Fashion Photos from the 1940s That Continue to Inspire Today (2024)

From screen siren Ingrid Bergman to designer Claire McCardell, these are the women who influenced style in the wartime decade.

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Fashion Photos from the 1940s That Continue to Inspire Today (1)

The 1940s was marked by one defining event: World War II. From 1939 to 1945, the entire globe was on high alert. There was social, political, and economic unrest. Men were being shipped off to the front lines, trade was at a standstill, and industries began to suffer. As a result, fabric was rationed, silhouettes became more streamlined (read: masculine), and American fashion began to grow legs. With France being occupied by Germany, the major couture houses shuttered, allowing designers like Claire McCardell and Bonnie Cashin to make names for themselves.

Of course, European names like Elsa Schiaparelli and Jeanne Lanvin were still around, but their fanciful aesthetic seemed out of place during wartime. Thus, the concept of American sportswear (no-fuss separates meant for active lifestyles) was born, and so was the bikini. There to promote the trends were screen sirens, including Ingrid Bergman, Rita Hayworth, and Lena Horne. Indeed, the ’40s may not have been the dreamiest decade in the annals of fashion, but it was pivotal in forming what the industry is today.

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1940s

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Ingrid Bergman poses for a publicity shot wearing a blouse and jacket.

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1946

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Sabine and Janet Stevenson model Claire McCardell swimsuits on the Gaspé Peninsula of Canada.

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1946

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One model wears a sheer white Molyneux dress, while another reclines in the shadows in a black Lanvin gown.

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Lena Horne sings on a stage set of stairs, wearing a floor-length column gown.

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1944

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Coco Chanel poses for a portrait wearing a ruffled collar and bow in her hair.

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1940

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Rita Hayworth lies in the grass wearing a white bikini.

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1943

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Billie Holiday poses for a studio portrait in a long-sleeved sequin dress, accessorized with a long strand of pearls and flowers in her hair.

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Claudette Colbert chats with actor Paul Muni while wearing a midi skirt and matching jacket, accessorized with a fedora and pumps.

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1948

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Model Barbara Lawrence wears Bonnie Cashin's "Eskimo Pants" in navy blue and white polka-dotted silk.

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1940s

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Joan Crawford poses in an A-line dress with pronounced shoulders and bell sleeves.

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1947

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A model wears Elsa Schiaparelli's dressmaker suit in Paris.

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1940s

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Bette Davis wears a fur jacket and matching hat in the film Dark Victory.

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1940s

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Models walk in a show about British fashion for American women.

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1946

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Rita Hayworth in the film Gilda wearing a black satin gown and opera gloves.

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1943

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Judith Evelyn wears an off-white gabardine suit, casually cut, with simple lines for both the skirt and belted jacket. Her shoes match the brown leather buttons on the suit pocket, and she wears a liberty scarf as an ascot.

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1940

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A model poses on a beach in a white halter-neck bathing suit and a large straw hat.

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1940s

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Lena Horne wears a tailored jacket over a sleek button-down.

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Rita Hayworth poses beside an automobile in high-waisted trousers and a rolled-up shirt.

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Hedy Lamarr gives the V-for-Victory sign while selling war bonds in Newark, New Jersey, wearing a dress with boxy shoulders that is nipped at the waist.

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Barry Samaha

Barry Samaha is the former style commerce editor at Esquire, where he covered all things fashion and grooming. Previously, he was an editor at Harper’s Bazaar, Surface, and WWD, along with overseeing editorial content at Tod’s Group. He has also written for The Daily Beast, Coveteur, Departures, Paper, Bustle Group, Forbes, and many more. He is based in New York City and can't seem to find enough closet space for all his shoes.

Fashion Photos from the 1940s That Continue to Inspire Today (2024)

FAQs

What was 1940s fashion inspired by? ›

The start of the World War II significantly increased the popularity of utilitarian style. Practical styles were hugely advocated since it was an era of strict rationing and patriotism. With less extravagant pieces of jewelry, embroideries, and heavy fabrics, men and women were able to do their day jobs with ease.

