Fashion leaders’ and followers’ attitudes towards exotic leather apparel products (2024)

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Bonnie D. Belleau (Professor of Apparel Design/Production in the School of Human Ecology at Louisiana State University)

Kelly Nowlin (Designer with an apparel company located in Denton, Texas)

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Article publication date: 1 June 2001

2588

Abstract

The domestic exotic leather industry (for the purposes of this study exotic leather was defined as ostrich, emu and American alligator) has been in existence for many years, but much of the raw leather is exported, resulting in a loss of value added for America. The purpose of this study was to explore fashion leaders’ and followers’ attitudes towards exotic leather apparel products. The theoretical framework used for this study was Sproles’ model of fashion adoption (Sproles 1979). This study was part of a larger research project which was designed to segment the market, profile consumers of exotic leather apparel products and develop promotional strategies. A questionnaire, mailed to 800 fashion professionals in eight regional fashion centres across the country, yielded a 50 per cent return rate. Results indicated that the Sproles model was effective in describing and characterising fashion leaders (adopters) and followers (Sproles 1979). Fashion leaders had a more favourable attitude towards exotic leather apparel products, had a greater purchase intention of such products, had higher cognitive motivations, and had a different shopping orientation from followers. Leaders enjoyed shopping more and were not as cost‐conscious, traditional, or conservative as followers. Understanding the differences between fashion leaders and followers will only serve to enhance and contribute to the economic development of the domestic exotic leather industry.

Keywords

Citation

Belleau, B.D. and Nowlin, K. (2001), "Fashion leaders’ and followers’ attitudes towards exotic leather apparel products", Journal of Fashion Marketing and Management, Vol. 5 No. 2, pp. 133-144. https://doi.org/10.1108/EUM0000000007284

Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited

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Fashion leaders’ and followers’ attitudes towards exotic leather apparel products (2024)

FAQs

Fashion leaders’ and followers’ attitudes towards exotic leather apparel products? ›

Fashion leaders had a more favourable attitude towards exotic leather apparel products, had a greater purchase intention of such products, had higher cognitive motivations, and had a different shopping orientation from followers.

What is fashion leaders and followers? ›

Fashion leaders and followers.

The fashion leader often transmits a particular look by first adopting it and then communicating it to others. Fashion followers include large numbers of consumers who accept and wear the merchandise that has been visually communicated to them.

What is an example of a fashion follower? ›

An example of a person becoming a fashion follower is when someone sees "boyfriend jeans" on a model and starts to like it because of the model. A continious change in fashion trends. It is important because people will feel the need to buy this trend which causes companies to make money.

Who is fashion leader? ›

A fashion icon or fashion leader is a influential person who introduces new styles which spread throughout fashion culture and become part of fashion. They initiate a new style which others may follow.

How do fashion leaders influence fashion followers? ›

Fashion leaders buy and wear new styles at the beginning of their cycles; others tend to imitate. Manufacturers and retailers may also be identified as fashion leaders or followers, depending upon which consumer groups they target.

What do followers look for most in leaders? ›

Followers respond best to leaders who have a strong strategic focus, with a clear vision of where the business should be going, who speaks plainly and truthfully and, when necessary, courageously and with principles. They especially like leaders who stand up for them and defend them to the hilt.

What are the characteristics of a fashion follower? ›

A fashion follower knows how to include confidence in all kinds of clothing, looks, and styles and is regarded as a true fashion enthusiast. A fashion follower's sense of style is evident in the way they dress, but the assurance on their faces shows that they are at ease with their appearance.

What are the 4 types of follower styles? ›

These include exemplary, conformist, passive, alienated and pragmatist styles (Kelley, 1992). These followership styles are based on a combination of two different followership dimensions: engagement and critical thinking (Kelley, 1992).

What are the 5 types of followers? ›

Kelley developed a theory of followers describing five types: Conformist, Passive, Alienated, Exemplary and Pragmatic.

Who are fashion opinion leaders? ›

Fashion opinion leaders have been regarded as keys to the diffusion of new fashion trends, as they have great influence on their followers because of their knowledge, expertise and are considered reliable sources of information [4], [7].

Why is fashion leadership important? ›

They will make full use of the store, altering the layout if needs be to fill out the space and prevent the shop from looking empty. The fashion leaders will keep themselves up to date with the latest fashion news and trends as they are often interested in the industry itself.

