Fast fashion is killing traditional Indian textile industry and making Indians buy more clothes than they need (2024)

India ranked sixth in the global textile and garment exports in 2018, after ranking second between 2014 and 2017. Meanwhile, India’s textile and garment imports were on the rise. Indian imports increased by 22.8% between 2015 and 2019. The situation worsened exponentially since the spread of the Covid-19 virus from China, and the Indian textile industry saw a lot of people losing their jobs. Although these numbers tell us the severity of the threat the Indian textile industry faces, they cannot pinpoint the root cause of this slow death of the traditional textile industry, which is the accelerated popularity of fast fashion brands among Generation Z.

Also read: Indian textile exports to US register an exponential growth

The Indian textile and clothing industry is one of the country’s oldest and largest industries, with a wide range of products ranging from hand-spun and hand-woven textiles to capital-intensive complex factory-made products. Every piece of traditional Indian textile has a history of its own and a story to tell; they are crafted, tailored and customised as per the demand of the customers, which is the definition of custom-made clothes. While the world is now talking about a reactionary slow fashion to take on the perils of fast fashion, the Indian traditional textile industry provides an already existing slow fashion.

However, people should understand that the traditional textile industry needs their support to withstand the onslaught of fast fashion companies, and in the process, help India’s Gen Z from needlessly spending on buying more clothes than they need.

Fast fashion and its perils:

Fast fashion is the mass production of low-cost, low-quality, disposable apparel in large quantities. To name a few, H&M, Forever 21, Gap, Zara as well as many new Chinese entrants like Boohoo, Shein and Club store, are the face of the fast fashion industry.

To give you a sense of the magnitude of the problem, the fashion industry produces 80 billion clothes per year. That’s more than ten for each and every individual on the planet. It also produces 400% more than it did 20 years ago. The typical garment is only worn 10 times before being discarded, according to TRAID, a clothing waste organisation.

Also read: Chinese Luxury “Cheap” high fashion brand Shein could come back to India and why it must be boycotted

This devilish throwaway cycle is fueled by the fact that clothing is getting more affordable; as prices fall, so does the quality, and as prices fall, so do fashion trends. This encourages consumers to buy more items in order to stay up with the latest fashion trends. While the Indian Gen Z has become highly invested in it, this has also sucked dry the demand for traditional Indian textile, literally killing the existent slow fashion industry in India.

There is a slew of other difficulties running through huge fast fashion firms’ intricate supply chains, yet the majority of them go unnoticed by the public. Fast fashion has a lot to answer for, from environmental damage to human rights violations. However, it does not appear to be slowing down any time soon.

The humanitarian cost of fast fashion:

In China, fast fashion is linked to forced labour trafficking. Furthermore, in order to sustain a high production rate, China’s fast fashion business employs unlawful child labour. The situation is so unethical that it breaks China’s own labour regulations. Workers in the fast fashion business do not have access to appropriate hygiene, and are subjected to unachievable quotas, putting their health in danger. According to allegations from US officials and human rights organisations, China employs forced labour in the Xinjiang region’s cotton fields and factories, primarily comprising Uyghurs and ethnic Kazakhs imprisoned in the region’s enormous detention camps established in recent years.

Also read: The effect of Piyush Goyal on the textile sector is already here as textile stocks soar, some hit 52 week high

Fast fashion does not provide a stable income for its employees, in addition to risky working circ*mstances. As a result, quick fashion in China does not alleviate poverty, rather, it exacerbates it. The “race to the bottom” has been coined to describe this behaviour. Textile and apparel behemoths struggle to keep up with rapid fashion trends while keeping costs as low as feasible. As a result, workers must be paid less and less. There are many examples of how fast fashion in China protects and creates poverty.

Fast fashion is leading to the second de-industrialisation of the Indian textile industry:

Since ancient times, the Indian textile industry has been regarded as one of the best in the world. This textile sector is thought to have helped India become the “golden sparrow” in the past. The Romans traded with India and allegedly handed Indians an equal amount of gold coins in exchange for the weight of Indian textiles. Even in the times of Mughals and British, the textile industries of Dhaka, Malwa and Banaras were considered world-class and exported throughout the world. Silk and cotton textiles, as well as gold and silver lining, have been utilised in India in the past.

