent surgical advances, sex has been more or less fixed, while gender has been fluid and malleable. Dominant cultural conventions tended to limit biological bodies to two separate gender categories: feminine and masculine. But Japan has a long history of plural sexualities and gender-blurring practices, which today's "genderlessness" closely resembles.

From ancient to early modern times, individuals routinely pursued lovers whose beauty and charm were more appealing than their biological sex. These trysts -- a key ingredient of classical literature--have been revisited in modern novels and comics. The contemporary "boys' love" (or BL) genre, for instance, features both sexually explicit and romantic relationships between male characters.

Feminine males and masculine females are common tropes in Japanese culture, usually in ritual or theatrical contexts involving cross-dressing. The onnagata (male players of women's roles in classical Kabuki theater) and otokoyaku (female players of men's roles in the Takarazuka Revue theater troupe) are famous outside the country for their gendered performances.

Off stage, Japan is home to hundreds of cross-dressing clubs (like Tokyo's famous Elizabeth Club) that are aimed at middle-aged, white-collar and outwardly straight males. Members enter an environment that helps them transition from businessmen to stereotypically feminine personas for the purpose of stress release, among other things.

Blurring boundaries

These cross-dressing clubs and theater traditions still rely on mainstream conceptions of femininity and masculinity. But Japanese history is also filled with examples of pioneers who have blurred the distinction.A century ago, the spectacle of Westernized modern girls (or "moga") strolling through Tokyo sporting short hair, slacks, culottes and flapper-like outfits, raised many an eyebrow. After all, most women wore kimonos in public.

Exploring Japan's 'genderless' subculture (2)

Moga walking on Tokyo streets in 1928.

Jeered on the streets and called "garçons" in the press, moga were dismissed as unfeminine. Criticisms were premised on a zero-sum view of sex and gender: If females were becoming more masculine, it meant that males were becoming feminized. Nevertheless, more broadminded urbanites, including artists, viewed the modern girls as avant-garde.

Today, moga would likely self-identify as genderless, in the sense that they rejected the traditional kimonos and chignons.And today's genderless malesalso have historical counterparts in theEuropeanized "high collar" (haikara) men from the turn of the 20th century.

Fussy about their appearance, these metrosexual dandies wore facial powder and carried scented handkerchiefs. Invoking a familiar zero-sum equation, critics claimed that the "high collars" spent more time beautifying themselves than women did.

Similar complaints were leveled against their more youthful contemporaries, the "beautiful youths" (bishonen) eulogized in popular illustrated magazines, their ambiguous gender and sexual orientations appealing to men and women of all ages.

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Yusuke Devil.

Credit: YusukeDevil

More recently, the term "herbivore males" (soshoku danshi) was coined to describe young men who eschew machismo, are fastidious about their appearance, and treat females as friends, not sex objects. Conservative pundits accuse them of being unmanly cowards.

Changing expectations

The genderless males oftoday'sHarajuku district are either unaware of -- or do not acknowledge -- their predecessors. Instead, as Ryuchell explains, the inspiration for genderless style encompasses three modes of fashion: androgynous Korean pop groups; "visual kei," a 1980s glam-rock genre featuring flamboyantly outfitted male performers; and the fashion of 1980s and 1990s America, which combined colorful clothing and accessories in unusual, eye-catching ways.

Like "herbivore" and "high collar" before it, genderless is becoming more than a buzzword. The trend of men eschewing Japan Inc's navy blue suits is outlasting the fast cycles of the fashion industry. As a lifestyle, signs ofgenderlessness are also evident among menfar removed from the Harajuku scene.

Ikumen (literally "child-rearing men") may wear suits to work, but they are breaking with convention by insisting on spending more time at home with their children.This is partly thanks to the work ofFathering Japan, a non-profit organization that encourages men to become "smiling dads" who enjoy playing a more active role in their children's upbringing.

The group's increased visibility and growing network have gradually helpedreduce the stigmaaround the role of house husband. In turn, zero-sum criticisms of role-blurring mavericks appear less and less frequently in the media.

To limit discussion of Japan's genderless males to the Harajuku fashion scene is to ignore the velvet revolt against "suit masculinity" and all it signifies.

Exploring Japan's 'genderless' subculture (2024)

FAQs

What is genderless in Japanese? ›

"Genderless" (ジェンダーレス, Jendāresu) is a fashion subculture that emerged in Japan in the mid-2010s. Aiming to break societal gender norms in fashion, the genderless subculture is centered on gender non-conforming androgynous fashion.

What is the Japanese subculture that's called Kei? ›

Visual kei (Japanese: ヴィジュアル系 or V系, Hepburn: Vijuaru Kei, lit. "Visual Style") is a movement among Japanese musicians that is characterized by the use of varying levels of make-up, elaborate hair styles and flamboyant costumes, often, but not always, coupled with androgynous aesthetics, similar to Western glam rock.

