FASHION after WORLD WAR II (2024)

In 1945, World War II was officially ended, and the sovereignty of France was returned. End of World War II did not immediately change the fashion industry.Clothing rations and fabric restrictions endured some time after as the economy changed slowly from a war economy toward peace.

Fashion houses were reopened, new designs developed. Slowly the fashion industry started to flourish after World War II. Fragile feminity was seen in the form of soft shoulders, stiletto heels, wrist length gloves and full billowing skirts. Even working women’s outfits hinted at fragility, with pencil-slim skirts, little hats withh veil and feathers. Hemlines went up!

The saving of fashion in France was aided by Christian Dior who opened a couture house in 1946 with a clothing line utilizing cotton. His first line in 1947 encouraged women to be luxurious.

Christian Dior, who served as a French officer for one year, decided that French women needed, a new look.

The New Look consisted of everything the war did not allow,feminine & beauty. It encouraged small waists, excessive fabric, and luxury.

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The women of France, who spend years surviving under Nazi rule and the effects of the WORLD WAR wanted to feel beautiful again, hence the revitalization of the fashion industry. Fashion was a way for women to self-express themselves once again.

A new world consciousness emerged as Americans became aware of other places. Tropical prints became popular and featured exotic florals such as palm fronds and hibiscus blooms.

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The colors and styles of Mexico and Latin America brought new colors like terra-cotta and turquoise to women who craved brightness and fun.

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FASHION after WORLD WAR II (5)

1-ARTIST INSPIRED CLOTHING

Peasant blouses and skirts offered a soft, cool femininity for warm weather inspired by the popular Mexican artist Frida Kahlo.

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2-RETURN OF NYLON STOCKINGS TO THE HIGH STREET!

When rations were eased after the war, it led to queues that ran out the doors and down the block — leading to “nylon riots” in some places. Some 40,000 women lined up outside a store in Pittsburgh that had 13,000 stockings, while a shop in San Francisco had to stop selling stockings after it was mobbed by 10,000 people. Demand stayed very high throughout the 1940's that DuPont demanded payment in advance for all purchases, even from the most reputable accounts.

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FASHION after WORLD WAR II (8)

Due to the baby boom, there was a high demand for clothing for children. Children’s clothing began to be made to a higher quality, and some even adopted trends popular with teenagers; many boys started wearing jeans to Elementary school. Many girls’ and young women’s dresses were styled after those of the older women.

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4- ZOOT SUIT

During and after the war, oversized zoot suits were worn by rebellious teenagers, hep cats, and gang members, especially African-Americans, Italian-Americans.

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5- MENSWEAR

As wartime restrictions on fabric eased, trousers became fuller, and were usually styled with cuffs,& men’s suits were broad-shouldered and often double-breasted.

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6- HAIRSTYLES AFTER WORLD WAR 2

MEN

Men’s hair fashion favoured the wet look.

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BOYS

Young men often grew their hair out.

WOMEN

Women hair was short and curled with the New Look, and hats were essential.

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FASHION after WORLD WAR II (14)

GIRLS

They adopted the ponytail.

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Because jewellery was also on the ration, innovative ways were found to create bespoke items.

This plastic bracelet was reputedly made from the windscreen of a crashed German aircraft.

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In conclusion, the sweeping political and social changes had a direct relation to the fashions that people wore. From women wearing The New Look dresses of 1947 to the gray-flannel-suited businessmen of the early 1950's to the dangerous-looking greasers of the late 1950's, the way people dressed reflected their attitudes about the changing social and political climate of the period.

SMRUTI GUPTA, FBM 2018–19 STUDENT AT ISDI.

BLOG FOR THE CULTURAL HISTORY OF FASHION BUSINESS.

SUBJECT TEACHER- BELINDA BAWA.

FASHION after WORLD WAR II (2024)

FAQs

How did fashion change after World War II? ›

Padded-Shoulders and Boxy Lines to Tucked Blouses and Slimming Designs. The end of the Second World War saw the rapid fade of a few fashion trends that were dominant during and prior to the war. Padded shoulders and tubular, boxy lines were swiftly replaced by a new wave of fashion 'must-haves'.

What did people wear after ww2? ›

Immediately after the war, men's suits were broad-shouldered and often double-breasted. As wartime restrictions on fabric eased, trousers became fuller, and were usually styled with cuffs (turn-ups).

How did the Second World War bring the changes in clothing? ›

World War II brought lasting changes to fashion. Women's skirts became shorter, the bikini was introduced, and it became more common and acceptable for women to wear slacks. For men, formality and variety also changed.

