Fenty Beauty Just Announced a Launch Date — And It’s ALMOST Here (2024)

FAQs

What date did Fenty Beauty launch? ›

Fenty Beauty (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became high-demand upon first release.

In a market dominated by a limited range of shades, Fenty Beauty launched 40 foundation shades, emphasizing inclusivity in a way no other brand had done before. To achieve its vision of inclusivity, Fenty Beauty made a bold move by releasing 40 foundation shades right from its debut, shattering the industry's norms.

DOES RIHANNA OWN FENTY BEAUTY + FENTY SKIN? Rihanna is Founder and CEO, and an owner of Fenty Beauty + Fenty Skin.

Fenty Beauty is worth a conservative $2.8 billion, Forbes has estimated. In 2022, the beauty line — which was previously sold only at Sephora — expanded to be sold at over 1,300 Ulta Cosmetics stores.

The name comes from Rihanna's real name: Robyn Rihanna Fenty.

Her personal style, charisma, and authenticity have played a pivotal role in making Fenty Beauty a household name. Rihanna's active involvement in the brand's development and promotion fosters a strong sense of trust and connection with consumers.

Rihanna created Fenty Beauty “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her vision, above all, is to inspire: “Makeup is there for you to have fun with.

Embracing diversity

Before Fenty Beauty, there was a gap in the market for a truly representative foundation range. After personally experiencing this, Rihanna decided to solve the problem and create a brand for everyone.

Why is Fenty Beauty ending? ›

It seems that the pandemic played a major part in the story. In addition to retail sales declining sharply in 2020, Rihanna's travels had to be restricted, and as Fenty's headquarters were in Europe, it made the star's job very difficult.

Savage X Fenty - Lingerie

However, it is still co-owned by the “Diamonds” singer and a group of investors that includes luxury goods giant LVMH and Jay-Z's Marcy Venture Partners. The brand is valued at $3 billion.

She is on the Forbes list of billionaires with a net worth of $1.1 billion, which trails Rihanna's net worth of $1.4 billion and puts her as the world's richest female musical artist.

Rihanna's estimated net worth is $1.4 billion in 2023. She became America's youngest self-made female billionaire in 2022. Much of Rihanna's wealth has been attributed to her successful makeup company, Fenty Beauty, which she co-owns with French luxury retailer LVMH.

'Forbes' Names George Lucas as the World's Richest Celebrity Billionaire of 2024. Forbes officially unveiled its list of the world's richest celebrity billionaires, which includes the likes of JAY-Z, Rihanna, Taylor Swift, LeBron James and more.

Fashion shows

Savage X Fenty's first fashion show was at the 2018 New York Fashion Week with a live performance on the runway. Models, including Slick Woods, Indira Scott, Joan Smalls, Raisa Flowers, Bella Hadid, Gigi Hadid, and dancers were present at the show.

Rihanna launched her own line, Fenty Beauty, in 2017. The brand was enthusiastically embraced by fans and was praised for its inclusivity in offering 40 different shades of foundation. She later launched (2018) Savage X Fenty, a clothing line of lingerie and loungewear.

In 2017, Rihanna started Fenty Beauty, changing the beauty game with a fantastic 40-shade foundation line-up (now 50!) that welcomed all skin tones. This bold step, along with their creative products and powerful social media presence, led Fenty Beauty to a staggering $72 million in just one month.

Fenty Beauty Is Worth Billions

The cosmetics brand—which launched with an impressive 40-shade foundation range—was such a hit that it made $100 million in sales within its first month and more than $550 million in annual revenue after its first year.