What is androgynous culture in Japan? ›

That gender was known as “wakashu,” or “beautiful youths.” The cultural subgroup typically consisted of adolescent boys who had not yet entered into adulthood, and in the interim, were seen as androgynous, culturally permitted to present as both male and female and as the objects of desire for both men and women.

What is kei fashion? ›

Visual Kei is a style created in the mid-1980s by Japanese musicians consisting of striking makeup, unusual hair styles and flamboyant costumes, similar to Western glam rock and glam metal. Androgyny is also a popular aspect of the style.

Is Japan genderless? ›

Japan's current “genderless fashion” aims to be gender-inclusive and break various stereotypes in a society where there is still a lack of understanding for sexual and gender minorities.

Does Japanese have gender-neutral? ›

In contrast to many Indo-European (including Romance, Slavic and Germanic) languages, Japanese has no grammatical gender in its nouns or adjective agreement. Moreover, the Japanese honorifics such as -san and -sama are gender-neutral, which contrasts with Mr., Ms. or Mx. titles in English.

Is Kawaiicore a thing? ›

Kawaii metal (also known as idol metal, cute metal, J-pop metal or kawaiicore) is a musical genre that blends elements of heavy metal and J-pop that was pioneered in Japan in the early 2010s. The genre combines both Eastern and Western influences that appeal to both cultures.

What is a lover of Japanese culture called? ›

Nipponophile (plural Nipponophiles) One who loves Japan or Japanese culture.

Can Kei be a girls name? ›

Kei is a name of Japanese origin that can be either masculine or feminine.

Why is Japan not gender equal? ›

Japan has not followed the trend of other countries — even those not considered 'advanced democracies' — in closing the gender gap. Japan's poor GGI ranking is due to women holding low status positions in the workforce and the underrepresentation of women in politics.

Does Japan have gender equality? ›

An advanced society in so many ways, Japan lags far behind on gender equality compared to other industrialized nations and its Asian neighbours. The country sits in 120th place out of 153 countries with a gender equality gap of 34.4%, according to the World Economic Forum.

What are some non-binary Japanese names? ›

Pages in category "Japanese unisex given names"
  • Aguri.
  • Akemi.
  • Aki (name)
  • Akiho.
  • Akimi.
  • Akira (given name)
  • Amane.
  • Anri (given name)

What is Yume kawaii? ›

Yume Kawaii (ゆめかわいい) is a Japanese aesthetic that centers around fantasy themes in pastel colors. It appears like the embodiment of a “girl's dream” and you can find many illustrations, clothing, and goods, which incorporate this aesthetic.

What is cute Japanese fashion called? ›

In 2014, the Collins English Dictionary in the United Kingdom entered "kawaii" into its then latest edition, defining it as a "Japanese artistic and cultural style that emphasizes the quality of cuteness, using bright colours and characters with a childlike appearance".

What is Japanese style called? ›

Kimono were so accepted as the main form of fashion that the name, kimono, literally means “thing to wear.” With its elegance and versatility, it's no wonder the kimono has survived so long. Today, the kimono is still known as the national dress of Japan.

Why are there no pronouns in Japanese? ›

Pronouns are used less frequently in the Japanese language than in many other languages, mainly because there is no grammatical requirement to include the subject in a sentence. That means that pronouns can seldom be translated from English to Japanese on a one-to-one basis.

Is there a third gender in Japan? ›

The wakashu are sometimes called traditional Japan's third gender. During adolescence, when the wakashu were sexually mature but free of adult responsibilities, it was socially acceptable for them to be enjoyed as sex partners by both women and men.

Do neutral pronouns exist in Japanese? ›

You rarely have to use pronouns to refer to others in Japanese, and the most common options are gender neutral, the same goes for personal pronouns.

What is the word for a genderless person? ›

Agender people ("a-" meaning "without"), also called genderless, gender-free, non-gendered, or ungendered, are those who identify as having no gender or gender identity.

Is Watashi unisex? ›

In formal or polite contexts, “watashi” is gender neutral. However, when it's used in informal or casual contexts, it is usually perceived as feminine.

What is the Japanese word for androgynous? ›

The term binanshi was popular in the 1980s. Bishōnen is occasionally used to describe some androgynous female characters, such as Takarazuka actors, Lady Oscar in The Rose of Versailles, or any women with traits stereotypical to bishōnen.

Is Shinobu a unisex name? ›

It is a Japanese given name used by either sex. Shinobu is also the dictionary form of shinobi which can be combined with mono (者) to make shinobi no mono (忍びの者), an alternative name of ninja.

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