How did the war influence the fashion industry? ›

War time efforts required manufacturers to be more efficient in the cuts of clothing and type of fabric. Women dress styles were simplified to save on quantities of textiles and certain types of fabrics. Wool became a precious commodiity saved for soldiers uniforms and for knitting socks and sweaters to send abroad.

What was the new look after ww2? ›

Christian Dior's reputation as one of the most important couturiers of the twentieth century was launched in 1947 with his very first collection, in which he introduced the "New Look." Featuring rounded shoulders, a cinched waist, a very full skirt, the "New Look" celebrated ultra-femininity and opulence in women's ...

How did WWII affect design? ›

New materials and technologies, many of which had been developed during wartime, helped to free design from tradition, allowing for increasingly abstract and sculptural aesthetics as well as lower prices for mass-produced objects. The most marked changes occurred in America, Italy, Scandinavia, and Japan.

What did it look like after WW2? ›

Overview of the Post-War Era

Nearly a third of Americans lived in poverty. A third of the country's homes had no running water, two-fifths lacked flushing toilets, and three-fifths lacked central heating. More than half of the nation's farm dwellings had no electricity.

Why did WWII soldiers wear leggings? ›

Gaiters: Also called leggings, gaiters served to keep dirt out of the shoes and to protect the legs in rough terrain. They were worn over trouser legs and stopped just below the knee. Gaiters were black wool or painted black canvas with a button closure on the outer side and a strap under the boot.

What things changed after WW2? ›

The aftermath of World War II was also defined by the rising threat of nuclear warfare, the creation and implementation of the United Nations as an intergovernmental organization, and the decolonization of Asia, Oceania, South America and Africa by European and East Asian powers, most notably by the United Kingdom, ...

Did they reuse clothes in ww2? ›

During the Second World War rationing of clothing was introduced to ensure equal availability for all to scarce resources. Everyone was urged to take care of their clothes and to reuse materials whenever possible. A great deal of ingenuity was required to make the most of materials not usually used for clothing.

What did World War 2 uniforms look like? ›

While enlisted men were issued a plain olive drab uniform, officers had a choice of color combination. Since most opted for “pink” (officially Olive Drab shade #54) pants and shirt and “chocolate” (Olive Drab shade #51) coat and tie for added contrast, the uniform quickly gained the nickname “Pinks-and-Greens.”

What item of clothing gained popularity after being worn by pilots in the Second World War? ›

A flight jacket is a casual jacket that was originally created for pilots and eventually became part of popular culture and apparel. It has evolved into various styles and silhouettes, including the letterman jacket and the fashionable bomber jacket that is known today.

How did World War I affect fashion? ›

Women adopted shorter skirts and a looser, less confining silhouette. Gone were the cumbersome petticoats and rigid whalebone corsets and in their place were slim, clean lines and serviceable suits.

What did children wear during WWII? ›

In the early 1940s, boys wore matching suit trousers and jackets of wool or cotton twill. Cuffs, pleats and extra pockets were eliminated in an effort to save fabric during World War II. Girl's of the 1940s wore dresses like their mothers. Very young girls wore jumpers with a blouse underneath.

How much clothes did the average woman own in 1950? ›

On average, women probably had maybe 5 every day dresses and maybe 3 “church” dresses and one or two pairs of dress shoes. They probably owned a couple of pairs of casual shoes and only a few tops and pants and a couple of purses.

How did things change after ww2? ›

Following World War II, the United States began an economic boom that brought unparalleled prosperity to a majority of its citizens and raised Americans expectations, breeding a belief that most economic and social problems could be solved.

How did culture change after ww2? ›

Post-war American life saw drastic changes. The baby boom had a profound effect on women, who were urged to leave the workforce. The cultural assumption was that the war was over, the men had returned, and the women belonged at home with the children. Not all women agreed with this concept.

What caused the change in fashion in the 1940s? ›

Overview of 1940s fashion

In 1942, the American War Protection Board issued Regulation L-85 which restricted the materials and methods manufacturers could use to make clothing to control resources needed for the war. Once the war ended, many of the Paris fashion houses reopened and brought a wave of new styles.

How did World War 2 affect women's rights? ›

World War II provided unprecedented opportunities for American women to enter into jobs that had never before been open to women, particularly in the defense industry. Women faced challenges in overcoming cultural stereotypes against working women, as well as finding adequate childcare during working hours.

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