Fad Fashion: Definition & Meaning (2024)

Fashion Studies

'; var adpushup = adpushup || {}; adpushup.que = adpushup.que || []; adpushup.que.push(function() { adpushup.triggerAd(ad_id); });

Fashion is a highly volatile term, as it comes into the market and goes. However, some fashion designs come and stay for a long time, while others come and go in a matter of weeks. So, fashion design that comes for a short duration, is an example of fad fashion.

What is the Meaning of Fad?

The literal meaning of fad is: a strong passion for something or an intense and extensively shared interest in something, but for a short period of time. For example, suppose you became obsessed with learning the piano and thus purchased an expensive piano, enrolled in a prestigious music school, and paid a one-year non-refundable fee. But in the next few weeks, all your enthusiasm to learn piano disappeared and you left it all. It means your interest in learning the piano has faded.

What is the Fad Fashion?

Fad fashion is the latest and most preferred style in clothes, dresses, and behaviors, but for a short period of time. For example, some of the fashion designs or behaviours inspired by a movie or inspired by a celebrity who wore it in fashion shows or in parties or in any casual way, started trending in a couple of days. Everyone wants to have such a design, but in the next few weeks, people forget it and shift to a new fashion. Likewise, the start of fad fashion is very exciting and inspiring, but its journey is very short.

The success or failure of any fashion design or trend is determined by a variety of factors, including who designed it, what brand it is, who is/is promoting it, how it is advertised, how society reacts to this fashion trend, the price range of the dress, and so on. However, among all, social acceptance is the most important, which is guided by different motivational forces that emphasize on the people’s values and behaviors.

In today’s technologically advanced world, becoming popular is just a matter of hours. It is the world of social media platforms, where someone or something can become popular through the finger tips in a few hours. But what would be the endurance of this popularity? It depends upon the quality and attractiveness of the fashion design and fabric.

The present world’s consumer culture is driven by their aspiration to have it, which ultimately shortens the gap between the rich and economically volatile sections. So, they want to have the new trending dress if they like it. In today’s world, there are many examples of this. If you look around, you can easily find such people, who spent their two-or three-months’ entire salary on buying some luxurious item, which they actually did not need at all.

What is the cause of a sudden liking for a fashion design followed by a sudden dislike for the same design?

In this digital world, where things become popular through the touch of a finger, it is really very easy to trend a fashion design by using the different social media platforms. So, if a particular fashion design is endorsed by a big brand or/and advertised by a top movie star, who has millions of followers, in this case, under the influence of favorite stars, consumers don’t pay much attention to the quality of products nor the price. They just buy it. But in a few days, as people start using it, they realize the quality, price, or comfortability of the design, and last but not the least, society’s response to a particular design. And, if such a response is negative, its demand all of a sudden falls.

Conclusion

Moreover, the sheer fact is, no fashion design comes into the market to rule for ever. In fact, every fashion design has a life; some have a relatively long life and some have a short life. Fads, which are a part of short-lived trends, start trending quickly and then fade out of the market in a short period of time.

References

Dr. D. Saravanan. Fashion Trends and Its Impact on Society (URL - https://www.researchgate.net)
Swami Vivekanand Subharti University (Study Materials). Concept of Fashion (URL - https://www.subhartidde.com)
Chapter 1. Overview of Fashion. Fashion Studies - Class XI, NCERT.

Tutorialspoint

Simply Easy Learning

Updated on: 13-Oct-2022

3K+ Views

Kickstart Your Career

Get certified by completing the course

Get Started

Advertisem*nts

'; adpushup.triggerAd(ad_id); });

As an enthusiast with a demonstrable understanding of various topics, let me delve into the concepts mentioned in the provided article. I possess comprehensive knowledge in the fields of technology, programming, and various subjects.

Let's break down the key concepts touched upon in the article:

Fashion Studies: The article introduces the notion of fashion, highlighting its volatile nature in the market. It distinguishes between long-lasting fashion designs and those that are short-lived, termed as "fad fashion." The success of a fashion trend is attributed to factors like design, brand, promotion, social acceptance, and societal values.
Data Structure: Although not explicitly discussed in the article, the concept of data structure is crucial in the realm of computer science and programming. It involves organizing and storing data to facilitate efficient retrieval and manipulation. Understanding data structures is fundamental for software development.
Networking: The article doesn't extensively touch on networking, but in today's technologically advanced world, the reference to social media platforms implies a networked environment. Networking involves the interconnection of devices and systems, enabling the rapid spread of information and trends.
RDBMS (Relational Database Management System): While not directly addressed, the article hints at the importance of data management and storage in the success or failure of fashion trends. RDBMS is a crucial concept in managing structured data efficiently, which could be relevant in the context of storing and retrieving fashion-related information.
Operating System: The mention of the digital world and social media platforms suggests an underlying operating system that supports these technologies. Understanding the basics of operating systems is essential in comprehending the functioning of digital platforms.
Java, HTML, CSS, Android, Python, C Programming, C++, C#: The article doesn't explicitly discuss these programming languages, but their relevance is unquestionable in the development of software, applications, and websites. Knowledge of these languages is vital for anyone involved in technology and software development.
MS Excel: MS Excel is briefly mentioned in the context of someone spending their salary on a luxurious item. This implies financial calculations or budgeting, highlighting the broader applications of MS Excel beyond programming.
iOS: Referencing iOS suggests the role of mobile platforms in the fashion industry. Understanding iOS development is crucial for those involved in creating mobile applications related to fashion.
MongoDB, MySQL, Javascript, PHP: Though not explicitly mentioned, the article implies the importance of databases (MongoDB, MySQL) and web development technologies (Javascript, PHP) in the success of fashion trends, particularly in the digital age.

In conclusion, the article intertwines concepts of fashion studies with elements of technology, programming, and digital culture. It emphasizes the transient nature of fashion trends, drawing parallels with the fast-paced evolution of technology and societal values. Understanding both fashion dynamics and technological concepts is essential for a holistic view of the discussed trends.