Fast fashion? No thanks. I care about our planet Earth. (2024)

Clothing, especially from fast fashion, is a major contributor to global warming and pollution. Mountains of discarded garments end up in West Africa.

(Photo courtesy of Dead White Man’s Clothes, a multimedia research project exploring the secondhand clothing trade in Accra, Ghana)

The $2.7-trillion fashion industry is one of the largest, most resource-intensive sectors in the global economy, and it has a devastating impact on our environment.

The extraordinary success of “fast fashion” giants like H&M, Zara and Forever 21 stems from their ability to produce a massive amount of clothing — billions of garments a year — in the cheapest and quickest manner possible. An article of clothing often travels through dozens of countries and hundreds of hands, and ends up being worn only a few times.

Consider the statistics:

Fast-fashion choices are ending up in landfills.

These numbers, as dire as they are, account for only the production half of the story.

What happens when these clothes are no longer of use or no longer “in style”?

The Council for Textile Recycling reports that the average American throws away between 70 and 81 pounds (30-36 kg) of clothing and other textiles annually. Globally, 17 million tonnes of clothes go to landfills — mostly in the Global South.

Although many people believe that donating clothes is environmentally friendly, according to the U.S. Environmental Protection Agency, 84% of all clothing eventually ended up in landfills or incinerators in 2012, even if they were donated.

Not only are fast-fashion choices of the Global North ending up in landfills, they are often traveling thousands of miles — and creating tonnes of CO2 to get there.

Ghana in West Africa is a common dumping ground.

A common dumping ground for discarded and unwanted cheap clothing is in West Africa. Accra, the capital of Ghana, receives approximately 15 million used garments per week, or 70 tonnes per day, of which approximately 40% are of such low quality they go immediately to the landfill.

The remainder are sent to be sold in one of the largest garment markets in West Africa — Kantamanto Market.

It is important to note that Accra’s landfills are already almost entirely full, and the country is struggling with its own internal waste management issues.

In Ghana, about 12,710 tons of solid waste is generated every day, and only 10% of that is collected and disposed at designated dumping sites. Waste pickers who spend the day picking trash and managing the landfill’s recycling and sorting work under dangerous conditions. They account for a significant portion of the recyclables sorting and waste management in Ghana.

Johnson Doe, President of the Kpone Landfill Waste Pickers Association, is one of hundreds of waste pickers who spend their days in Accra’s largest landfills. He sorts trash and pulls recyclables from the massive mountains of garbage. He also spends time training and organizing waste pickers to demand fair wages and healthcare.

“In Ghana there is no law that guides waste pickers,” Doe said. “The recycling of waste, the management of waste, we know a lot. So we decided to organize ourselves seven years ago. We want to be recognized by the community, recognized by the government, and we want to be involved in the decision-making to protect ourselves.”

Doe said it is difficult to sort so much fabric. “Clothing waste is one of the major problems we faced at the landfill because it takes more space and when it is mixed up with the waste, we find it difficult to find and salvage the recyclables.”

Our clothing choices are no longer sustainable for the environment.

The garment markets in Accra are feeling the impact of too many clothes. According to OR Foundation, which has been studying Kantamanto Market for more than a decade, “the Global North is relying on Ghana to take part in a waste management strategy necessitated by relentless overproduction and overconsumption.”

Although many citizens in Accra rely on these clothing distribution sites for income, the broader impact on the community and the country is significant. The overflowing landfills pollute water supplies, produce constant smoke and generate risky, low-wage jobs.

“This isn’t sustainable anymore,” said Dr. Katherine Duffy, a senior lecturer at Glasgow University.

“The most sustainable clothes that we have are the ones we already own. If we can start thinking about care, maintenance, longevity and how we treat those garments, then we are already starting to think in a more sustainable fashion.”

Duffy recommended ways to think differently about clothing.

“Consumers at the moment have so much readily available information about the problems associated with high demand for new clothing, combined with the global trend of ever decreasing lifespan of garments and also the environment and social impact of those behaviors,” she said

“But I’m also excited by some of the new behaviors that are starting to emerge. We need to focus on the four ‘R’s’ — repair, resale, reuse and rental. These options are really a way for us to think about how we engage with our items as well as the care and attention we want to place on the garment and how we can preserve it for its next life.”

Fast fashion? No thanks. I care about our planet Earth. (2024)

FAQs

How is fast fashion affecting our planet? ›

The pollution introduced by the fast fashion industry results in devastating impacts to both terrestrial and aquatic environments, with harmful effects linked to habitat degradation, proliferation of chemicals and microplastics in waterways, and the increasing impact of climate change from anthropogenic greenhouse gas ...

