Fast Fashion Social Impacts And How It Affects Society (2024)

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Fast fashion garments are cheap and disposable, made to be replaced with new pieces of clothing as fast as possible. It has many effects on society, some with a positive social impact, others disastrous.

Fast fashion is a global phenomenon that has gained massive popularity over the last 20 years for many reasons. It answers the rising consumer demand for new trendy and affordable clothing.

But more and more people are questioning the catastrophic social and environmental impact of the fast fashion industry. Overproduction and overconsumption of cheaply made clothing change the world in multiple ways.

Here is how fast fashion affects society with its positive and negative social impacts that you need to know.

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The positive impacts of fast fashion on society

Fast Fashion Social Impacts And How It Affects Society (2)

For budget-conscious consumers, fast fashion is a revolution with many benefits. It's not only cheap, fun, practical, and convenient but also satisfies the need for instant gratification.

In the United States, fast fashion is extremely popular. 88% of consumers prefer shopping for fast fashion there, followed by consumers in Europe (46%), India (25%), and China (21%).

Today's purchasing behaviors are influenced by celebrities and social media personalities. Consumers want affordable and new trendy clothing inspired by runway shows.

Fast fashion answers the need for new cheaply-made and fashionable clothing landing in high-street stores every week. There are no more traditional 2 to 4 seasons for fast fashion but 52 seasons every year instead.

Fast fashion focuses on simplicity, efficacity, convenience, affordability, and accessibility to bring modern consumers the latest fashion trends presented on the catwalk in Paris, Milan, and New York for a fraction of the price.

The large variety of style choices and product availability are very appealing to fashionistas. Because design and production time have decreased dramatically, it's now possible for fast-fashion retailers like Zara to deliver new styles every week of the year.

Fast fashion helps the social media generation looking for something new to replace old clothes. Young consumers spend lots of time in the same social circle every day.

They are also used to documenting their outfit on social media via the hashtag #ootd standing for Outfit of The Day and want to avoid appearing on the Internet in the same outfit twice.

Fast fashion meets consumers' need for affordable and fashionable clothing. It pushes the whole fashion industry to innovate to become faster and cheaper.

Together with the rise of new manufacturing, transport, and communication technologies, fast fashion has changed the apparel and textile industry and consumers' behavior forever.

Before the early 1800s, the fashion world was small, slow, and local. Fast fashion made clothing cheaper and easier to produce. And the large majority of consumers took a liking for affordable and trendy clothes.

It's difficult to resist buying fast fashion because it's everywhere. Fast fashion is convenient and practical. It's easy to head to the nearest chain store or shop online to renew our wardrobe.

Fast fashion makes cheap, trendy, accessible clothing at scale. It leads to rapid fabric and clothing production with very short development times and very low costs.

Shopping for new trendy clothes at affordable prices is now accessible to many disadvantaged consumers because of fast fashion. They have access to a large variety of styles some inspired by high-end designer creations.

Fast fashion also allows people to mix socially. While social classes still separate modern society, lower classes can now mix with upper classes by dressing well for cheap.

Social inclusivity is important for so many people, for better education, opportunity, dignity, and socio-economical diversity. Fast fashion allows people within society to feel valued and relevant.

Fast fashion contributes to mixing social classes more than ever before. Low-income consumers can now wear new clothes easily and appear to be part of any social class.

Fast fashion allows everyone to make a good first impression, for example in a job interview. It makes professional or business attire affordable for all demographics.

While fast fashionhas many positive social impacts, it also affects society inseveraldisastrous ways that we can't ignore.


The terrible social effects of fast fashion

Fast Fashion Social Impacts And How It Affects Society (3)

Many people love to shop for fast fashion because it's a fun activity. Some even buy new clothes daily or are addicted to shopping. Compulsive shopping is dangerous and devastating in many cases.

Shopping for new apparel and footwear can even give the same feeling as getting high. So consumers often buy new clothes they don't necessarily need only because it's enjoyable.