Who are fast fashion leaders? ›

Fast Fashion Leaders

Major players in the fast-fashion market include Zara, H&M Group, UNIQLO, GAP, Forever 21, Topshop, Esprit, Primark, Fashion Nova, and New Look. Many companies are both retailers and manufacturers, though they often outsource the actual production of clothing.

How do leaders influence their followers? ›

Leadership has been described as the ability to influence others. An effective leader moves followers into action not with coercion but by eliciting their desire and conviction in the vision and goals articulated by the leader.

What does fashion leaders mean in fashion? ›

® Fashion leaders are trendsetters, or individuals who are the first to wear new styles, after which the fashion is adopted by the general public.

How do influencers impact fashion? ›

Fashion Influencer Ecosystem

Every party benefit from one another. Brands and retailers have adopted fashion influencers to promote new trends and reach a wider audience. In fact, fashion influencers help brands to present their new products to consumers in an authentic way.

What are the 4 things that followers need from leaders? ›

In Part 4 of a series on successful leadership, Brian discussed the 4 Needs of Followers that Gallup has discovered, based on its research, and has documented in Strengths Based Leadership. Those 4 Needs are Trust, Compassion, Stability and Hope.

What are the 4 elements which the followers want from a leader? ›

But if you ask followers what they need from leaders, the clear answer is trust, compassion, stability, and hope. These four basic needs are the result of Rath, Conchie, and a Gallup research team asking more than 10,000 followers what the most influential leaders contribute to their lives.

What are the six factors that attract followers towards leaders? ›

There are 6 traits that distinguish effective leaders from non-leaders:
  • Integrity/dependability/drive. This characteristic includes endurance and enthusiasm. ...
  • Self-confidence. ...
  • Desire to influence others. ...
  • Ethical and moral character. ...
  • Intelligence. ...
  • Relevant knowledge.
May 21, 2014

What are the 3 important characteristic of effective followers? ›

Effective followers have the courage to accept responsibility, challenge authority, participate in change, serve the needs of the organization, and leave the organization when necessary.

What are 4 qualities of an effective follower? ›

Here are some of the qualities of effective followers:
  • Good listener. One of the most important qualities of an effective follower is having good listening skills. ...
  • Driven to meet team goals. ...
  • Critical thinking skills. ...
  • Self-motivated. ...
  • Diligent. ...
  • Collaborative. ...
  • Creative. ...
  • Show strong leadership.
Feb 3, 2023

What is the leader follower model? ›

The leader–follower model (Stackelberg [47]) considers a competitor׳s reaction to the leader׳s action. The leader decides to expand his chain. The follower is aware of the action taken by the leader and expands his facilities to maximize his own market share.

What are the signs of a follower? ›

10 Signs You're a Follower Instead of a Leader
  • You have to work to control your emotions. ...
  • You like the middle of the road. ...
  • You're set and rigid in your thinking. ...
  • You're averse to risk. ...
  • You're not high in self-confidence. ...
  • You're not particularly results-oriented. ...
  • You favor a scattershot approach over focus.
Apr 20, 2017

What is the rule of an effective follower? ›

The best followers have confidence in their abilities and the abilities of their leaders. They don't need to be told what to do, how to do it, and when to do it. They just get things done. They also know, and expect, that their leaders will get things done too.

What is followers strategy? ›

Market Follower Strategy is a strategy used by an organization who imitates what the market leader does. These companies do not overtake or challenge the market leader. Also, these companies earn a lot of profit as they do not bear the expenses of innovation.

What is an example of follower? ›

The party drew most of its followers from among young people. The band has a large group of followers. He had a reputation of being a follower, not a leader.

What are the 3 theories of fashion? ›

The three major theories of fashion movement are trickle-down, trickle-up, and trickle-across.

What leadership style is the most effective Why? ›

1. Authoritative Leadership. The authoritative leader knows the mission, is confident in working toward it, and empowers team members to take charge just as she is. The authoritative leader uses vision to drive strategy and encourages team members to use their strengths and emerge as leaders themselves.

Why is fashion important to people 3 reasons? ›

Clothing is an essential part of people's lives. They offer many health and beauty benefits. Fashion is crucial to history because it sets the tone for how people present themselves in every era. Everyone lives through fashion, sometimes by choice and sometimes because of societal rules.

