Fila — US BTS ARMY (2024)

Type: Apparel
Start Date: October 1, 2019
Status: Inactive

On October 22, 2021, FILA released their “Heat Up The Winter” collection in collaboration with BTS. Similar to the “Create Your Winter” collection, it is a range of neutral and pastel colors that lean towards blue tones in coats, jackets, shoes, and bags to match. Fila also launched a group exhibition video of the collection as well as one for each member of the band.

The “Heat Up The Winter” collection can be found at the Fila Korea website here.

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On October 15, 2021, FILA revealed their first winter collection of 2021 known as “Create Your Winter.” The collection consisted of coats, jackets, shoes, and bags in neutral and pastel colors. In collaboration with BTS, Fila released group and individual videos of the members advertising the collection.

The “Create Your Winter” collection can be found at the Fila Korea website here.

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On October 4, 2021; FILA introduced their ‘Run Your Race’ Neuron running shoe collection.

Visit FILA Korea’s official website to find out more information about the collection.

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On September 27, 2021, FILA revealed their new ‘Explore’ collection

Visit FILA Korea’s official website to find out more information about the collection.

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On September 13, 2021; Fila announced their ‘Dynamite’ collection inspired by the BTS hit song.

Visit FILA Korea’s official website to find out more information about the collection.

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On August 11, 2021; Fila announced their ‘Find Your Basics’ fall collection. The collection includes everything comfortable in shoes, clothes, and accessories.

Visit FILA Korea’s official website to find out more information about the collection

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On May 18, 2021, FILA announced their ‘This is Our Summer’ collection!

Visit FILA Korea’s official website to find out more information about the collection

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On April 23, 2021; FILA revealed their ‘Runner’s Instinct: Neuron’ collection.

Visit FILA Korea’s official website to find out more information about the collection

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On March 17, 2021; FILA posted on Twitter revealing their Project 7: ‘Back To Nature’ collection.

Visit FILA Korea’s official website to find out more information about the collection

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On February 25, 2021, FILA introduced their spring ‘Reverse x Rebirth’ collection.

Visit FILA Korea’s official website to find out more information about the collection

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On February 21, 2021; FILA introduced their ‘NOW ON’ collection featuring a ‘day time’ vs. ‘night time’ theme.

Visit FILA Korea’s official website to find out more information about the collection

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On January 21, 2021, FILA released their 2021 ‘New Beginning Back to School’ Collection.

Visit FILA Korea’s official website to find out more information about the collection

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On December 23, 2020, Fila released their “Greetings from Fila” video featuring BTS.
The video includes each member of the band wishing their fans happy holidays in a different language.

On December 1, 2020, Fila released their ‘Walk with Fila’ video featuring BTS.

On October 22, 2020, FILA released their 2020 winter ‘FILA on the Street’ Collection.

Visit FILA Korea’s official website to find out more information about the collection

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On September 24, 2020, FILA launched their ‘Project 7: 'Fall - Winter Capsule’ collection.

Visit FILA Korea’s official website to find out more information about the collection

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On August 6, 2020, FILA revealed their fall ‘Go Beyond’ collection.

Visit FILA Korea’s official website to find out more information about the collection

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In Spring 2020, a special-edition capsule of FILA’s Voyager Collection became exclusively available at Urban Outfitters for purchase in Korea and then in the U.S. later that summer.

With the addition of FILA x BTS collections, Urban Outfitters began to carry clothing and accessories from the various collections.

Visit Urban Outfitters official website to see available collection items.

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On April 28, 2020, FILA Korea welcomed their colorful summer collection known as ‘Paradise’.

Visit FILA Korea’s official website to find out more information about the collection

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On April 10, 2020, FILA launched their ‘Love Yourself’ Collection.

This collection concept consisted of designs that reflected BTS’s ‘IDOL’ & ‘DNA’ era and was only available for purchase in Korea via Weverse Shop Global & ABC Mart Korea.

Visit FILA Korea’s official website to find out more information about the collection

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one world, one fila

On March 13, 2020, FILA Korea launched their ‘Voyager’ capsule collection in collaboration with BTS.

This collection featured a range of sneakers, apparel, and accessories that with galaxy-inspired motifs. The sneakers were available in seven colors representing each member of BTS.

Visit FILA Korea’s official website to find out more information about the collection

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On April 5, 2020, RM, Jin, Suga, J-Hope, and V modeled for the new FILA Originale SS20 collection while Jimin & Jungkook modeled for the Con Amore collection.

