From Snooki to social media: The 2000s pouf hairstyle is back (2024)

Better grab your Bumpits.

Back in the 2000s, celebrities like Lauren Conrad, Lindsay Lohan, Hilary Duff and —most notably —“Jersey Shore” star Nicole “Snooki” Polizzi popularized the pouf, a pinned-back bouffant that paired beautifully with everything from ponytails to long, loose locks.

Now, decades later, the voluminous look is roaring back into fashion, thanks in large part to social media stars who were in kindergarten the first time the trend took hold.

Take Addison Rae, the TikTok superstar born in 2000 — just four years before “Laguna Beach” premiered on MTV.

Rae recently called for the return of the throwback ‘do, showing off her own version (courtesy of stylist Kiley Fitzgerald) and writing, “Bring back poofs [sic]. Btw where’s my bump it [sic]?”

Fitzgerald tells Page Six Style that she and Addison “get nostalgic over old trends,” particularly the “fun and spunky” pouf.

The hair pro swapped Bumpits for Velcro rollers to create a “more mild, modern” version of the look, explaining of its renewed appeal, “Having height in the front of the hair gives something to the shape of our face.”

Not everyone was a fan of Rae’s decision to revive the style, however.

“WHAT IN THE SNOOKI IS GOING ON HERE?! NO! Absolutely not. We fought too hard to make this trend leave in the early 00s,” one follower wrote in the comments section of her clip.

“Ma’am I was made fun of of this style lol. Please no,” another wrote.

From Snooki to social media: The 2000s pouf hairstyle is back (1)

But while millennials might have pouf PTSD, Gen Z is clearly here for the pouf’s return.

“My mum used to do this hair style [sic] all the time, i think its [sic] cute,” one defender commented.

Anne Hathaway rocked a pouf of her own during last month’s Cannes Film Festival, hitting the red carpet with center-parted, half-up hairstyle topped with a mini beehive.

From Snooki to social media: The 2000s pouf hairstyle is back (2)

The “Devil Wears Prada” star’s hairstylist, Adir Abergel, told Harper’s Bazaar he “was inspired by the height of the 1960s and the effortlessness of the models during that era, like Jean Shrimpton, Veruschka, and the curtain bangs on Brigitte Bardot and Farrah Fawcett.” (So … not Snooki?)

For those inspired by the nostalgic Y2K style, Bumpits are still available online for the low price of $6.69 —and in a delightful twist, an old photo of Hathaway still features in the promotional materials for the product, proving she never gave up on the pouf.

From Snooki to social media: The 2000s pouf hairstyle is back (2024)

FAQs

Is the poof hairstyle coming back? ›

Everything Y2K is swinging back into style, and as the trend cycle continues to churn, the pouf has inevitably made its way back into the beauty lexicon.

When was the pouf hairstyle popular? ›

Back in the 2000s, celebrities like Lauren Conrad, Lindsay Lohan, Hilary Duff and — most notably — “Jersey Shore” star Nicole “Snooki” Polizzi popularized the pouf, a pinned-back bouffant that paired beautifully with everything from ponytails to long, loose locks.

What is snooki's hairstyle called? ›

The reality star, 35, appeared to turn back time to 2009, as she wore her iconic pouf hairstyle from the show's initial run at the season 7 premiere for Jersey Shore Family Vacation.

Are poufs outdated? ›

We've gathered some pouf-espue looks that are 2022-approved for an updated spin on the 2000s staple. These refined styles have taken the pouf from outdated to client favorite—grab your teasing bomb and bobby pins, the pouf is back!

When was poofy hair popular? ›

Big, fluffy, bouncy hair is so '80s. Think Farrah Fawcett with her famous feathered flips, Cindy Crawford's big, bouncy curls, and Pamela Anderson's signature bombshell blowout.

Who created the pouf hairstyle? ›

Léonard-Alexis Autié, or Autier, or Monsieur Léonard (1751- 1820) was Marie Antoninette's hairdresser and inventor of the Pouf. His Paris salon was so busy, that he was only able to attend to the Queen's needs on a Sunday, sending along his youngest brother, Jean-François during the week.

What does pouf mean in hairstyle? ›

pouf in British English

a. a woman's hair style, fashionable esp in the 18th century, in which the hair is piled up in rolled puffs. b. a pad set in the hair to make such puffs.

When did poufs become popular? ›

Pound notes started to circulate in England in 1694, shortly after the establishment of the Bank of England, and the notes were originally handwritten. The pound worked in its complex scheme of pennies and shillings until 1971, when the decimal system was introduced.

What is puff hairstyle called? ›

A bouffant (/buːˈfɒnt/ boo-FONT) is a type of puffy, rounded hairstyle characterized by hair raised high on the head and usually covering the ears or hanging down on the sides.

What is a bubble haircut? ›

The bubble bob is very similar to other bobs in that it can vary in length, layering, and angle. “A bubble bob is more voluminous and rounded than other bob styles with bounce and fullness all around,” says salon owner Nunzio Saviano. “It's very bubble-like.”

Are hair puffs coming back? ›

So the pouf is back. But you don't want to look like you're cosplaying as your younger self from 15 years ago, which is why there are ways to modernize it. "We are seeing the pouf return in a more relaxed, chicer way," celebrity hairstylist Sophie Sugarman tells POPSUGAR.

Is the Farrah Fawcett hairstyle coming back? ›

The Farrah Fawcett, a quintessential '70s hairstyle, featured big, feathered layers with plenty of movement and texture. In 2023, it's reimagined as the Butterfly Cut. This updated version maintains the layers but with a softer and more modern feel. It involves layering from the cheekbones down past the jawline.

Is the bump it coming back? ›

The answer seems to be a resounding yes. With influencers and celebrities leading the charge, the bump is reclaiming its rightful place in the spotlight.

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