Written By: Pragati Awasthi|Updated: Jan 31, 2022, 09:08 PM IST
Over the years,a growing number of luxury fashion houses like Gucci,Saint Laurentand many othershave announced a commitment to adapt to more ethical fashion practices bygoing fur-free, opting for eco-friendly and cruelty-free options.
Take a look atmajor fashion destinations that have gonefur-free and areeco-friendly and vegan.
Prada
The Italian fashion house Prada Group announced in the year 2019that all of its brandswill no longer use animal fur in theirdesigns or products.
“The Prada Group is committed to innovation and social responsibility, and our fur-free policy is an extension of that engagement,” saidMiuccia Pradain an official statement. “Focusing on innovative materials will allow the company to explore new boundaries of creative design, while meeting the demand for ethical products.”
(Photograph:Twitter)
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Saint Laurent
French luxury brand Saint Laurent announces it will stop using fur,the move will take effect from the Fall 2022 collections. Theparent company Kering, which also owns Gucci, Balenciaga, Alexander McQueen and Botta Venega, will be completely fur free in all its fashion houses.
(Photograph:Twitter)
Vaute couture
Animal rights activist Leanne Mai-ly Hilgartmade her brand, Vaute Couture, 100% vegan, eco-friendly. This brand usesorganic, recycled and high-tech fabrics to create sustainable outerwears which are as comfortable as animal-derived wool, fur.
Hilgart foundthe brand with the aimof eliminating the use of animals in the fashion industry. Shesaid about her brand in aninterview,“I started with outerwear because I found being cold was an excuse to wear animal products.”
(Photograph:Twitter)
Melie Bianco
Melie Biancois one of thoseveganleather pursebrandsthat gives quality, craftsmanship, and affordability from premiumveganleather. They are beautiful, cruelty-free, animal-free and quite luxurious. Thebrand has won PETA’s‘Best Animal-Friendly Accessories’award.
(Photograph:Twitter)
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Versace
''Fur? I am out of that. I don't want to kill animals to make fashion. It doesn't feel right," Donatella toldThe Economist's 1843magazine. In 2018, Donatella Versacehas announced that her brand will no longer use real fur in its products.
(Photograph:Twitter)
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Matt & Nat
Matt & Nat brand provides youwith products that are eco-friendly, vegan and cruelty-free accessories made from recycled materials and organic products to promote sustainability.
(Photograph:Twitter)
Armani
Giorgio Armaniannounced the big decision to go fur-free in 2016. ''I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections," Armanisaid at the time.
"Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals."
(Photograph:Twitter)
Gucci
Gucci committed to stop using furin their collections in the year 2017.
"Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals," Gucci president and chief executive officer Marco Bizzarri said in astatement.
(Photograph:Twitter)
Italian luxury brand Dolce & Gabbana to stop using animal fur
Dolce & Gabbana will not use animal fur anymore! On Monday, a renowned fashion brand announced that it would stop the use of animal fur in all its collections starting this year.
The label will switch to eco-friendly faux fur.“Dolce&Gabbana is working toward a more sustainable future that can’t contemplate the use of animal fur,” Dolce&Gabbana communications and marketing officer Fedele Usai said in a statement.