Why are most people fashion followers instead of fashion leaders? ›

Why are most people fashion followers instead of fashion leaders? General insecurity, uncertain about their tastes, lack of interest in fashion, want to imitate those they envy, out of habit or customer, and/or don't have the time or money to be fashion leaders.

Who is the biggest consumer of fast fashion? ›

The target audience for fast fashion is consumers aged between 18 and 24, while women and young girls consume fast fashion more than any other demographic group.

Are influencers responsible for fast fashion? ›

Fast fashion takes inspiration from celebrities and the catwalk, making styles inexpensive and accessible for many. Prices are low and options are wide. Companies turn to influencers to promote their brand and products, and in return, they can earn a lot.

Who are the victims of fast fashion? ›

One of the biggest victims of fast fashion has always been workers, especially those who suffer from working in manufacturing firms under poor conditions. Manufacturers and factories, therefore, must step up their standards when it comes to managing these workers and protecting their safety and well-being.

What it means to be a leader and a follower? ›

Oxford Dictionary defines that a leader is a person who leads or commands a group, organization, or a country whereas a follower is a person who supports and admires a particular person or set of ideas.

What is leader and follower concept? ›

Leaders and followers are one team.

Both positions are equally important, require responsibility, and interact with each other: the leader must help his followers grow, whereas the followers must contribute to the success of their leader.

What does leader and follower do? ›

Leaders depend on the ideas and actions of followers. A Collaborative Approach. Leaders are responsible for much more in the organization than any individual follower's concerns, feelings, and performance. Each follower is a part of the leader's larger system and should realize that his or her actions affect the whole.

How do you identify leaders and followers? ›

Leaders tend to be decisive, opinionated and self-assured. Followers are more likely to see limits in their abilities and put more faith in the judgments of others.

What are the 5 types of leader follower relationship? ›

13.2: Leader-Follower Relationships
  • Stranger Stage.
  • Acquaintance Stage.
  • Partner Stage.
May 18, 2022

How do leaders influence followers? ›

Leadership has been described as the ability to influence others. An effective leader moves followers into action not with coercion but by eliciting their desire and conviction in the vision and goals articulated by the leader. Misused influence can bring about catastrophic results.

What are the characteristics of a good follower in leadership? ›

The Qualities of Followers
  • They manage themselves well.
  • They are committed to the organization and to a purpose, principle, or person outside themselves.
  • They build their competence and focus their efforts for maximum impact.
  • They are courageous, honest, and credible.

What are the four 4 factors of leadership follower? ›

There are four factors to transformational leadership, (also known as the "four I's"): idealized influence, inspirational motivation, intellectual stimulation, and individual consideration. Each factor will be discussed to help managers use this approach in the workplace.

What is an example of leader follower theory? ›

For example, if followers have low power to exit a group or to strip a leader of his or her high status, then the leader will have little need to offer them benefits, in order to compel them to (a) stay in the group or (b) grant the leader high status in exchange for these benefits.

What is the best relationship between leaders and followers? ›

Fundamentally, a good leader - follower relationship is about trust, openness and respect. It goes much further than simply doing no harm or damage to people within their working environment.

What do followers need from a leader? ›

To run an organization effectively, leaders must be able to strategize, set visions and priorities, build relationships, influence others, and make things happen. But if you ask followers what they need from leaders, the clear answer is trust, compassion, stability, and hope.

What are the benefits of leader follower relationship? ›

Leadership styles of relating to followers are very effective in bonding and helping followers feel valued, respected, and safe. Healthy relationships encourage and inspire productive leader-follower experiences.

What are the characteristics of leaders? ›

A good leader should have integrity, self-awareness, courage, respect, empathy, and gratitude. They should be learning agile and flex their influence while communicating and delegating effectively. See how these key leadership qualities can be learned and improved at all levels of your organization.

What is the personality of a follower? ›

An effective follower is proactive, reliable, self-directed, devoted, and committed to their organization's mission. They are willing to put their organizations' needs above their personal interests. Ineffective followers, on the other hand, are passive, uncritical, and often cynical about their leaders' efforts.

What comes first to be a leader or a follower? ›

Yet few people understand that to be a good leader, you first need to be a great follower. As Aristotle said, "He who cannot be a good follower, cannot be a good leader."

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