Fashion brands are embracing robotics, from the runway to the point of sale (2024)

During NYFW last week, Rag & Bone returned to the runway after a three-year break and, true to form, brought a technology twist to its show. The brand partnered with Microsoft to bring a giant robotic arm to its runway show, which captured 360-degree angles of the models and performers, and presented it to the audience in real-time on screens in the amphitheater.

It used cutting-edge technology, but its incorporation served more as a marketing tactic for Rag & Bone — and it’s a strategy the brand has come to rely on. To debut the brand’s Fall 2019 collection, Rag & Bone opted out of a runway show and instead hosted a dinner experience called “A Last Supper,” where it used AI to capture guests in attendance on video.

Though these stunts work to grab attention, where robotics is making an impact in fashion is behind the scenes. For example, many brands are currently using robotics to cut down fulfillment times in warehouses and speed up manufacturing, using robots to cut and sew fabrics at a faster-than-ever pace.

“Rag & Bone’s robotic arm was a real extension of what they’ve been doing with their larger marketing strategy — using flashy tech like AI to create branded experiences. Of course, I would consider it a bit of a stunt, but stunts are at the core of what fashion week is, so it makes sense here,” said Darin Archer, chief strategy officer of e-commerce software company Elastic Path. “The key moving forward is to figure out how brands can implement new technologies, not just for flashy experiences, but also to improve the experience wherever customers engage with the brand.”

Emily Wengert, group vp of user experience at advertising agency Huge worked with beauty brand SK-II this past summer to bring robots into the brand’s pop-up shop in Tokyo. The idea was that customers would walk into the store and tell the robot about some of their skin concerns, and the robot would then go through the space and pick out the best products for that person. In her experience, store associates were very much still part of the equation when robots were involved, although it was part of a temporary pop-up stunt, not apermanentlocation.

“We still had a lot of staff in the store, it just allowed us to create safe spaces for customers. The goals of the staff became a little less mundane. So instead of telling a human all your skin worries, which can be intimidating, we created a safe space for that. After people went through this process, it was interesting. They started to desire contact with a salesperson every time,” said Wengert.

Implementing robotics in warehouses is one key area that fashion brands can take a page out of the Amazon and Walmart’ playbook. Those brands have been using robots to speed up delivery and deal with massive amounts of returns for some time now, and fashion brands shouldn’t hesitate to follow suit, said Karen Leavitt, chief marketing officer at Locus Robotics, which provides retailers with robots as a service (or RAS).

“All fashion brands, unless they are true couture, have to have a means of delivering their goods to the consumer and store their merchandise in fairly large warehouses,” said Leavitt. Locus Robotics’ mobile robots travel through warehouses and are programmed to gather products — whether those are going directly to the consumer, one of the brand’s retail stores or to a wholesale distributor. Their purpose is to speed up fulfillment so brands can keep up with the pace of consumer demands, mainly next-day delivery.

Leavitt could not disclose specific brands that Locus Robotics works with, but noted a major beauty player as well as a big-name activewear company are using the robots, among many others. The company recently signed on a major global luxury brand, and works across footwear, apparel and activewear.

“It’s not a matter of replacing humans it’s relieving the need for as many humans. It’s a great symbiosis between humans and robot,” said Leavitt.For every human employee inside the warehouses, retail clients have about three robots. Each robot lists at $950 per month. If there are 20 people picking merchandise inside the warehouse, clients typically rent 60 robots.

With any new technology, there’s always concern around glitches and getting employees comfortable making use of its capabilities. Asos, for example, recently took a major hit, worth $25 million, due to glitches in its new Atlanta-based warehouse with automation. While the technology was able to retrieve the right products for orders, it wasn’t putting away returned items quickly enough.

Fashion brands are embracing robotics, from the runway to the point of sale (2024)

FAQs

How are robots used in the fashion industry? ›

Many robotics companies offer automated sewing robots that can be programmed for various tasks, making it easy for people to create custom designs. Robotic sewing machines can also sew fabrics with heat or water to create different types of clothing, including shirts, pants, jackets, dresses, and more.