However, under the British administration, tariffs were imposed, Indian textiles were banned from foreign markets, and British weavers were physically abused, resulting in the death of India’s small-scale textile enterprises. As Indian industries declined, the British flooded the markets with the mass-produced clothes from the satanic cotton mills of Manchester.

Now, the satanic mills of Manchester have been replaced by the factories in Xinjiang and other parts of China, and the East India Company is replaced by numerous fast-fashion brands. These brands flood Indian markets with cheap and low-quality clothes from China. With the help of technology and understanding of trends, Chinese satanic factories are pumping enormous amounts of cheap clothes (both in quality and cost) to India. And by weaponising the addiction of Gen Z for fast fashion, it is bringing the Indian traditional textile industry to a halt.

Indian textile industry is a slow fashion solution to the madness that is fast fashion:

Sites like Shein and Clubfactory are some of the prime examples of fast fashion portals which provide cheap products around the world at the cost of exploited manpower. Unaware that their clothing comes from a factory that exploits human resources, many influencers around the world have begun to reject fast fashion, claiming that the production of such items is inhumane.

India could concentrate on locally created or ethical indigenous clothing labels such as the Urban Monkey, The Purple Sack, The Tassel Life, and Scorpion Scissors, which are a little pricey but ethical and indigenously produced. There are enough good reasons why fast fashion should be avoided at all costs, from low salaries and bad working conditions to the environmental and societal costs involved.

Also read: Piyush Goyal is PM Modi’s very own ‘rainmaker’ – Textile Ministry for him is not a demotion

Before glorifying Chinese luxury yet “cheap” high fashion goods which are literally killing the mature Indian textile industry, Indian youth should be aware that they are simply fostering a worldwide humanitarian catastrophe that should be avoided. Instead, young people should support the plethora of small and medium scale brands that are coming up all over India, and stay away from the fast-fashion brands which are designed to degrade the societal economic health, as well as are in-effect leading to the death of the Indian textile industry, reminiscent of the de-industrialisation of India under the British but with a modern twist.

Tags: ChinafashionFast FashionIndiaIndian Textile IndustryMake In IndiaNarendra ModiUyghur Muslims

Fast fashion is killing traditional Indian textile industry and making Indians buy more clothes than they need (2024)

FAQs

How has fast fashion affected India? ›

Despite India's rich natural heritage, the fast fashion industry had gained ground, giving rise to the widespread use of synthetic cotton, silk, and other artificial yarns. Not surprisingly, textile mills soon emerged as one of the top industrial polluters, accounting for one-fifth of global industrial water pollution.

What were the reasons for the decline of Indian cotton textile industry? ›

  • Low price of machine - made textiles.
  • Expansion of railways.
  • Imported textiles could reach the villages.
  • Traditional weavers lost their village markets.
  • Due to high export tax, textiles exported to Britain lost its market.

What is fast fashion and why is it killing our planet? ›

These unsold garments are often burned, as it's cheaper and easier for the company than finding a way to reuse or recycle them. Apart from wasting resources, the fast fashion industry pollutes waterways with toxic dyes, and increases the number of microfibres in the ocean through the use of fossil fuel-based fabrics.

What were the problems faced by the Indian textile industry in India during its early years? ›

In the early years of its development the Indian textile industry had faced folowing problems: (i)It found it difficult to compete with the cheap textiles imported from Britain. (ii)In most countries, governments supported industrialisation by imposing heavy duties on imports.

What problem is caused by fast fashion? ›

Plastic fibres are polluting the oceans, the wastewater, toxic dyes, and the exploitation of underpaid workers. Fast fashion is big business, and while the environmental costs are rising, experts say there is another way: a circular economy for textiles.

What causes the problem of fast fashion? ›

In addition to environmental issues, fast fashion garments spark a lot of ethical concerns. They are often made in sweatshops where underpaid workers are employed for long hours in unsafe conditions and are exposed to harmful chemicals used in textile production.

What are the main problem of Indian cotton textile industry? ›

- There is competition from foreign cloth industries. - There is a shortage of supply of raw materials which is imported from foreign countries, particularly of long-staple cotton.

