Find Out Which Jewelry and Watch Brands Boast the Highest Resale Value (2024)

New York—Unsurprisingly, as Americans lost jobs or moved during the pandemic last year, they were consigning more goods via companies like The RealReal.

From the first half to second half of 2020, the average monthly volume of new consigners on the luxury resale site rose 28 percent.

Of those, the largest percentage, 35 percent, were in the Gen Z or millennial demographic, according to the company’s annual resale report, which shares insights from the year prior and makes predictions for the current year.

French brands garner consigners the most bang for their buck, the report shows, providing the highest resale value of all items consigned, meaning the closest to the item’s original retail price.

The top fine jewelry brand per resale value in 2020 was Van Cleef & Arpels, which ranked as the second highest brand in terms of resale value across all categories.

The No. 3 brand overall was Louis Vuitton, No. 4 was Hermès, and at No. 5 was Chanel.

While these brands may have fine jewelry, high jewelry and/or watch collections, they boast large handbag and other accessory sales, so their results can’t be attributed to the jewelry and watch categories alone.

However, other jewelry- and watch-specific companies also made The RealReal’s top 10 list.

No. 6 was Rolex, followed by Patek Philippe at No. 7. Cartier, meanwhile, ranked No. 9.

The RealReal noted that Patek Philippe made the largest jump on the list this year, moving up three spots.


Find Out Which Jewelry and Watch Brands Boast the Highest Resale Value (1)
(Graphic courtesy of The RealReal)

As the graphic above illustrates, proven, classic jewelry and watch items that are widely recognizable are in highest demand at the secondhand seller.

Van Cleef & Arpels’ “Alhambra” collection sells for 86 percent of its original retail price on average, and 90 percent of pieces sell within 30 days.

The Cartier “Love” collection sells for 78 percent of its original retail price on average, while the Tiffany & Co. “T” range earns 69 percent of its original retail price.

But contemporary independent brands are also gaining recognition amid the company’s savvy network of consigners and shoppers (53 percent of consigners also shop at The RealReal).

Suzanne Kalan’s average sale price has increased 25 percent year-over-year. Mizuki’s has increased 15 percent year-over-year, and Temple St. Clair’s has increased 12 percent year-over-year.

Foundrae is one of the company’s hottest contemporary fine jewelry brands, the report shows.

One-hundred percent of Foundrae pieces sell within the first 30

Find Out Which Jewelry and Watch Brands Boast the Highest Resale Value (2024)

FAQs

Find Out Which Jewelry and Watch Brands Boast the Highest Resale Value? ›

Several kinds of jewelry stones and metals appreciate in value. These materials include diamonds, gold, palladium, platinum and silver. These materials increase in value over time due to scarcity.

What jewelry brands have the best resale value? ›

5 Jewelry Brands That Carry the Most Resale Value
  • Cartier. Founded in 1847, Cartier is one of the most well-known names in fine jewelry. ...
  • Van Cleef & Arpels. ...
  • Tiffany & Co. ...
  • David Yurman. ...
  • Harry Winston.
Jan 27, 2023

What jewelry appreciates in value the most? ›

Several kinds of jewelry stones and metals appreciate in value. These materials include diamonds, gold, palladium, platinum and silver. These materials increase in value over time due to scarcity.

Which watch has good resale value? ›

Rolex. One of the leading watchmakers since 1905, Rolex is hands-down the maker of some of the best investment watches on the market. Of all the models available, the Deepsea and Submariner are excellent choices due to their resale value. Selling a used Rolex can bring the seller high returns.

What jewelry does not lose value? ›

The most valuable type of jewelry is rare and old jewelry that hasn't been damaged in any way. If you're looking to invest in jewelry, gold, diamonds, silver, and other precious gemstones are the best options.

Where can I get the most money for selling jewelry? ›

Your choices are a jewelry store, a pawn shop or a “We Buy Gold” dealer. In most cases all three will offer you “scrap value,” that is, the value of the metal, diamonds and gems. Of the three, you'll usually get the most money from a jeweler.

How do I get the most money to sell my jewelry? ›

Selling your jewelry in person to a local shop may still be the best way to get the most money out of it. Here, too, you have lots of options, including coin shops, pawnshops, consignment shops and jewelers. The American Gem Society provides a list of local jewelers who buy jewelry.

