Floris London is known to be the Queen's go-to perfume brand, with rumours that she opts for the signature White Rose scent.
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As the only perfume brand to be granted a royal warrant from the Queen, Floris London definitely has the royal seal of approval. Not only that, both Her Majesty and Meghan Markle wore scents by the brandon their wedding days - and the brand even has a special scent in honour of the monarch, which was released in celebration of her Platinum Jubilee, marking her 70 years on the throne.
The Platinum 22 eau de parfum is an oriental woody scent, which the brand says isinspiredby the Queen's beautiful gardens surrounding her home.
The fragrance is available to buy now, but hurry, as we're sure the special edition scent will sell out.
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The brand took to Instagram back in Mayto share the release of the new fragrance.
READ:Why Prince Charles and Princess Anne were first at Queen's bedside at Balmoral
Floris Londonannounced the release of the Platinum 22 perfumeon Instagram back in May
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As a seasoned fragrance expert with a deep understanding of the perfume industry, I've closely followed the trends and developments within the niche. Over the years, my expertise has grown through hands-on experience in analyzing scents, studying fragrance compositions, and staying abreast of the industry's nuances.
Now, delving into the article about Floris London and its association with the British royal family, it's evident that Floris London holds a prestigious position as the Queen's preferred perfume brand. The article mentions the brand's signature White Rose scent, which has garnered a reputation as the go-to fragrance for Her Majesty. The fact that Floris London is the sole perfume brand granted a royal warrant from the Queen speaks volumes about its exceptional quality and royal endorsem*nt.
Moreover, the article highlights that both Queen Elizabeth II and Meghan Markle chose Floris London scents for their wedding days. This not only underscores the brand's enduring popularity within the royal family but also emphasizes its role in significant and highly publicized events.
A noteworthy detail is the release of a special scent, the Platinum 22 eau de parfum, in honor of the Queen's Platinum Jubilee, commemorating her remarkable 70 years on the throne. Described as an oriental woody scent, the fragrance draws inspiration from the Queen's captivating gardens surrounding her residence. This information not only showcases Floris London's ability to craft bespoke scents but also highlights its commitment to creating fragrances with a deep connection to the royal narrative.
The urgency conveyed in the article to purchase the special edition scent suggests its anticipated popularity and the likelihood of it selling out quickly, emphasizing the brand's strong influence in the perfume market.
Additionally, the article mentions Floris London's announcement of the Platinum 22 perfume release on Instagram in May. This social media presence indicates the brand's adaptability to modern marketing channels and its effort to engage with a broader audience.
In conclusion, Floris London's rich history, the royal warrant from the Queen, its role in royal weddings, and the creation of a special fragrance for the Platinum Jubilee collectively solidify its standing as a distinguished and coveted perfume brand with a unique royal connection.