What were the reasons for the decline of traditional Indian industries? ›

During the second half of the nineteenth century, India's steady growth of modern industries hastened the decline of traditional industries. Despite being universal, the decline of village handicrafts (traditional industries) was caused by social, economic, and local factors.

What are the problems of Indian cotton textile industry? ›

Problems of Cotton Textile Industry:
  • Scarcity of Raw Cotton: Indian cotton textile industry suffered a lot as a result of partition because most of the long staple cotton growing areas went to Pakistan. ...
  • Obsolete Machinery: ...
  • Erratic Power Supply: ...
  • Low Productivity of Labour: ...
  • Strikes: ...
  • Stiff Competition: ...
  • Sick Mills:

What will happen if we don't stop fast fashion? ›

Greenhouse Gasses

According to The Ethical Consumer and Greenpeace's Journal, 'Unearthed', if the demand for fast fashion continues to grow at its current rate, we could see the total carbon footprint of our clothing reach 26% by 2050!

How can fast fashion be stopped? ›

Why and How to Stop Fast Fashion, and the Environmental Cost
  1. Support More Sustainable Brands.
  2. Simplify Your Wardrobe.
  3. Take Better Care of Your Clothes.
  4. Donate or Upcycle.
  5. Choose More Eco-Friendly Materials.
  6. Go Thrift Shopping.
  7. Be Mindful of Washing.
Sep 9, 2022

How fast fashion is destroying the world? ›

These fibres are almost impossible to recycle or compost. But wait, there's more. The Fashion Industry is the second largest polluter in the world. Not only does the fast fashion industry contribute 11 million tonnes to the landfill, it's also the second largest polluter in the world, just after the oil industry.

What was the impact of the decline of the Indian textile industry in India? ›

Thousands of weavers in India were now thrown out of employment. Bengal weavers were the worst hit. English and European companies stopped buying Indian goods and their agents no longer gave out advances to weavers to secure supplies.

How can we revive the glory of the Indian cotton textile industry? ›

Repackaging the moratorium period due as two-year term loan. Twentyfive per cent additional working capital to restart the economic cycle. Allowing textile and apparel companies for one-time restructuring of bank loans to convert working capital loans to long term loans or additional working capital loans.

What are the factors affecting cotton production in India? ›

Many factors, such as length of the growing season, climate (including solar radiation, temperature, light, wind, rainfall, and dew), cultivar, availability of nutrients and soil moisture, pests and cultural practices affect cotton growth (El-Zik, 1980. (1980). The cotton plant - its growth and development (pp.

What are the pros and cons of fast fashion? ›

In conclusion, fast fashion has both advantages and disadvantages. While it offers affordability, convenience, and variety, it also has a significant environmental impact, contributes to labor issues and unethical practices, and encourages a culture of excessive consumption.

Is fast fashion really a problem? ›

The endless creation of new clothes comes with a heavy environmental price. Every year the sector requires 93 billion cubic meters of water, which is enough to meet the consumption needs of five million people, and is responsible for around 20% of industrial water pollution as a result of textile treatment and dyeing.

How does fast fashion affect humans? ›

Chemical Pollution

The fast fashion industry relies heavily on chemicals, from the pesticides used to grow crops to the dyes and finishes applied to garments. These chemicals can pollute our air and water, and they can also have harmful effects on human health.

When did fast fashion become an issue? ›

Welcome to the world of fast fashion. Fast fashion is a relatively recent phenomenon. During the 1990s, retailers began to introduce trendy, cheaply-priced, poorly-made clothes on a weekly basis, intending to match the breakneck pace at which fashion trends move.

What are the three problems being faced by the Indian cotton? ›

The three major problems faced by Indian cotton Weavers in the 19th century are the increased price of raw materials, competition with the imported machines, cheaper foreign cotton products and decreased rate of exports.

Why cotton textile industry has grown rapidly over the years in India? ›

The tropical climate of India is suitable for the cultivation of cotton and due to the high demand for cotton all over the world the cotton industries in India are growing at a rapid pace and are located in the Western states of India.

Why Indian industry is not growing? ›

Black money and corruption are also hindering the sector's growth. Currently, India is facing an investment and consumption crisis. The regulatory laws, unfavourable land and labour laws, inadequate connectivity, communication, energy infrastructure etc., are some of the other issues faced by this sector.

