Last week, the brand continued to post photos of Styles on Instagram promoting Gucci’s HA HA HA campaign. In the ads, the singer can be seen posing with what appears to be a smaller-sized mattress as he is dressed in a teddy bear graphic tee and trousers.
“A child mattress??? This is not okay,” one user posted today in the comment section under the Gucci Instagram post. “Why is a toddler bed in this? Why the Teddy bear shirt? What is the angle? Aside from strange?” said another.
In the full campaign, Styles can also be seen posing with other furniture, including chairs and a sofa.
“Play, friendship, passion, a tale of vanity set free, a shared vision of a men’s world as an instrument of the avant-garde for the renewal of culture, the practical and everyday use of a ‘dream wardrobe,'” was the inspiration behind the ads, according to Gucci’s original press release.
Last month, a holiday campaign featuring images of kids holding the French label’s teddy bear bags dressed in what appeared to be leather bondage gear went viral. The visual caused an uproar among customers and on social media. Balenciaga creative director Demna came out with a personal statement apologizing for the ads, writing on Instagram: “I want to personally apologize for the wrong artistic choice of concept for the gifting campaign with the kids and I take my responsibility. It was inappropriate to have kids promote objects that had nothing to do with them.”
More users continue to speak out on the Gucci ads today, with comments such as “What in the balenciaga is this.” Both labels are under parent company Kering.
Though Gucci has not spoken out about the ads as of yet, the campaign came to fruition under creative director Alessandro Michele, who has since left the company. In November, Kering announced that the fashiondesigner, who has served as Gucci’s creative director since 2015, would be permanently leaving the brand.
Gucci has come under fire for using a real tiger in an ad campaign. Chukrut Budrul/SOPA Images/LightRocket/Getty Images. Animal rights groups have called out Gucci for using a real tiger in an ad campaign. The campaign celebrates the 2022 Year of the Tiger, according to the Chinese zodiac.
Gucci and Balenciaga remained direct competitors, and this was one of the primary motivating factors behind the fashion show. Gucci and Balenciaga have been battling for years to take the top-ranking spot in the premium fashion industry.
Balenciaga has been in crisis mode since November, when it unveiled an ad campaign showing young children with teddy bears wearing what appeared to be bondage gear. And Kering's flagship brand, Gucci, has seen tepid sales even as rivals Louis Vuitton, Prada and Hermès prosper.
As per a Pinkvilla report, critics on social media questioned the authenticity of the Gucci campaign. The users found it hard to believe that Kendall Jenner was seen boarding a commercial flight instead of a private jet.
Kering (French: [kɛːʁiŋ]) is a French-based multinational corporation specializing in luxury goods. It owns the brands Gucci, Balenciaga, Bottega Veneta, Yves Saint Laurent, Creed and Alexander McQueen. Pinault S.A. The timber-trading company Pinault S.A. was founded in 1962, by François Pinault.
Balenciaga has knocked Gucci off the top spot as the “hottest brand”, according to a quarterly report that ranks the most popular brands and products, compiled by global fashion shopping platform Lyst.
Sources believe Michele was presented with the suggestion of delegating some of his many responsibilities, possibly creating a new design structure with the addition of key individuals, and that this may have triggered a fracture since he is known for his hand-on approach and attention to every detail.
To satisfy the customers and to maintain the brand name, luxury brands design and manufacture the latest collections almost every week. All that is manufactured is not consumed and so a large portion of these brand-new goods is discarded and are thrown into incinerators.
While Gucci had plenty of hit products over the years, industry observers say the brand failed to transcend fashion to true luxury in the way LVMH has made famous with brands such as Louis Vuitton. Gucci often made too many versions of the same product to maximize short-term profit, leaving it overexposed.
Gucci has been one of the latest fashion brands to have issued an apology after social media users pointed out its latest sweater's resemblance to blackface. Gucci's fashion faux pas highlights the need for greater diversity and sensitivity in the industry.
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Introduction: My name is Madonna Wisozk, I am a attractive, healthy, thoughtful, faithful, open, vivacious, zany person who loves writing and wants to share my knowledge and understanding with you.
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