SPONSORED: Have your credit cards at the ready! Fenty Beauty, the all-inclusive make-up and beauty brand created by superstar Rihanna, is now available in South Africa. Here are five things you should know about the brand, as well as a list of must-have products:
1. It’s Rihanna’s brainchild
Rihanna created Fenty Beauty ‘so that women everywhere would be included’, focusing on a wide range of traditionally hard-to-match skin tones, developing beauty formulas for foundations that work for all skin types and pinpointing universal shades. Her vision, she said at the time of launch, is to inspire: ‘Make-up is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances and take risks and dare to do something new or different.’
2. It spawned the Fenty Effect
‘Fenty Beauty by Rihanna was created for everyone: for women of all shades, personalities, attitudes, cultures and races. I wanted everyone to feel included. That’s the real reason I made this line,’ Rihanna has said. Celebrated for its inclusive colour range of foundation shades, the so-called ‘Fenty Effect’ has since pushed other make-up brands to offer way more variety in the range of shades in their foundation. Fenty originally launched with 40 different shades – unheard of at the time – and today, five years on, Fenty Beauty boasts 50 different shades.
3. The range includes …
Rihanna has amazing skin. But it hasn’t always come easy. As a teen, she was overwhelmed with all the skincare options out there. And, when she was younger, she tried a product that discoloured her skin, which put her off from trying anything else for a long time. So, it should come as no surprise that after debuting her make-up line in 2017, Rihanna has gone on to launch a skincare line – Fenty Skin. Every product in the range is a multitasker, easy to use and packed with benefits. It’s all designed to complement Fenty Beauty make-up and has been tested on all skin types and tones. It’s for everyone, including the men in your life!
4. Fenty Beauty is worth a lot
According to Forbes, Riri’s net worth has hit $1,7 billion, and while she has chart-topping hits aplenty, it’s her fashion and beauty lines that have amassed her growing fortune. Fenty Beauty is worth a staggering $2,8 billion, Forbes estimates.
5. It’s considered a cult brand because …
Rihanna spent years refining her go-to makeup technique, testing it backstage, on stage and in real life. When Fenty Beauty by Rihanna premiered, it did so simultaneously online and in 1 620 stores in more than 17 countries. Rihanna’s vision for beauty is feminine and edgy, individual and inclusive, and she always keeps makeup-wearers around the globe guessing. From packaging design to formula and shade development, she is intimately involved in every aspect of the brand’s creation and always will be.
The best sellers:
1.Fenty Beauty Diamond Bomb
A shimmering one-of-a-kind diamond-dusted highlighter that applies to face and body like a 3D glittering veil? Meet the iconic Fenty Beauty Diamond Bomb. The jelly-like powder melts into your skin, delivering show-stopping sparkle all over the face and body.
2.Fenty Beauty Lipstick
When it came to the Fenty Icon Refillable Lipstick, Rihanna curated every shade to ensure the perfect line-up of high-pigment, low-maintenance reds and neutrals. It’s a semi-matte, creamy formula that’s long lasting, plus its refillable. So choose your shade, then choose your case to complete your Fenty Icon Lipstick. Once you get to empty, just purchase a new fill and you’re good to go!
3.Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation
This is the best-selling foundation that changed the game forever – 50 shades for the most inclusive foundation range yet. Pro Filt'r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium or full coverage. This oil-free soft matte foundation is made with climate-adaptive technology that's resistant to sweat and humidity, and it won't clog pores. So, wherever you are, it's going to work for your skin.
4.Stunna Lip Paint Longwear Fluid Lip Color
This weightless, long-wear liquid lipstick boasts a soft matte finish in a range of head-turning shades that look incredible on all skin tones. The long-lasting matte pigment is so weightless you might even forget you’re wearing it.
5.Eaze Drop Blurring Skin Tint
This instant, blurring skin tint comes in 25 flexible shades with buildable light to medium long-wear coverage. Plus, thanks to its ‘QuickBlur Complex’, it also has a hydrating, diffused effect. That means a smooth texture that layers well with primer and skincare. Yes please.
Fenty Beauty and Fenty Skin products are available at Edgars stores nationwide. Or shop the range online now!