What are the major challenges of Indian industries explain? ›

The unavailability of raw materials, credit facilities, skilled manpower, and energy sources have been major challenges to the growth of Indian industries.

What problems are caused by cotton production? ›

Runoff of pesticides, fertilizers, and minerals from cotton fields contaminates rivers, lakes, wetlands, and underground aquifers. These pollutants affect biodiversity directly by immediate toxicity or indirectly through long-term accumulation.

What were the problems faced by the Indian weavers with the increase of import of cotton goods from Britain? ›

By the turn of the nineteenth century, as British Industrialization took place, Indian weavers faced two problems- the collapse of their export market and the shrinking of their local markets which were flooded with cheap, imported British goods.

What are the raw materials of textile industry? ›

Fibres are the raw material of textile industry. Fibres can be natural or man-made. Natural fibres are obtained from wool, silk, cotton, linen and jute. Man made fibres include nylon, polyester, acrylic and rayon.

How does fast fashion affect the economy negatively? ›

Economic Downsides of Fast Fashion

Moreover, the unsafe working conditions that these workers are subjected to, have consequences on their health, predisposing sickness and injuries to the labor, thereby negatively impacting the global economy's workforce.

Why people can t stop buying fast fashion? ›

Because fast fashion giants are often able to drive down the costs of their goods through the use of low–quality materials and cheap labor, many consumers have come to associate low–cost clothing with fast fashion—and high–priced goods with sustainability.

Does fast fashion cause poverty? ›

Fast fashion retailers are motivated by how much profit they can turn, and by paying so little in wages, not only is the profit margin increased, the workers are also trapped in a cycle of poverty.

How is fast fashion bad for society? ›

Fast fashion promotes the throwaway culture, excessive consumerism, and makes clothes disposable commodities. Many consumers make purchasing decisions based on their emotions. Retailers use that behavior and tap into the subconscious of consumers.

Where does fast fashion waste go? ›

However, textile waste generation does not occur equally. People with higher incomes generate on average 76% more clothing waste than people with lower incomes. Once textiles are discarded, 66% of them are sent to landfills in the U.S. where they decompose — some quickly and others over hundreds of years.

Why is fast fashion a waste of money? ›

The Waste It Creates Is Especially Harmful

Cheap materials like polyester, nylon and acrylic, which are common to fast fashion, take centuries or even thousands of years to biodegrade.

What are the two reasons for the decline of Indian textile? ›

There are many reasons for the decline of Indian textiles in India and abroad. Import duties were imposed on Indian textile exports to reduce competition for British cotton industries. The EIC sold cheap machine-made goods in the Indian market. Also, the prices of cotton increased with the increase in cotton exports.

What was the decline of Indian textile? ›

With the invention of some machines like the spinning jenny, textiles were produced in large quantities, making them cheaper. British cloth started to flood the domestic as well as the international markets. Heavy duties were imposed on Indian textiles and traders could no longer afford to buy these textiles.

Why did textile exports from India not decline? ›

Answer: (i) in the 18th century Britain don't imposed so much import duties on cotton textiles, so export market not declined. (ii) Exports of British goods to India were less this enable the Indian markets to run smoothly.

What happened to India's cloth production? ›

While production has taken a hit, imports of textiles have increased. In the period from April to November, 2022, imports of textiles were valued at Rs 433 billion. In the same period of last year, imports of textiles were valued at Rs. 313 billion.

How can we overcome textile waste? ›

Waste can be reduced at sample making, cutting, manufacturing, packaging, sewing and finishing levels. One can also reduce the waste by manufacturing large quantities of the same style in different colors or prints, as cutting and production is easier with efficient marker making.

What are the negative impacts of cotton production in India? ›

Cotton's water thirst also affected the Indus River, with about 97% of its waste irrigating cotton fields. They channel surface and ground waters to irrigate cotton fields in many other places. This practice has caused water loss through evaporation, poor management, and soil erosion.

Why do we import cotton in India? ›

In fact, India exports huge quantity of cotton. What India imports are cotton which is richer and has lesser contamination than Indian cotton.

What problems are faced by farmers due to which productivity of cotton is low in India? ›

The low yields persistent in Indian cotton production are also attributed to the lack of disease resistant and high yielding varieties. Another factor affecting the yield is rainfall pattern in India.