People feel pleasure, excitement, and an adrenaline rush when they hunt and finally discover beautiful clothes they want to buy. Just like visiting new places, eating new food, and meeting new people, buying fast fashion is liberating and invigorating.

Fast fashion promotes the throwaway culture, excessive consumerism, and makes clothes disposable commodities. Many consumers make purchasing decisions based on their emotions. Retailers use that behavior and tap into the subconscious of consumers.

The rise of fast fashion over the last 20 years makes people buy new clothes excessively to renew their wardrobe. And they don't keep clothes for long.

Consumers wear a high-street garment on average only 7 times. Under normal wear and tear, the average life expectancy of clothing would be more than 2 years.

People are now conditioned to consider clothes as commodities, to buy cheap trendy clothes that go out of style quickly, and to renew them very often.

The demand for fast fashion is still rising to this day. Consumers are very happy to buy imitations with very low standards. Most of them don't even use a good portion of their clothes.

Fast fashion also exploits local and underserved communities in sweatshops to produce cheap garments. It employs more than 300 million people in the whole world.

Most of them are young women who frequently face terrible conditions and abuse. They work on farms and in garments factories, being exploited and even forced to abort their pregnancy to continue working.

The very large majority of fast fashion production takes place in overseas countries with poor labor laws and human rights protections. Many farmers and garment factory workers live in low-income countries, where labor is shockingly cheap.

Fast fashion creates unfair and unsafe work conditions responsible for the death of thousands of people in catastrophic events, such as the Rana Plaza garment factory collapse in Bangladesh (2013).

Fast fashion brands and retailers are pushing for lower production costs to increase their profit margins and meet customer demand. Meanwhile, manufacturers keep wages unlivable and working conditions terrible.

Fast fashion is responsible for cases of forced and child labor still reported to this day in countries like Bangladesh, China, Indonesia, the Philippines, and Vietnam.

Fast fashion is severely criticized for its negative social impacts. It doesn't promote decent work conditions, gender equality, diversity, or inclusivity. Instead, retailers foster a culture of discrimination, harassment, and violence.

Poorly paid employees and dangerous working environments are very common among fast fashion brands and retail giants. Women especially are the victims of fast fashion as they are subject to daily violence on the basis of their gender.

Thankfully, consumers with their buying power can drive positive change in the fashion industry for a better society. Simply making more conscious clothing choices can change the world.

Was this article helpful to you? Please tell us what you liked or didn't like in the comments below.

About the Author: Alex Assoune

Fast Fashion Social Impacts And How It Affects Society (4)

Alex Assoune (MS) is a global health and environmental advocate. He founded Panaprium to inspire others with conscious living, ethical, and sustainable fashion. Alex has worked in many countries to address social and environmental issues. He speaks three languages and holds two Master of Science degrees in Engineering from SIGMA and IFPEN schools.

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Fast Fashion Social Impacts And How It Affects Society (2024)

FAQs

Fast Fashion Social Impacts And How It Affects Society? ›

Fast fashion is severely criticized for its negative social impacts. It doesn't promote decent work conditions, gender equality, diversity, or inclusivity. Instead, retailers foster a culture of discrimination, harassment, and violence.

What are the environmental and social impacts of fast fashion? ›

Major environmental and social impacts

Extreme weather, wildfires, and droughts are also results of greenhouse gases. Depletion of non-renewable resources. Garments from fast fashion are typically made from nylon, acrylic, and polyester. These materials, made from petroleum, take around a 1000 years to biodegrade.

What are the social factors affecting fashion industry? ›

Social factors affecting fashion include cultures, norms, lifestyle, demographics and population changes. For example, a small clothing manufacturer needs to create styles that appeal to those of different cultures, especially if those cultural groups represent large enough segments of its market.

What is social impact of clothing industry? ›

There are many negatives social impacts in the apparel industry with rising consumption, low cost apparel and the shift to offshore productions in developing countries. These negative impacts occur throughout the supply chain. Labor abuse is a huge issue within the apparel industry.