What is the dark side of fast fashion? ›

The Dark Side of Fast Fashion

It dries up water sources and pollutes rivers and streams, while 85% of all textiles go to dumps each year. Even washing clothes releases 500,000 tons of microfibres into the ocean each year, the equivalent of 50 billion plastic bottles.

Why is fast fashion destroying our planet and your wallets? ›

Fast fashion's rapid production cycles and disposable nature contribute to enormous amounts of textile waste. Garments are often discarded quickly as trends change, leading to overflowing landfills. Many textiles are made from synthetic materials that do not biodegrade easily, further exacerbating the waste problem.

What are the solutions to fast fashion? ›

What can I do instead of buying fast fashion?
  • Buy second-hand.
  • Organize a clothing swap.
  • Rent clothesGo shopping in your own closet.
  • Shop local.
  • Invest in timeless pieces.
  • Change your habits.
  • Look for sustainable materials.
  • Opt for ethically made clothing.

Why is fast fashion a problem? ›

Many of the clothes bought are thrown away after being worn just a handful of times: the industry produces an estimated 92 million tonnes of textiles waste annually, much of which is burnt or finds its way to landfill, while less than 1% of used clothing is recycled into new garments.

Why is fast fashion bad for climate change? ›

Partly because of all this plastic use, and the energy needed to process it, the fashion industry produces 8–10% of global CO2 emissions (4–5 billion tonnes annually). Along with demand for polyester, this is set to rise. So the use of synthetic fabrics is a huge part of fashion's role in climate change.

Who wears the most fast fashion? ›

The target audience for fast fashion is consumers aged between 18 and 24, while women and young girls consume fast fashion more than any other demographic group.

Is fast fashion a wicked problem? ›

Fast fashion disposes more waste, uses up more natural resources and provides poor working conditions for its workers. Therefore, social awareness, immediate attention and effort are vital in order to effectively tackle this problem.

Is fast fashion human trafficking? ›

Fast fashion is a global phenomenon that has revolutionized the clothing industry, but its dark side looms large in the realm of modern slavery and can include exploitation on a massive scale of people and the planet.

Will fast fashion ever end? ›

“Without addressing overproduction, there is no end to fast fashion,” Skinner concludes.

What would happen if we stopped fast fashion? ›

Ditching fashion would lift a huge burden off our planet. We'd save water (used in crop-growing and dyeing processes) and carbon dioxide emissions (from the industry's energy use). And we'd also prevent pollution from the fertilisers and pesticides used in cotton farming, and hazardous chemicals used in dyes.

Why is fast fashion bad for humans? ›

Negative impacts include worker harassment, diseases due to toxic chemical use, poverty, wage theft, increased green house gas emissions, biodiversity loss, and resource and soil depletion. As you can see, fast fashion companies work under a system that has dire social and environmental impacts.

How to fix fashion and protect the planet? ›

How can we reduce our Fashion Environmental Impact?
  1. buy less. ...
  2. Buy CLOTHES FROM sustainable BRANDS. ...
  3. Buy better quality. ...
  4. Think twice before throwing out your clothes. ...
  5. Buy second hand, swap, & rent clothing. ...
  6. Keep an eye on your washing.

Is overconsumption killing the planet? ›

But the wide-reaching environmental and global health consequences of our current practices make it abundantly clear that we're consuming a lot more than we need to. Unless we make a change, overconsumption will destroy our ecosystems — and possibly humanity's ability to live within them.

What is the biggest problem with fast fashion? ›

CO2 Emissions

Besides the sheer bulk of waste in landfills, fast fashion has an impact on the environment through carbon emissions. The fashion industry is responsible for 10% of global CO2 emissions each year, according to the Ellen MacArthur Foundation.

How does fast fashion affect the economy negatively? ›

Large amounts of nonrenewable resources are extracted to produce clothes that are often only used for a short period, after which the materials are largely lost to landfill or incineration. It is estimated that more than half of fast fashion produced is disposed of in under a year.

How does fast fashion affect human health? ›

Individuals who are sensitive to chemicals or who are prone to fabric allergies may have reactions to these garments. Many of the chemicals that people use to treat the garments are often linked to long-term health risks, including cancer, developmental issues, and skin irritation.

How is overconsumption affecting the environment? ›

Overconsumption worsens climate breakdown and increases air pollution. It exhausts the planet's life support systems like the ones that provide us with fresh water, and leaves us short of materials critical to our health and quality of life.

Why is fast fashion bad for the environment for kids? ›

Most of the 'fast fashion' brands sold around the world are made in China, India and Bangladesh, where labour is cheap. These countries still use coal to generate the electricity that powers their factories, meaning that huge amounts of carbon dioxide gets pumped into the atmosphere.

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