Which industries are most likely to embrace robotics why? ›

5 Industries Utilizing Robotics
  1. Health Care. Advances in robotics have the potential to change a wide variety of health care practices, such as surgery, rehabilitation, therapy, patient companionship, and everyday activities. ...
  2. Agriculture. ...
  3. Food Preparation. ...
  4. Manufacturing. ...
  5. Military.

How is AI being used in the fashion industry? ›

Generative AI has the potential to affect the entire fashion ecosystem. Fashion companies can use the technology to help create better-selling designs, reduce marketing costs, hyperpersonalize customer communications, and speed up processes.

Does Zara use robots? ›

Like its competitor, the Spanish fashion outfitter Zara has turned to artificial intelligence to further its goals. The company uses it in a number of ways, including employing AI robots to fetch requested orders for customers using its Buy Online, Pick-Up in Store (BOPIS) or Click and Collect options.

What is robotics and uses of robots in apparel industry? ›

These SewBots are built using the advanced industrial 4.0 revolution technology such as computer vision or advanced robotics, which can analyze and manipulate the fabric like human. SewBots can perform multiple garments manufacturing tasks such as, Fabric Cutting, sewing, Awaking, labelling, Inspection etc.

What are five 5 uses of robots in industry and society? ›

Five little known uses for robots: (1) explosives handling by explosives manufacturers and also by armed forces that must dispose or handle them; (2) using lasers on robotic arms to strip paint from air force plans; (3) having a robot scale the heights of a dam or nuclear chimney to inspect and analyze the concrete; (4 ...

What are 3 advantages of robots in industry? ›

Advantages of industrial robots
  • Better quality and consistency. ...
  • Maximum productivity and throughput. ...
  • Greater safety. ...
  • Reduced direct labor costs. ...
  • Keeping manufacturing in the U.S.
Sep 7, 2021

What is the market trend for robotics? ›

Revenue in the Robotics market is projected to reach US$34.94bn in 2023. The market's largest segment is Service robotics with a projected market volume of US$26.09bn in 2023.

What are the benefits of embracing robotics in workplaces? ›

Industrial robots have helped to boost productivity, safety, and time savings. Robots are able to produce incredibly accurate, consistent, and high quality work without needing breaks or holidays off. Industrial robots also help to remove workers from the hazardous environments and back breaking labor.

What fashion brands are using AI technology? ›

From business operations to e-commerce and marketing, every area in a fashion business can benefit from AI. This is evidenced by popular fashion brands like Zara, H&M, Dior, Macy's, and Nike, who all use AI in their business models.

How AI is making the fashion industry more sustainable? ›

AI is also transforming the garment manufacturing process in the fashion industry. Algorithms can optimise production lines, reducing waste and increasing efficiency. AI can also predict demand for specific products and adjust production schedules accordingly, minimising over and under-production.

How artificial intelligence can help fashion brands be more sustainable? ›

By using machine learning algorithms and big data analysis, AI can help designers come up with new ideas and styles that resonate with their target audience. It can help manufacturers optimize their production processes and reduce waste by producing only what is needed.

Does Nike use robots? ›

How does Nike's robot-powered system extend the life of footwear? B.I.L.L. uses advanced robotics, old-school hand craft, water-based cleaning products and recycled polyester patches to extending the life of Air Force 1s, Air Jordan 1s, Space Hippie 01s, and Nike Dunks.

How does H&M use artificial intelligence? ›

Real-life H&M Group examples of AI-driven retail

With the help of algorithms, they analyse store receipts and returns to evaluate purchases in each store. This way, the fashion brand knows which items to promote and stock more of in certain locations.