Why is fast fashion a problem in modern society? ›

In addition to environmental issues, fast fashion garments spark a lot of ethical concerns. They are often made in sweatshops where underpaid workers are employed for long hours in unsafe conditions and are exposed to harmful chemicals used in textile production.

What are social impacts of fast fashion? ›

Fast fashion promotes the throwaway culture, excessive consumerism, and makes clothes disposable commodities. Many consumers make purchasing decisions based on their emotions. Retailers use that behavior and tap into the subconscious of consumers.

What are the social issues with fast fashion? ›

According to the World Economic Forum, fast fashion makes shopping for clothes more affordable, but it comes at an environmental cost. So, even though people are buying less, the clothing is also lasting lass. Therefore, throwing them away more often and, of course, producing more trash.

What are the five factors affecting social change? ›

Social change occurs due to various factors such as demographic, technological, cultural, political, economic and educational. These factors often act in concert resulting in changes either in a serial manner or something in parallel too.

What is the social role of fashion? ›

Fashion keeps a society lively through different new styles and subsequent changes. Fashion promotes social changes from time to time and also respects traditions and customs in society. Fashion encourages to modify or amend all those customs that are rigid and have no relevancy anymore.

What are the factors that affect social? ›

Social and economic factors include factors such as income, education, employment, community safety and social support. The choices that are available in a community are impacted by social and economic factors. These choices include our abilities to afford medical care and housing and to manage stress.

How does fast fashion affect human rights? ›

Fast fashion is a threat to human rights as much as environmental preservation, with companies implementing inadequate labour conditions and low wages that detrimentally affect workers' quality of life.

What impact does fashion have on people? ›

Clothes influence how we look at someone. They help create an idea of what we think about their personality. Wearing what makes you comfortable is a statement, and people will respect your individuality. This is an essential detail of why fashion is important.

How has fashion impacted by social media? ›

Cultivated Brand Image and Increased Awareness

It is easier for Fashion Brands to create a brand image and build awareness amongst their customers as they are more visible to their audience. Sponsored posts and digital ads help brands to create more audience-based content hence engaging with more customers.

How does the fashion industry affect society negatively? ›

The sector is also an important source of plastic leakage into the environment. With between 200 000 and 500 000 tonnes of microplastics from textiles enter the marine environment each year, the textile industry amount for 35% of microplastics pollution in the ocean.

How does fast fashion hurt the economy? ›

Rapid consumption of apparel and the need to deliver on short fashion cycles stresses production resources, often resulting in supply chains that put profits ahead of human welfare.

What are the positive and negative effects of fast fashion? ›

Fast fashion's benefits are affordable prices and instant gratification for consumers, more profits for companies, and the democratization of stylish clothing. On the downside, fast fashion is also associated with pollution, waste, the promulgation of a "disposable" mentality, low wages, and unsafe workplaces.

What are the negative effects of fast fashion on consumers? ›

The low quality of fast fashion clothes also means that many garments can't be reused. Even if they are made available, the pace of trends mean that customers are less willing to buy them as they become outdated.

What is fast fashion and how is it a problem? ›

What is fast fashion? Fast fashion is the mass production of cheap, poor quality, disposable clothing. To give you an idea of the scale of the problem, the fashion industry churns out a gargantuan 80 billion garments a year. That's over 10 for every person on earth. And it's 400% more than it produced 20 years ago.

What are three causes of social change? ›

Major sources of social change include population growth and composition, culture and technology, the natural environment, and social conflict.

What are the three main triggers of social change? ›

There are three main theories of social change: evolutionary, functionalist, and conflict. The evolutionary theory of social change gained prominence in the 19th century. Sociologists latched on to Darwin's theory of evolution, applying it to society.

What are examples of social change? ›

Examples of social change in American society include the civil rights movement, LGBTQ rights, feminism and environmentalism.

How does fashion shape social identity? ›

Depending on how they are used, clothes can be combined and worn to reveal a part of our identity. It is fair to say that clothing and fashion are forms of communication that are exclusive to human beings. Through them, we convey our tastes and lifestyles, and acquire a sense of belonging to a group.