Which jewelry is best investment? ›

While diamonds are often considered a good investment, they aren't the only precious stones worth investing in. Emeralds, rubies, and sapphires often fetch high prices. Natural saltwater pearls can also go for a few thousand dollars, depending on the type of jewelry.

What is good jewelry to invest in? ›

  • Diamonds. Diamonds are some of the best assets that can beat the effects of inflation and other economic crises. ...
  • Pearls. Top-quality pearls are usually worth over $100 up to even millions of dollars and are sought after by jewelry investors all over the globe. ...
  • Gold. ...
  • Platinum. ...
  • Gemstones.

What jewelry is the most popular right now? ›

Meanwhile, as gold continues to be the top-grossing jewelry material — dominating nearly half the market in 2021 — a significant number of designers are rebelliously incorporating more silver finishes, both mixed with contrasting metals and singularly.

Which watch brand does not lose value? ›

Rolex. If you know anything about the watch industry, you'll know that Rolex watches hold their value incredibly well. There are several reasons for this: Firstly, their exceptional quality is a result of premium materials chosen by experts at Rolex.

Which watches always go up in value? ›

Rolex, TAG Heuer, Omega, and Breitling watches lead the pack as far as value appreciation goes. When choosing an investment watch, make sure to research the model and materials.

How do I know what watch will go up in value? ›

Here are the four crucial questions to ask yourself to determine if a particular watch style is a worthy investment.
  1. Does it have “style longevity”? ...
  2. Does the watch have all its original parts? ...
  3. Is this a pre-owned watch? ...
  4. Would the resale value be attractive to other shoppers?
Mar 22, 2018

What is the easiest jewelry to sell? ›

Top Jewelry Ideas to Make and Sell
  1. DIY Morse Code Bracelets. Morse code bracelets include beads or charms that spell out various messages in morse code. ...
  2. Rosy Dangling Earrings. ...
  3. Woven Yarn Bangles. ...
  4. Rope Necklace. ...
  5. Customizable Charm Bracelets. ...
  6. Stone Pendants. ...
  7. Beaded Necklaces. ...
  8. Precious Metal Earrings.
Sep 26, 2022

What jewelry is better than gold? ›

Because platinum rings are heavier, rarer, and more pure than gold, they are more valuable. Even though pure gold may be more expensive per ounce, because platinum is denser, more of it is used when making a ring.

How can I sell my jewelry without getting ripped off? ›

How To Sell Your Gold Without Being Ripped Off
  1. Know the Realities of Selling Gold. Realize that even though gold prices are above $1,800 an ounce, you aren't going to get that. ...
  2. Shop Around. Take your gold to two or three independent appraisers. ...
  3. Keep the Gems Separate. ...
  4. Be Careful of Mail-In Gold Sales.

What percentage do jewelers pay for jewelry? ›

For example, very rare and highly desirable pieces may fetch a higher price. However, the vast majority of fine jewelry will receive an offer that is between 20% and 50% of its original price. If it's your first time reselling luxury jewelry, this price range may come as a surprise.

Should I get my ring appraised before selling? ›

Why You Should Get An Appraisal Every Couple of Years. Depending on how long it has been between the original purchase and when you resell the item, you may want to have your jewelry reappraised. It's typically a good idea to have your jewelry reappraised every 5-10 years to keep up with market value.

Is it better to pawn or sell jewelry? ›

For pricing and appraisals, selling to jewelry stores is better than pawn shops. Pawn shops have high overhead costs and typically resell items at a lower price. Jewelry stores have in-house master jewelers who can provide accurate appraisals and higher prices for your jewelry.

Is it better to sell jewelry or trade it in? ›

In addition to clearing out space for new jewelry, trading in your used jewelry will usually get you a better value than selling it for cash.

How much will jewelers pay for diamonds? ›

In most cases, a diamond engagement ring or other diamond jewelry will have a resale value of between 20 and 60% of the amount it cost when it was new.

What is a better investment than diamond? ›

Which is best for investment: gold or diamonds? Gold is often regarded the better investment option over diamonds, as this precious metal is more easily traded and is often viewed as a currency with a stable, increasing value over the long term.

What is the best diamond to invest in? ›

According to a well known diamond trade organization the ideal diamond for investment is a Round Brilliant from 1.01 to 1.49 carat, D-H in color and from IF (internally flawless) to VS2 (very slightly included) clarity.

