Ayubowan Moratuwa !
Fashion Bug, one of Sri Lanka’s leading fashion retailers with over 16 outlets island-wide, rebranded and relaunched their Katubedda outlet, on 26th November 2022 amidst customers and well wishers.
Fashion Bug Katubedda, that has been a landmark in Moratuwa for more than 15 years is now rebranded ‘Fashion Bug Moratuwa’ with a refreshed new look, bringing a bigger and better shopping experience to the discerning customers who live in and around Moratuwa.
The intimate breakfast event was graced by some of the brand’s most loyal customers, partners, brand ambassadors, Chief Guest- Mr. Imtiaz Buhardeen, Chairman- Almas Holdings as well as artists Dinakshi Priysad and Saranaga Disasekara. The celebrations commenced with the distinguished guests cutting the ribbon to open the outlet and lighting the oil lamp, followed by a brief preview of Fashion Bug’s latest men’s and women’s lineups, designed especially for the Christmas Season.
Fashion Bug- Moratuwa has been through a complete revamp since August 2022; the store that previously encompassed close to 10,000 square feet now boasts of 15,000 square feet of retail space where Fashion Bug offers a wide range of styles for women, men as well as children across all ages. Home & Living area of the store has been allocated an extensive space with a range of kitchenware, serveware, home décor, bed and bath items that are ideal for everyday use as well as gifting. The ‘Back-to- School’ section also has been given an extended space to stock a wide variety of school bags, bottles, art supplies, stationery and a brand new nook for fiction and nonfiction books for kids of all ages. These new additions truly make Fashion Bug Moratuwa a ‘one -stop- fashion and lifestyle destination’ for the people of Moratuwa and its suburbs.
‘Fashion Bug- Katubedda’ is one of our very first stores and we are very much a part of this community. Some of our most loyal customers hail from the Moratuwa area, through this branch. This is why we felt that it was important for us to broad-base ourselves as Fashion Bug- Moratuwa’, commented Shabier Subian- CEO of Fashion Bug Private Limited.
‘Project Fashion Bug – Moratuwa is not just another store revamp for us. It’s not just a facelift. We have completely overhauled the interior of the store, giving it a more contemporary, modern vibe. The layout has been changed to present the ranges to the customer with more clarity, making the shopping experience as seamless as possible’, said Mr. Dinesh Ekanayake- DGM- Fashion Bug Private Limited.
‘Fashion Bug is a household brand that needs no introduction. There’s so much trust that comes with a brand that’s been around for so long. As important as legacy is for a brand, it is also vital that we evolve to be more relatable to the younger consumer. We are introducing more and more stylish ranges along with our staples, we are embracing trends, and we are striving to be more and more fashion-forward. Our store re vamps too, are a big part of this change’ said Nadisha Wickramathilake- Head of Marketing.
Fashion Bug was founded in 1994 in Bandarawela with a 7 member team, the first shop being a mere 500 square feet in Bandarawela town. The brainchild of founders Mr. Rizal and Ashan Subian, today it has evolved into a household brand that boasts of 16 outlets island-wide. Fashion Bug currently numbers over 1000 Sri Lankan men and women amongst its staff, who hail from diverse backgrounds and ethnicities. Fashion Bug prides itself in being a truly Sri Lankan Fashion retailer that houses home-grown brands that are designed independently by Fashion Bug and manufactured here in Sri Lankan via small and medium scale factories.
Image caption :Dinakshi Priyasad, Nadisha Wickramathilake – Head of Marketing and the Marketing team of Fashion Bug
As someone deeply entrenched in the realm of fashion retail and brand evolution, it's evident that the rebranding and relaunch of Fashion Bug's Katubedda outlet in Moratuwa marks a significant milestone for the company. My expertise in the industry allows me to dissect the provided information and offer insights into the key concepts involved.
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Rebranding and Relaunching:
- Rebranding is a strategic move to redefine the brand image, and in this case, Fashion Bug Katubedda has transformed into 'Fashion Bug Moratuwa.'
- The relaunch signifies a fresh start and a renewed commitment to serving the local community.
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Event Highlights:
- The event took place on November 26, 2022, and was attended by loyal customers, partners, brand ambassadors, and notable personalities like Mr. Imtiaz Buhardeen, Chairman of Almas Holdings, as the Chief Guest.
- The celebration included a ribbon-cutting ceremony, lighting of the oil lamp, and a preview of Fashion Bug’s latest lineups for the Christmas Season.
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Store Transformation:
- Fashion Bug Moratuwa underwent a comprehensive revamp since August 2022, increasing its retail space from 10,000 to 15,000 square feet.
- The store now offers an extended range of styles for women, men, and children, along with a dedicated Home & Living area featuring kitchenware, serveware, home décor, and bed and bath items.
- The 'Back-to-School' section has been expanded to include school bags, bottles, art supplies, stationery, and a new nook for fiction and nonfiction books.
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Brand Evolution and Strategy:
- The statements from Shabier Subian, CEO of Fashion Bug Private Limited, and Mr. Dinesh Ekanayake, DGM of Fashion Bug Private Limited, highlight that the project is not just a facelift but a complete overhaul.
- The aim is to present a more contemporary, modern vibe to customers, enhancing the shopping experience.
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Brand Background:
- Fashion Bug, founded in 1994 in Bandarawela, has grown from a small shop to a household brand with 16 outlets across Sri Lanka.
- The founders, Mr. Rizal and Ashan Subian, started with a 7-member team and a 500 square feet shop, showcasing the brand's remarkable journey.
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Commitment to Local Manufacturing:
- Fashion Bug prides itself on being a Sri Lankan fashion retailer, with home-grown brands designed independently and manufactured in Sri Lanka through small and medium-scale factories.
- The brand currently employs over 1000 Sri Lankan men and women from diverse backgrounds.
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Brand Image and Trust:
- Nadisha Wickramathilake, Head of Marketing, emphasizes the importance of trust and legacy associated with the brand.
- The brand is evolving to be more relatable to the younger consumer by introducing stylish ranges, embracing trends, and staying fashion-forward.
In summary, the rebranding and relaunch of Fashion Bug Moratuwa showcase a strategic effort to not only revitalize the store but also to adapt to the evolving preferences of the market, making it a comprehensive fashion and lifestyle destination for the people of Moratuwa and its suburbs.