Who were the fashion influencers in the 1940s? ›

There to promote the trends were screen sirens, including Ingrid Bergman, Rita Hayworth, and Lena Horne. Indeed, the '40s may not have been the dreamiest decade in the annals of fashion, but it was pivotal in forming what the industry is today.

Who was the fashion icon of the 1940s? ›

Fashion Icon: Katharine Hepburn

Central to the spread of the casual, leisure look was Katharine Hepburn. Fiercely involved with her on-screen wardrobe, both Hepburn's on-screen and off-screen wardrobes ensured her status as an icon in the 1940s.

Who was the fashion photographer in the 1940s? ›

Gordon Parks was a master of contradictions. His fashion photography captured the beauty and opulence of the 1940s and '50s elite with carefully orchestrated framing and composition. But Parks was also renowned for his stirring images of poverty and racial discrimination.

What caused the change in fashion in the 1940s? ›

Overview of 1940s fashion

In 1942, the American War Protection Board issued Regulation L-85 which restricted the materials and methods manufacturers could use to make clothing to control resources needed for the war. Once the war ended, many of the Paris fashion houses reopened and brought a wave of new styles.

What was the 1940s known for? ›

The 1940s were defined by World War II, the Holocaust, atomic bombs, and the beginning of the Cold War. Women were needed in the workforce to replace men who went to war, and wartime production pulled the U.S. out of the Great Depression. Upon their return, the GI Bill entitled soldiers to a college education.

Who was the most famous fashion designer in the 1940s? ›

Christian Dior - 1940's

Then, in 1946, the House of Dior opened in Paris at 30 Avenue Montaigne. The following year, Dior revolutionized the entire fashion industry with his first official collection.

Who was the first supermodel in the 1940s? ›

An icon whose look and style defined the fashion world of the 1940s, Dorian Leigh is widely regarded as having been the first "supermodel".

What were the popular fashion colors in the 1940s? ›

Colours varied widely as well. White, navy, black, and red never fell out of fashion, and vibrant tones such as pink, aqua, yellow, wine, and royal blue tended to be popular. Stripes were widely used to create optical illusions on the body, while prints including florals and plaids were universally liked.

Which designer was called the mother of American fashion in the 1940s? ›

Ukraine born Valentina, and Claire McCardell, who was known as the mother of American sports wear. from the French couture since 1940. the Paris edition special liberation issue.

Was there photography in the 1940s? ›

Beginning in the 1940s, American photographer Eliot Porter produced subtle studies of birds and nature in which colour allowed him to render an unparalleled level of nuance. Appreciated for both their scientific and their aesthetic value, these photographs embodied the potential of colour.

Who were the famous female photographers in the 1940s? ›

Likewise in the 1930s and '40s, photographers such as Lisette Model, Berenice Abbott, Helen Levitt, and Barbara Morgan, whose work in New York explored a broad range of urban issues related to racial inequality, effects of war, and lives of children, helped actively shape the perspectives and legacy of the Photo League ...

How did WWII influence clothing fashion? ›

Women's wardrobes were adapted to include slacks, warm coats, and washable frocks to suit their wartime activities. Washable cottons and separates saved dry cleaning chemicals, time, and money. These American pinafore dresses could be worn with different cotton blouses or sweaters for different looks.

What clothing parallels can be made to other time periods from the 1940s? ›

Clothing Parallels 1940s

Some clothing styles in the 1940s, like loose pants, womens suits, the zoot suit and shorter skirts, can be in future decades. The loose pants in the 1940s have flown through the decades like 1970s when parachute pants and flared jeans were in style.

What influenced fashion in the 1950s? ›

The early fifties in fashion (1950-1952) The beginning of the decade was marked by the effects of the war and a return to classic values. The achievements of the war made it possible to expand mass production and the use of synthetic materials, which soon became a counterpoint to the elegance of evening wear.

How were 1940s fashions different from the fashions of the 1930s? ›

Women's silhouettes in the 1930s moved away from the boyish figure of the 1920s to a shape that emphasized feminine curves. The waistline returned to its natural place and hemlines dropped. By the 1940s, wartime rationing called for shorter skirts and more utilitarian looks for women.

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