Who did Amazon buy their robots from? ›

Cloostermans will become part of Amazon Robotics, Amazon's division focused on automating aspects of its warehouse operations. The unit was formed after Amazon acquired Kiva Systems, a manufacturer of warehouse robots, for $775 million a decade ago. Amazon continues to launch new machines in warehouses.

What is an example of robotics in industry? ›

Some industrial robot applications include Loading and Unloading, Arc Welding, Spot Welding, Painting Investment Casting, etc. Industrial robots are similar to humans in having multiple joints, articulations, and manipulators that can be programmed to perform a specific task efficiently and quickly.

What are three uses of robotics? ›

Robots are widely used in manufacturing, assembly, packing and packaging, mining, transport, earth and space exploration, surgery, weaponry, laboratory research, safety, and the mass production of consumer and industrial goods.

What robots need from clothing? ›

Clothes can help a robot physically adapt, for example, when it needs to fit through a narrow or brambly passageway. They can also help the robot adapt their forms for social interaction.

What are the most commonly used robots in industry? ›

Cartesian Robots

These work on three linear axes using the Cartesian Coordinate system (X, Y and Z), meaning they use three sliding joints to move up and down, in and out and side to side. The cartesian robot is the most commonly used industrial robot, typically for CNC machines or 3D printing.

What are 3 ways robots can help society? ›

Robots eliminate dangerous jobs for humans because they are capable of working in hazardous environments. They can handle lifting heavy loads, toxic substances and repetitive tasks. This has helped companies to prevent many accidents, also saving time and money.

What are the negative effects of robots in business and industries? ›

Disadvantages Of Robots In The Workplace. Increased unemployment. Where robots are increasing the efficiency in many businesses, they are also increasing the unemployment rate. Because of robots, human labour is no longer required in many factories and manufacturing plants.

What are the potential benefits of robotics? ›

What are the advantages?
  • In many situations robots can increase productivity, efficiency, quality and consistency of products: ...
  • Robots can work in environments which are unsafe for humans – in the nuclear or chemical industries for example.

What are the positive effects of robots? ›

7 Advantages of Robots in the Workplace
  • Safety. Safety is the most obvious advantage of utilizing robotics. ...
  • Speed. Robots don't get distracted or need to take breaks. ...
  • Consistency. Robots never need to divide their attention between a multitude of things. ...
  • Perfection. ...
  • Happier Employees. ...
  • Job Creation. ...
  • Productivity.
Aug 7, 2018

What is the fastest growing robotics market? ›

The cobots segment is the fastest-growing segment of the robotics technology market in 2021. Collaborative robots, or cobots, are designed to assist humans in doing certain activities that are both sophisticated and precise.

What is the future of robotic industry? ›

Robots will increase economic growth and productivity and create new career opportunities for many people worldwide. However, there are still warnings out there about massive job losses, forecasting losses of 20 million manufacturing jobs by 2030, or how 30% of all jobs could be automated by 2030.

What is the future of robotics in business? ›

The future of robotics in businesses will have an impact on both the economy and the workforce. The world's largest corporations are investing heavily in robotics and artificial intelligence (AI) as a way to reduce costs, increase productivity and improve quality.

How does robotics help a business? ›

Improve Business Flexibility

Such agility includes a keen understanding of market forces, teams that are amenable to change, and the right technology. By taking over a wide range of tasks, robots are one of those technologies that can improve business flexibility in many industries.

What is the advantage of adapting robotics technology in industry? ›

Pro: Improved Quality

Accuracy and repeatability are integral to quality, and industrial robots are designed to deliver both. With the high degree of accuracy that robots deliver in assembly and manufacturing, there are fewer mistakes and fewer wasted products.

What is the impact of robots in the workplace? ›

Automation, jobs, and wages

On one hand, automation often creates as many jobs as it destroys over time. Workers who can work with machines are more productive than those without them; this reduces both the costs and prices of goods and services, and makes consumers feel richer.