Do Tiffany watches hold their value? ›

Do Tiffany watches hold their resale value? Like other Tiffany jewelry, Tiffany watches maintain a high resale value.

What is the best gold karat to invest in? ›

For investment purpose 24 karat gold is the best as it signifies 99.9 percent of the gold standard purity. 24 karat gold is called the purest form of gold because it does not contain any other form of metal traces in it. There is no other form higher than 24 karat gold, it is the highest form of gold metal.

How much jewelry should you own? ›

In many stylists', experts' and jewellers' opinion, we should regard five pieces of jewellery as essential. If your jewellery collection is still in its infancy, these five are perhaps the best place to start. It's all about quality jewellery that you can wear every day, for the rest of your life.

Which gold item is best for investment? ›

Solid Gold (Biscuits/Bars/Coins)

Individuals can also invest in solid gold by purchasing biscuits, bars, or coins. The making charges here are very low, and you get good returns while selling. However, one common risk factor in the possession of physical gold is storage and theft.

What is the trend in jewelry in 2023? ›

Although gold tones still continue to dominate the spring/summer 2023 edits, there was a notable rise in the volumes of silver jewellery coming through, which was evident everywhere from Loewe to Missoni. Heart-shaped jewellery is another recurring trend this season.

What is the trend on jewelry for 2023? ›

Jewelry Trend 2023: Statement Silver

Since silver metallics and aluminum-like materials are all the rage thanks to their party-ready shine and futuristic feel, the trend has found its way into jewelry boxes, too.

What is the most popular jewelry in USA? ›

Earrings are the most popular type of jewelry, round cut stones reign supreme and bigger is better! That's what more than 3,700 women said when we asked them about their favorite jewelry.

How much is the cheapest Rolex? ›

How much is the cheapest Rolex? The cheapest Rolex for women is the Oyster Perpetual Reference 276200 that costs $5,300 MSRP. For the men is the Oyster Perpetual Reference 126000 at $5,800 MSRP.

What watches never stop? ›

THEY LAST FOREVER. One of the most amazing things about an automatic watch is its longevity. Unlike a battery powered or quartz watch, with the right craftsmanship, an automatic watch has an indefinite lifespan, pausing only when the wearer ceases to wind or move the internal mechanisms of the timepiece.

What is the most counterfeited watch brand? ›

It stands to reason then that Rolex is also the most faked watch brand in the world, followed closely by genuine market runners-up Cartier and Omega, but what's surprising is just how big the scale of that fakery is.

What gives a watch value? ›

Evaluating Your Watch's Condition

While brand, age, and rarity are all factors that can impact how much your watch is worth, none are more important than the condition.

Does TAG Heuer hold its value? ›

Do TAG Heuer watches hold their value? Luxury watches like TAG Heuer are more inclined to hold their value well over the years due to the quality and valuable materials of the watch. TAG watches are also reliable and continue to maintain good time which is another factor as to why they'll hold their value.

Are watches going down in value? ›

After an unprecedented surge in 2021 and into the first three months of 2022, prices for the most desired Rolex, Patek Philippe and Audemars Piguet models have been falling sharply. Watch values have been hit by slowing economic growth, higher interest rates and the collapse of crypto currencies.

How do you tell if a watch is a good investment? ›

Watches made in small quantities like limited editions or timepieces from small independent brands like F.P. Journe are good candidates for investment, as are vintage models that were initially unpopular, like the original Audemars Piguet Royal Oak. The next important factor to consider is the condition.

Are watches a good investment right now? ›

Watches usually make good long term investments. This means they might not be the right assets for you if you have short term investment goals. You should also consider your budget and invest in something you can afford. Also, consider investing in a timepiece you love so you can keep it if it loses value.

What type of jewelry is most profitable? ›

Here are some great small jewellery business ideas that can lead you to success.
  1. Wedding Rings. Wedding rings are among the most lucrative jewelry pieces to sell. ...
  2. Individual Name Necklaces. ...
  3. Wedding Rings. ...
  4. Pendants. ...
  5. High-Quality Jewelry. ...
  6. Men's Jewelry. ...
  7. Bracelets for Adolescents. ...
  8. Necklaces for Men.
Oct 8, 2022

Is there a market for old jewelry? ›

There's a steady market for good vintage jewelry, but tapping into it can be a hit-and-miss process if you're not already in the business. It saves time and stress to go straight to a professional online buyer and get a serious cash offer.

