In the turbulent world of fashion retailing, competitive advantageis achieved by first targeting not simply in terms of demographics butalso in terms of lifestyle and attitude to fashion, and secondly bycreating a store image congruent with that of the target market. Thefindings of past studies are brought together and the results of alifestyle and store image questionnaire which was administered tocustomers of a well‐known retail fashion chain in the UK are presentedAnalysis was focused on lifestyle and store image and included theidentification of clusters of customers with similar profiles.
In the turbulent world of fashion retailing, competitive advantage is achieved by first targeting not simply in terms of demographics but also in terms of lifestyle and attitude to fashion, and secondly by creating a store image congruent with that of the target market.
Your competitive advantage is the combination of marketing elements that sets your business apart. It's about the unique benefit customers get when they do business with you. ... Ask yourself:
Competitive advantages include the attributes of your product or service which competitors find difficult to copy. For example, the quality of your staff: their skills, attitudes and relationships with customers; and the innovative features that constitute the intellectual property of the business.
Michael Porter, the famous Harvard Business School professor, identified three strategies for establishing a competitive advantage: cost leadership, differentiation, and focus (which includes both cost focus and differentiation focus)[1].
Introduction: My name is Mr. See Jast, I am a open, jolly, gorgeous, courageous, inexpensive, friendly, homely person who loves writing and wants to share my knowledge and understanding with you.
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