What technologies are changing the fashion industry? ›

Artificial intelligence. In recent years, brands have used AI to improve the shopping experience of their customers, analyze data, increase sales, forecast trends, and provide inventory-related guidance. Chatbots and touchscreens are being used in stores to improve customer experience and customized product suggestions ...

How does Gucci use AI? ›

Gucci: In 2019, Kering, the international luxury conglomerate, announced they would be using AI to reduce waste and improve sales at Gucci. A mobile application will offer sales assistants real-time information such as colours and sizes.

What technologies has fast fashion company adopted and why? ›

Artificial Intelligence, such as chatbots, touchscreens, and customizable designs by the consumer, enhance the customers shopping experience while accurately predicting trends, analyzing massive amounts of data, and therefore boosting sales.

How AI can power the future of fashion? ›

Customization: AI will be used more extensively to create customized fashion items tailored to individual customers' preferences. This will allow fashion companies to create unique and personalized customer items. Sustainability: AI will be used to make fashion more sustainable.

How does AI predict fashion trends? ›

These photos communicate much more than just what an individual is wearing. Factors like the weather, subcultures, activities, etc. can all be deciphered through photos shared online. Using AI algorithms to analyze these photos can be a powerful tool to predict upcoming trends.

How are fashion companies trying to be more sustainable? ›

Recycled and upcycled materials — such as fabrics made from second-hand clothing. Bio-based materials — such as cotton grown without pesticides or chemicals. Conventional materials that are naturally biodegradable — such as wool or silk.

Is AI the future of sustainable fashion? ›

By optimizing supply chains, identifying sustainable materials and production methods, streamlining the design process, improving manufacturing efficiency, and promoting eco-friendly products to consumers, AI can play a significant role in driving the shift towards sustainable fashion.

How will artificial intelligence AI reshape global branding strategy? ›

AI technology enables marketers to separate their customers into distinct personas and understand exactly what motivates them. With this information in mind, marketers are able to focus on the specific needs of their audience and creating a long-lasting relationship with the brand.

What is the importance of artificial intelligence application in fashion trend forecasting? ›

Similar to data analytics, artificial intelligence (AI) is now transforming trend forecasting. AI uses algorithms to predict and forecast trends based on data such as consumer behavior, runway looks, and common themes (i.e. color, texture, and material); however, AI allows models to run quicker.

What is Nike doing to stop bots? ›

The Swoosh, however, has come out to clear the air, expressing that SNKRS launches are protected from these bots in many ways. Changed not long back, the Nike Terms of Service strictly prohibits the use of bots, and the brand reserves the right to flag and block any accounts that exhibit suspicious behavior.

What is the robotic process automation in Nike? ›

Nike uses Grabit's Stackit material handing robot system to produce up to 600 pairs of shoes in an eight-hour shift. Stackit is used by Nike to assemble the layers of material that comprise the shoe's upper (the top portion of the shoe that covers the foot) 20 times faster than a human.

Does Adidas use robots? ›

The brand's new Strung technology uses a robot to place thousands of individual threads across a sneaker's upper. For the past three years, the world of running has been obsessed with one technology: carbon-fiber plates.

What kind of technology does Zara use? ›

Radiofrequency identification technology (RFID), which has been applied in Zara during the past years to stock management, has increased its implementation in more of the brand's stores and markets. Self-checkouts and interactive fitting rooms have also been introduced and developed during this period.

What technology does Zara use? ›

When in-store, customers can use the app to locate products viewed online using wayfinding functionality, guiding them to its specific location. Once the item has been found, app users can reserve fitting rooms and fast track any fitting room lines with a QR code.

How is artificial intelligence transforming the fashion industry? ›

One of the biggest impacts of AI in fashion is in the area of supply chain management. With AI models capable of being trained by historical inventory levels and sales performance to predict future sales, businesses can make more informed decisions about what to stock and when.

Who does Tesla buy robots from? ›

The Result - 'Production Hell'

With the vision of creating an alien spaceship firmly set, Tesla set about automating everything in sight. They purchased over 1,000 robots including 6-axis arms from Kuka and Fanuc and automated vehicles from Omron.