What does pt850 mean on a necklace? ›

If a piece of platinum jewelry is marked "Platinum" then it contains at least 95 percent pure platinum. Jewelry with 85 to 95 percent pure platinum is marked "950 Plat." or "950 Pt.," "850 Plat." or "850 Pt.," etc. Both the two- and four-letter abbreviation for platinum is used.

What jewelry is inappropriate to wear in the kitchen? ›

Wash your hands often and wear gloves. No other items are allowed, including medical alert bracelets, rings with jagged edges (like diamond rings), bracelets, and watches. Any jewelry that's not worn on your hands or arms — such as earrings, necklaces, or facial jewelry — are technically allowed under the Food Code.

What jewellery stays on forever? ›

What is Permanent Jewellery? Permanent jewellery is jewellery designed to stay on your wrist always (yep, 24/7!). Unlike other bracelets, they have no clasp and will be welded on for lasting, permanent wear!

What jewelry lasts the longest? ›

Gold-filled jewelry can last decades and are often heirlooms. Plus, they're more durable than 18k pieces. But don't forget to care for your pieces to make them last as long as possible.

What color is better than gold? ›

Platinum vs White Gold Composition

Stronger and more durable than gold, platinum is the heaviest and densest precious metal. As you can see, gold used in jewelry depends on a higher percentage of alloys and rhodium for its strength and durability.

What is the best gold to wear all the time? ›

Solid gold is the best quality of gold there is - it's great to wear everyday, won't fade, and is hypoallergenic. However, since the entire piece of jewelry is made of gold, it is very expensive and unaffordable to many people.

What is better than white gold? ›

Platinum always tends to be more popular than white gold for engagement rings. It is a rarer metal and more durable,” Sachs reveals.

What is the best jewelry brand to invest in? ›

Investment Jewelry can be defined as jewelry pieces that hold their value and / or increases in value over time. The 5 best investment jewelry pieces that are worth adding to your collection which include a Rolex, a Cartier bracelet, a Van Cleef & Arpel Alhambra, Chaumet Josephine collection, and Mikimoto pearls.

What is the best jewelry to sell to a pawn shop? ›

Along with diamonds, gold and silver metals are good for pawning. The advantage of gold and silver is that you can sell them as individual wearable jewelry pieces or as scrap metal. Most people have scrap metal in their collection - including broken chains, settings with missing gems, old rings, and outdated pieces.

What's the best investment in jewelry? ›

While diamonds are often considered a good investment, they aren't the only precious stones worth investing in. Emeralds, rubies, and sapphires often fetch high prices. Natural saltwater pearls can also go for a few thousand dollars, depending on the type of jewelry.

What is the average resale value of jewelry? ›

Resale Value. Generally, when you sell pre-owned fine jewelry, you can expect to get around 20 to 50% of the original purchase price. There are a few exceptions to this range. For example, very rare and highly desirable pieces may fetch a higher price.

What type of gold jewelry is best to invest in? ›

The higher the karat, the purer the gold.) For investment purposes, 21 karats or higher is seen as most desirable, as purer gold is less likely to tarnish.

Is it better to sell a watch to pawn shop or jewelry store? ›

Pawning Your Watch

If you need a cash loan but are not willing to part ways with your watch, pawning it is your best option. Getting a collateral loan from a pawn shop is quick and easy.

Should I sell jewelry to a pawn shop or jeweler? ›

Pound for pound, pawnshops tend to offer better prices when you need to buy or sell jewelry. This is because, unlike jewelers, who focus on maximizing profit at every sale, pawnbrokers are more concerned with keeping their inventory moving.

What do pawnshops give most money for? ›

Pawn stores usually pay the most for jewelry like diamonds and gold, timepieces, coins, vintage sneakers, designer purses, and handbags. However, every pawn shop can buy high-ticket items, including vehicles, real estate, and jewelry.

What rings are a good investment? ›

any engagement ring with a large, high-grade diamond or gemstone is a true financial investment. You are simply mounting an investment-grade gemstone onto an engagement ring so that the investment can be worn. It's an investment that will appreciate over time and that you can appreciate day in and day out.

How do I know if my jewelry is valuable? ›

We recommend taking the piece to a jeweler to be tested. They will have professional tests that will determine whether your jewelry is real as well as the purity of the metal itself. A certified appraiser will be able to provide the value of the piece as well.

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