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This Milan Fashion Week, Gucci will return to the official fashion calendar, Matthieu Blazy will debut his first collection for Bottega Veneta and 111-year-old Italian house Trussardi will make a comeback after a five-year hiatus.
Milan, like Paris Fashion Week, is transitioning back to a largely in-person event, taking place 22-28 February with 57 physical shows and 59 physical presentations, according to the official Fall/Winter 2022/2023 schedule released by the Camera Nazionale della Moda Italiana on Tuesday. Eight shows and 10 presentations will be fully digital.
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Diesel, Fendi, Prada, Emporio and Giorgio Armani, Moschino, Tod’s, Missoni, Versace, Dolce & Gabbana, Marni and Roberto Cavalli are all scheduled to show in person alongside Trussardi, Bottega Veneta and Gucci, which last fall hosted an off-season runway show in Los Angeles as part of its experimental Gucci Fest format. Trussardi’s return marks the first collection from new creative directors Serhat Işık and Benjamin A Huseby, the founders of Berlin label Gmbh who were appointed last May. Armani also returns after sitting out from men’s fashion week in January. Dior Men’s director of jewellery Yoon Ahn will show her jewellery turned ready-to-wear brand Ambush for the first time this season, and Ferrari will also make its Milan Fashion Week debut. Designer Marco Rambaldi, the winner of CNMI's first “made in Italy” designer contest for independent brands, will show on 23 February and be featured on Maison Valentino’s Instagram page as part of the house’s joint partnership to give visibility to emerging brands.
After the pandemic forced a shift in strategy for fashion week, physical shows are back with live audiences, drawing brands back to the calendar as daily reported cases of Covid-19 in Italy have declined, according to WHO data. In Milan, international buyers and editors will be able to visit with the exception of those from China. Across New York, London, Paris and Milan, a sense of a return to normalcy is present as physical shows make a big comeback, with some digital remnants and notable absences including Tom Ford, Burberry and Celine.
“Despite the uncertainty which is still in the air and the real difficulties of the moment, we are extremely proud to present a calendar rich in projects and events which confirm the key role of Milan as one of the capitals of world fashion. I think that it is a strong signal of optimism and positivity, that infuses a new impulse to the sector,” Carlo Capasa, chairman of CNMI, said in a statement.
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