Will robots replace humans at Amazon? ›

While companies like Amazon may use more robots to automate specific tasks in the future, it is unlikely that robots will completely replace human workers. Amazon currently uses a combination of human and robotic workers in its warehouses and distribution centers.

How much does an Amazon robot cost? ›

Amazon's $999 dog-like robot is getting smarter.

Can clothes be made by robots? ›

The startup, Sewbo Inc., hardens, or stiffens, fabric with chemicals. The hardened fabric is then similar to other material robots can handle, like metal for example. Once the robots finish sewing the piece, the clothing is washed to remove the chemical.

How are robots used in shopping? ›

Robots like the Effective Retail Intelligent Scanner or ERIS are necessary to scan all the products within stores and warehouses quickly and accurately. Physically attempting to take stock, check price tags for errors, and look for misplaced items, it could take days or even weeks to complete the task.

How is VR used in fashion industry? ›

VRF technology lets customers try garments, shoes, etc., on a 3D avatar without wearing the product. This way augmented reality for clothing creates a personalized and engaging experience that benefits both customers and the brand.

Will robots replace humans in manufacturing? ›

We estimate up to 20 million manufacturing jobs are set to be lost to robots by 2030. Robots are being developed to receive and make automated phone calls which is routine, repetitive, and predictable work.

Why can't robots fold clothes? ›

The answer is: folding laundry is hard for a robot! To complete the task, a robot has to understand the shape, size, and orientation of the item it's folding. The moment the robot picks up the item, it deforms. Plus, there is a variety of dynamic and complex shapes or shadows involved.

Why can't robots replace humans in manufacturing? ›

Regardless of how well AI machines are programmed to respond to humans, it is unlikely that humans will ever develop such a strong emotional connection with these machines. Hence, AI cannot replace humans, especially as connecting with others is vital for business growth.

What are the benefits of robotics in retail? ›

Top 5 Benefits of Robotic Process Automation in Retail
  • Why is RPA Imperative for Retailers?
  • Benefits of Robotic Process Automation in Retail.
  • Efficient Inventory Management.
  • Streamlined Logistics and Supply Chain Management.
  • Improved Customer Support.
  • Increases Workforce Productivity.

What are the advantages of robots in retail? ›

Getting the attention of the customer. More efficient use of storage space. Keeping track of inventory and analyzing customer behavior. Getting products for customers if all humans are busy.

How can robots help retail? ›

Retail robots enable top retailers to stay ahead in the market. Stock-taking robots ensure daily and exhaustive control of the stocks as never before, whereas interactive humanoid service robots deliver a unique customer experience.

What are the benefits of virtual clothing? ›

Virtual design helps to create clothing pieces, allowing a better view of the fit and the cut of the garments – and in Fashion Studio, a unique Audaces solution, you make all this without having to make real patterns. Virtual fashion design optimizes the whole creative process, making your work perform much better.

What is Metaverse fashion? ›

The Metaverse Fashion Industry presents new opportunities for fashion brands to engage with customers, create immersive experiences, and generate new revenue streams.

What is an example of virtual reality in fashion? ›

Virtual fitting rooms

VRF technology lets customers try garments, shoes, etc., on a 3D avatar without wearing the product. This way augmented reality for clothing creates a personalized and engaging experience that benefits both customers and the brand.

What benefits do robots bring to us? ›

Robots save workers from performing dangerous tasks. They can work in hazardous conditions, such as poor lighting, toxic chemicals, or tight spaces. They are capable of lifting heavy loads without injury or tiring. Robots increase worker safety by preventing accidents since humans are not performing risky jobs.

What technologies have been used in smart clothes? ›

Smart clothing is designed with embedded technology such as biofeedback sensors, remote controls, GPS, and haptic feedback. By embedding tech within the fabric you wear, smart clothing can collect and display data about your physical activity and body metrics.

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