How does H&M design its marketing strategy?

How does H&M satisfy customers?

H&M Marketing Strategy Recommendations

6 strategies to drive revenue and customer loyalty for

Hi, we are Insider.

We are here to help H&M achieve its mission of building deep, personal connections with its consumers through integrated and compelling digital experiences.

Here are fivestrategies to help H&M deliver 1:1 personalized, cross-channel customer experiences that deliver growth across every channel.

Learn how to:

Create a personalized shopping experience for every customer
Provide additional profit for partners with visual storytelling
Create revenue-boosting app experiences with gamification and personalization
Increase customer loyalty and lifetime value through cross-channel journey orchestration
Reactivate silent customers to increase CLV and tackle churn

Create a personalized shopping experience for every customer

Displaying generic content on your website is a missed opportunity to drive higher engagement and conversion rates.

With Insider’s deep personalization capabilities, you can beat “banner blindness” on your website.

Provide returning or known visitors with hyper-relevant content and products based on their purchasing history, browsing habits, interests – or predicted behavior.

Provide additional profit for partners with visual storytelling

Attention spans are short. With InStory, you can capture your visitors’ imagination. Customize each story based on a visitor’s purchase history, real-time behavior, and predicted actions to reduce mobile bounce rates and help users find what they’re looking for.

Not a designer? Not a problem. Create immersive full screen experiences with our drag-and-drop editor. Add flourishes like stickers and countdown timers to boost engagement and conversions.

Create revenue-boosting app experiences with gamification and personalization

To keep app users engaged, you need to offer them a memorable and valuable experience.

Insider has a library of personalization and gamification templates that are proven to engage customers, drive conversions and boost average order values.

The best thing? The drag-and-drop editor allows you to go live in minutes, eliminating reliance on app developers.

Increase customer loyalty and lifetime value through cross-channel journey orchestration

Remove the guesswork and hassle of piecing together incomplete data from disconnected systems and dashboards. Instead, create a CX which is seamless, and adapted to each customers’ behavior – What did they click? Buy? What’s the best channel to engage them?

All this and more is available with Insider’s powerful and user-friendly journey orchestrator. With Architect, delivering relevant messages and products on customers’ preferred channels has never been easier… or more effective.

Reactivate silent customers to increase CLV and tackle churn

All the signs are there. They’ve stopped coming to site, they’re not opening your emails, they haven’t made a purchase in months. It’s time to mix up your strategy.

Insider’s machine learning recognizes the distinct behavioral patterns of your customers to detect when a customer is likely to churn – before it’s too late.

Keep the conversation going by identifying the right channel and message for each customer who is in danger of churning to inspire loyalty and keep customers engaged.