How fashion has changed in India? ›

The evolution of fashion in India cannot be ignored as it soars through the heights of international platforms even today. Traditional patterns and designs on aesthetically pleasing fabrics such as Chikhan and Zardosi are seen with a touch of western on some of the biggest runway platforms in the world.

Does India support fast fashion? ›

Fast Fashion

Indian workers experience unfair and abusive conditions in their workplace. About 12.9 million individuals work in sweatshops and millions more work in informal settings, typically in their homes. The United States and European Union receive 47% of India's total fast fashion output.

What country is most affected by fast fashion? ›

Do Fast Fashion Statistics Vary by Country? 10 countries dominate the market for retail purchasing: China 40 billion, USA 17 billion, India 6 billion, Japan 3.3 billion, Germany 2.2 billion, UK 2.1 billion, Russia 2 billion, France 1.5 billion, Italy 1.3 billion and Brazil 2.3 billion.

What are the benefits of fast fashion in India? ›

Fast fashion's benefits are affordable prices and instant gratification for consumers, more profits for companies, and the democratization of stylish clothing. On the downside, fast fashion is also associated with pollution, waste, the promulgation of a "disposable" mentality, low wages, and unsafe workplaces.

Why is clothing important to Indian culture? ›

Indian ethnic wears are an intimate part of the Indian cultural believes. This is religiously believed and followed by people and mass of all age groups. Even important life events like weddings, both men and women prefer wearing traditional clothes.

Why are so many clothes made in India? ›

This is because it is closely linked to the agriculture sector due to the need for raw materials such as cotton for garment production as well as the ancient culture and traditions of the country that are still heavily implemented in the textile sector.

Why do people in India wear different types of clothes? ›

Clothing in India varies with the different ethnicities, geography, climate, and cultural traditions of the people of each region of India. Historically, clothing has evolved from simple garments like kaupina, langota, achkan, lungi, sari, well as rituals and dance performances.

What happens to waste clothes in India? ›

India is one of the largest producers of silk. Textile companies in India recycle tons of discarded fibrous waste each year. They are using them to create unique products. One of the byproducts of textile waste recycling is yarn.

Is fast fashion a social issue? ›

Fast fashion is severely criticized for its negative social impacts. It doesn't promote decent work conditions, gender equality, diversity, or inclusivity. Instead, retailers foster a culture of discrimination, harassment, and violence.

Who is the biggest consumer of fast fashion? ›

The target audience for fast fashion is consumers aged between 18 and 24, while women and young girls consume fast fashion more than any other demographic group.

How wasteful is fast fashion? ›

Each wash and dry cycle, especially the latter, sheds microfilaments that move through our sewage systems and end up in waterways. It is estimated that half a million tons of these contaminants reach the ocean each year. That's the equivalent to the plastic pollution of more than 50 billion bottles.

What can we do to stop fast fashion? ›

Choose More Eco-Friendly Materials

Fast fashion makes use of a lot of cheap materials that use microplastics, for example, such as polyester and rayon. So instead, opt for items made from sustainable fabrics that are more durable, require fewer resources to produce, and are made of little to no microplastics.

Is fast fashion bad for the economy? ›

Economic Downsides of Fast Fashion

Moreover, the unsafe working conditions that these workers are subjected to, have consequences on their health, predisposing sickness and injuries to the labor, thereby negatively impacting the global economy's workforce.

How many clothes are wasted in India? ›

* The report states: "7793 ktons, or 8.5% of global textile waste, is accumulated in India every year".

Where does textile waste go in India? ›

India's textile waste accounts for 8.5% of the global total; only 59% of the textile waste in India finds its way back into the textile industry through reuse and recycling, with a mere fraction making it back into the global supply chain.

What are the benefits of stopping fast fashion? ›

The Benefits of Quitting Fast Fashion
  • Wardrobe Functionality. ...
  • Cost Per Wear (CPW) ...
  • Invest in Quality Pieces. ...
  • Help the Environment. ...
  • Why Curating Matters. ...
  • Ethical Reasons to Stop Buying Fast Fashion. ...
  • Remember: You Don't Have to Conform.
Apr 4, 2023

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