How does fashion represent social culture? ›

Clothing is an expression, image and personality of a culture, because from clothing can be reflected the norms and cultural values of a nation. Clothing tends to be inseparable from the culture of society, because it is influenced by habits, customs that exist in society.

What is social value in fashion? ›

Social values can be used to understand the motivations of fashion innovators. By understanding motivations, more effective marketing strategies can be developed by targeting the values and goals of fashion innovators. Human motivation – comprised of various needs, motives, and goals – is explained.

How social factors affect society? ›

Socially factors are things that affect someone's lifestyle. These could include wealth, religion, buying habits, education level, family size and structure and population density. What may be acceptable in one country, could be a possible no-no somewhere else.

What are social factors negative impact? ›

Negative SDOH include poverty, poor access to education, employment status, unhealthy housing, and exposure to a general disadvantage.

What are 4 factors that affect social change? ›

We've mentioned that four key elements that affect social change are the environment, technology, social institutions, and population.

Is fast fashion destroying our environment? ›

These unsold garments are often burned, as it's cheaper and easier for the company than finding a way to reuse or recycle them. Apart from wasting resources, the fast fashion industry pollutes waterways with toxic dyes, and increases the number of microfibres in the ocean through the use of fossil fuel-based fabrics.

How does fashion affect the youth? ›

The fashion style for most teens is influenced by the individuals they surround themselves with. Most teens feel that they need to fit in. The majority replicate fashion around them to get feel worthy and valuable. Teens use fashion to maintain friendships and boost their self-regard.

How has fashion impacted the economy? ›

It draws in thousands of people, generating about $887 million per year. In addition, fashion week brings in $11 billion in wages and $2 billion in tax revenue annually. This industry opens jobs in marketing, design, research, manufacturing, and more.

How does fashion affect mental health? ›

Mental health effects

If you're constantly picking up your outfits keeping in mind what society considers ideal, then eventually your self-esteem may take a hit. A poor body image may lead to negative thoughts about yourself.

Can fashion reflect social change? ›

Fashion can be used as a means of analyzing social class and social change due to its role in reflecting and shaping social identities and cultural values.

What problems does fashion cause? ›

Challenges In Fashion Industry
  • Increasing International Competition.
  • Exploitation of laour.
  • Competition.
  • Sustainability.
  • Production difficulties.
  • Increasing pollution.
  • Technological difficulties.
  • Consumption issues.
Nov 23, 2022

What are 3 disadvantages of fast fashion? ›

The disadvantages of fast fashion include –

not paying fair living wages to workers, poor working conditions, child labor, environmental destruction from hazardous chemicals, plastic-derived materials, and increasing amounts of water pollution and textile waste.

Does fast fashion cause poverty? ›

Fast fashion retailers are motivated by how much profit they can turn, and by paying so little in wages, not only is the profit margin increased, the workers are also trapped in a cycle of poverty.

What would happen if fast fashion stopped? ›

Doubling the use of our clothes would, for example, cut the garment trade's climate pollution by nearly half. Shutting down worldwide clothing production for a year would be equal to grounding all international flights and stopping all maritime shipping for the same time period.

What is the biggest impact of fast fashion? ›

The Dark Side of Fast Fashion

It dries up water sources and pollutes rivers and streams, while 85% of all textiles go to dumps each year. Even washing clothes releases 500,000 tons of microfibres into the ocean each year, the equivalent of 50 billion plastic bottles.

What is the dark side of fast fashion? ›

The Darker Side of Fast-Fashion

Fast-fashion production is outsourced in countries like India, Vietnam, China, and Bangladesh with cheap labor. This raises other concerns in relation to the exploitation of workers who work in unsafe and inhumane conditions with zero safety net and low wages.

What is the cause of fast fashion? ›

The rising consumers' demand for trendy and affordable clothing, the availability of low-cost labor overseas, quick manufacturing and communication innovations cause fast fashion.

