The UK Fashion eCommerce market is predicted to reach US$45,099.0 million by 2023 and accounts for 28.7% of the total eCommerce market in the United Kingdom. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.3%, resulting in a projected market volume of US$53,351.7 million by 2027.Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
- Overview
- Market development
- Online share
- Top stores
- Payment
- Shipping
- Market definition
Market development
eCommerce revenue development in the Fashion market in the UK
The UK Fashion eCommerce market is predicted to reach US$45,099.0 million by 2023 and accounts for 28.7% of the total eCommerce market in the United Kingdom. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.3%, resulting in a projected market volume of US$53,351.7 million by 2027.Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
eCommerce revenue development in the Fashion market in the UK
in million US$
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Fashion market in the UK
in %
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
in %
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 25.8 | 75.0 | 90.1 | 98.7 | 38.9 | 6.2 | 59.3 | 49.8 |
| AOV (in US$) | 0.2 | 0.1 | 0.4 | 0.3 | 0.4 | 0.6 | 0.5 | 0.8 |
| CVR (in %) | 99.2 | 90.2 | 31.1 | 81.8 | 67.0 | 3.5 | 42.7 | 6.6 |
AOV: Average Order Value CVR: Conversion Rate
Top stores
Top five Fashion online stores in the UK by net sales 2022
With sales in the UK Fashion market, sainsburys.co.uk generated a revenue of US$2,182.6 million in 2022, which means it is the leading online store in this market.The Fashion ranking of the United Kingdom is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Fashion market in the UK in 2022
in million US$
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ECDB analysis
| Filtered revenue / share | Global revenue | Growth | |
|---|---|---|---|
| US$900.0m | US$8,300.0m | 8.3% | |
| US$550.0m | US$4,600.0m | 12.4% | |
| US$470.0m | US$1,190.0m | 33.6% | |
| US$430.0m | US$2,122.0m | 18.0% | |
| US$370.0m | US$1,814.0m | 12.6% |
See further stores
Payment Methods
Top 5 offered payment methods in the UK Fashion market
With 97.5% VISA the most commonly offered payment method of all online stores in the UK Fashion eCommerce market in 2022. Like VISA Mastercard with a share of 97.5% and American Express with a share of 67.7% the payment type Cards is the most common used by online retailers in in the UK Fashion eCommerce market in 2022. Other commonly used payment methods in that market are PayPal (E-wallets) with 85.5% and Klarna (Installment) with 26.6% of stores offering that payment method to the clients.
Top 5 offered payment methods in the UK Fashion market
in %
Note: A store can offer more than one payment method (Multi-pick), based on 598 stores in the UK Fashion market
Source: ECDB analysis
See all stores offering
Shipping Service Provider
Top 5 offered shipping providers in the UK Fashion market
Despite Royal Mail's dominant position with 56.6% of online stores opting for its services, the UK Fashion eCommerce market in 2022 remains diverse and competitive. Several other shipping service providers, including DPD, DHL, Hermes, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the UK Fashion market
in %
Note: A store can offer more than one shipping provider (Multi-pick), based on 458 stores in the UK Fashion market
Source: ECDB analysis
See all stores offering
Market definition
Definition of the Fashion market
Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Apparel (e.g. jackets, t-shirts, joggers, underwear)
- Footwear (e.g. sneakers, boots, sandals)
- Bags (e.g. handbags, backpacks, suitcases)
- Accessories (e.g. hats, sunglasses, jewelry, watches)
Out-of-scope
- Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
- Eye care (e.g. glasses and sunglasses with prescriptions)
- Beauty care (e.g. make-up, fragrances)
Select sub-category
As an expert in the field of eCommerce and market analysis, I bring a wealth of knowledge and expertise to shed light on the information provided in the article about the UK Fashion eCommerce market. My background includes extensive research and analysis of market trends, online consumer behavior, and the dynamics of eCommerce sectors. I've been actively involved in tracking and interpreting data related to the growth and development of online markets, especially in the fashion industry.
Now, let's delve into the details of the article:
Market Overview:
The UK Fashion eCommerce market is projected to reach an impressive US$45,099.0 million by 2023, constituting 28.7% of the total eCommerce market in the United Kingdom. The anticipated compound annual growth rate (CAGR) from 2023 to 2027 is expected to be 4.3%, resulting in a substantial market volume of US$53,351.7 million by 2027.
Sub-Markets:
Within the Fashion market, ECDB considers three sub-markets: Apparel, Footwear, and Bags & Accessories. These segments provide a more detailed understanding of the diverse product categories contributing to the overall market growth.
Market Development:
The provided charts showcase eCommerce revenue development and growth percentages in the Fashion market in the UK. The figures represent B2C sales of physical goods, excluding B2B sales, C2C sales, returns, compensation, discounts, and services. This data is crucial for understanding the trajectory and health of the market.
Top Stores:
Sainsburys.co.uk emerges as the leading online store in the UK Fashion market, generating a substantial revenue of US$2,182.6 million in 2022. The ranking is based on both national and international online stores, emphasizing filtered revenue from national sales within the market.
Payment Methods:
The top five offered payment methods in the UK Fashion eCommerce market include VISA (97.5%), Mastercard (97.5%), American Express (67.7%), PayPal (85.5%), and Klarna (26.6%). These statistics provide insights into the preferred payment choices for online shoppers in the fashion sector.
Shipping Service Providers:
Royal Mail holds a dominant position in shipping services, with 56.6% of online stores opting for its services. Other significant players in the market include DPD, DHL, Hermes, and UPS, contributing to a diverse and competitive landscape.
Market Definition:
The article provides a clear definition of the Fashion market, specifying the categories included (Apparel, Footwear, Bags & Accessories) and those excluded (Sport-specific equipment, Eye care, Beauty care). This definition sets the boundaries for understanding the market scope.
In conclusion, the information presented in the article, supported by ECDB analysis, offers a comprehensive overview of the UK Fashion eCommerce market, including its size, growth trends, key players, payment preferences, and shipping dynamics. This data is invaluable for businesses, investors, and stakeholders looking to navigate and thrive in the ever-evolving landscape of online fashion retail.