The Fila Orignale collection highlighted digital technology, which applies digital technology to gradiet colors, making the same color show a ulti-layered sense.

*The Con Amore & Originale SS20 collection photos were sourced from Fila HK*

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In March 2020, FILA kicked off their ‘One World, One Fila’ campaign by launching their ‘White Series, Cultura’ collection of t-shirts and sweatshirts with their trademark logo.

This exclusive series was available at selected stores in Indonesia and Tokopedia.

The White Series collection photos were sourced from Fila Indonesia*

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On October 1, 2019 KST, FILA Korea announced BTS as the global models for the brand and together they plan to expand their ‘One World, One FILA’ message.

As global models, BTS FILA endorsem*nts will be shared all around the world in regions like the Americas, Europe, and Asia.

(Source: 1)

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Fila — US BTS ARMY (2024)

FAQs

Is BTS sponsored by FILA? ›

As global models, BTS FILA endorsem*nts will be shared all around the world in regions like the Americas, Europe, and Asia.

What brands are BTS ambassadors of? ›

Over the past few years, BTS has been the face of brands like Samsung, Samsonite, Seoul Tourism, Louis Vuitton, Puma, McDonald's, Coca-Cola, FILA, Hyundai, and a host of big Korean brands.

What celebrity endorsem*nt does BTS have? ›

BTS is known to endorse the likes of Samsonite, Louis Vuitton, FILA, Hyundai, Seoul Tourism, and Puma, amongst others.

When did BTS start endorsing Samsung? ›

Since 2020, BTS has been collaborating with Samsung, endorsing the flagship Galaxy S20 series and folding devices.

Does BTS have a contract with FILA? ›

BTS are the new faces of the athletic lifestyle brand. “Under the agreement, BTS will wear Fila apparel and footwear in South Korea, as well as in. The brand message that Fila wants BTS to portray and amplify is “One World, One Fila.”

Is FILA owned by Korea? ›

South Korean-owned sportswear brand Fila Holdings said Monday it has named Todd Klein, head of the company’s North American subsidiary, for a new position in charge of the global marketing strategy.

What brand is Jimin's ambassador? ›

LVMH Moët Hennessy Louis Vuitton signed Jimin as a brand ambassador for two of its labels, Dior and Tiffany & Co.

What luxury is BTS ambassador? ›

Even before BTS was named as Louis Vuitton ambassadors, the boy band had already established a special connection with the house of Dior.

Which brand ambassador is Kim Taehyung? ›

The K-pop superstar debuted with an ad campaign for the jewelry brand's Panthère line.

What brand does Jimin represent? ›

BTS member Jimin has been named the official global brand ambassador for the French luxury brand Dior. He is the first Asian male ambassador for the brand.

Which celebrity is a big fan of BTS? ›

The BTS A.R.M.Y. (short for Adorable Representative M.C. for Youth) is tens of millions strong, and stars including Taylor Swift, Tyra Banks, Justin Bieber and even John Cena are proud to share their obsession with the seven-person group, comprised of Jungkook, Jimin, V, Suga, Jin, J-Hope and RM.

Who in BTS has a license? ›

Everyone except Namjoon and Jimin has a driving license. If you watch Bon Voyage season 3, you will notice from their coversations that most of them have had an international driving license except for Jimin and Namjoon.

Which phone does J-Hope use? ›

J-Hope and Jungkook are using Galaxy Fold.

Which phone does JK use? ›

He is using Samsung Galaxy Z Flip Thom Browne edition.

What phone did BTS promote? ›

BTS Stars in Ads for Samsung Galaxy Z Flip 5 & Z Fold 5: Here's How to Get a Free Phone.

Who does FILA sponsor? ›

Fila's title sponsorships will extend to the US Men's Clay Court Championships in Houston, the Campbell's Hall of Fame Championships in Newport, The Legends Ball in New York, and the AEGON Championships in London.

What brand do BTS wear? ›

Among the clothes worn by the members are clothing and accessories from Valentino, Celine, LV, Calvin Klein, Dior, Bottega Veneta. Despite that, they also tend to wear clothes from other brands such as FG, Converse, Versace and other designer or sports clothing.

Which company supports BTS? ›

That year, Bang Si-hyuk signed RM as the first member of BTS and launched nationwide auditions to recruit other members of the group—BTS made their debut under Big Hit on June 13, 2013. In 2012, the company signed Lim Jeong-hee, and formed the girl group GLAM as a collaboration with Source Music.

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