What are some of the environmental impacts of fashion list 4 facts? ›

  • Waste problem of the fashion industry. Clothing has clearly become disposable. ...
  • Greenhouse gases emissions of the fashion industry. The fashion industry accounts for between 5% and 10% of global greenhouse gas emissions. ...
  • Soils degradation caused by the fashion industry. The soil is a fundamental element of our ecosystem.

What is the environmental impact of fashion shows? ›

Researchers measured the impact of buyers and designers traveling to attend international shows during four major fashion seasons and found the amount of carbon emitted in one year was about 241,000 tons — or equivalent to the energy used to light up the Eiffel Tower for 3,060 years.

What are the environmental benefits of slow fashion? ›

WHAT ARE THE BENEFITS OF SLOW FASHION? With slower production schedules, smaller collections, zero waste designs, and the use of sustainable materials, Slow Fashion brands aim to reduce the textile waste and the consequent pollution.

What are 3 devastating impacts fast fashion has on the environment? ›

Plastic fibres are polluting the oceans, the wastewater, toxic dyes, and the exploitation of underpaid workers. Fast fashion is big business, and while the environmental costs are rising, experts say there is another way: a circular economy for textiles.

How fast fashion impacts environment and humanity? ›

The Dark Side of Fast Fashion

It dries up water sources and pollutes rivers and streams, while 85% of all textiles go to dumps each year. Even washing clothes releases 500,000 tons of microfibres into the ocean each year, the equivalent of 50 billion plastic bottles.

What are two ways the fashion industry can have a negative impact on the environment? ›

While the fashion sector is booming, increasing attention has been brought to the impressive range of negative environmental impacts that the industry is responsible for. Fashion production makes up 10% of humanity's carbon emissions, dries up water sources, and pollutes rivers and streams.

How much waste is produced by the fashion industry? ›

How widespread is waste in the fashion industry? The short answer is: extremely. The long, and more detailed answer is: it's estimated that 92 million tons of textile waste is created annually by the fashion industry.

What are the negative effects of fashion on environment and working conditions? ›

In addition, the equivalent of a truckload of clothes is burnt or buried in landfills every second, further increasing the industry's carbon footprint. Furthermore, creating textiles is an energy-intensive process that demands an excessive amount of petroleum.

How much waste does fast fashion produce? ›

Global Fashion Industry Waste

Up to 100 billion garments are produced by the fashion industry every year. And each year, as much as 92 million tons of clothing ends up in landfills. Only 20% of textiles are collected for reuse or recycling globally. Almost 60% of all clothing material is actually plastic.

Why is fast fashion bad for humans? ›

Fast fashion has an enormous environmental footprint for both its production and disposal. Clothing production requires a considerable amount of energy and resources, while it depends on toxic fabric dyes and other chemicals that contaminate fresh water. Fashion produces a tenth of the world's carbon emissions.

How does fast fashion affect the economy negatively? ›

Economic Downsides of Fast Fashion

Moreover, the unsafe working conditions that these workers are subjected to, have consequences on their health, predisposing sickness and injuries to the labor, thereby negatively impacting the global economy's workforce.

What are the pros and cons of fast fashion environment? ›

Fast fashion's benefits are affordable prices and instant gratification for consumers, more profits for companies, and the democratization of stylish clothing. On the downside, fast fashion is also associated with pollution, waste, the promulgation of a "disposable" mentality, low wages, and unsafe workplaces.

How does fast fashion affect the environment carbon emissions? ›

It may surprise you to learn that the fashion industry produces about 10 percent of annual global carbon emissions, which is more than all maritime shipping and international flights combined. What's more, fashion's emissions of harmful greenhouse gases are projected to grow by more than 50 percent by 2030.

How does fast fashion affect the environment for kids? ›

Clothes can take up to 200 years to decompose

100% cotton clothing can break down as quickly as a week. However, clothes made of plastic-based materials do not break down easily. They may take up to 200 years to decompose! For this reason, it is important to keep them out of our landfills.

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