Hailey Bieber Is The Latest Celebrity Face To Join The Victoria's Secret Collective (2024)

Hailey Bieber not only has a brand new brunette look, but she also has a new job. On Monday night, the model announced she is the newest member of Victoria’s Secret’s VS Collective.

The initiative comes after years of backlash towards the brand and its refusal to change with the times and keep up with the likes of inclusive lingerie labels, such as Rihanna’s Fenty. Finally, in June, following an overhaul of senior management, Victoria’s Secret announced they would be replacing their traditional Angels with a diverse, powerful, and inspiring new group of women, such as Megan Rapinoe and Priyanka Chopra.

Now, Bieber has joined the fold, announcing her new role via Instagram with a black and white image. “I am so happy to announce that I am joining the @victoriassecret #VSCollective – a platform for strong women to use their voice in an authentic way,” she wrote. “Looking forward to partnering with VS on this journey and all to come! 💞”

Victoria’s Secret then shared a campaign starring Bieber featuring her wearing three separate lingerie sets, which include a wireless unlined plunge bralette, a robe, and an eye mask.

On the brand’s website, Bieber, who’s never walked a Victoria’s Secret show before due to her height, elaborated further, saying in a statement, “I’m humbled to be in the company of these amazing women, many of whom have inspired me in countless ways with their own stories. I look forward to helping to create positive change as part of the VS collective.”

Though many have written off Victoria’s Secret’s rebrand as too little, too late, the women the label has managed to sign—Adut Akech, Eileen Gu, Paloma Elsesser and Valentina Sampaio, to name but a few—alongside Bieber—might just be enough for people to give the lingerie giant a second chance. Of course, that depends on whether this change is real or just for optics. Watch this space.

Hailey Bieber Is The Latest Celebrity Face To Join The Victoria's Secret Collective (2024)

FAQs

Hailey Bieber Is The Latest Celebrity Face To Join The Victoria's Secret Collective? ›

She joins the likes of Priyanka Chopra and Megan Rapinoe to help rebrand the lingerie giant. Hailey Bieber not only has a brand new brunette look, but she also has a new job. On Monday night, the model announced she is the newest member of Victoria's Secret's VS Collective.

When did Hailey Bieber become a supermodel? ›

Hailey started her modeling career in 2014 with the New York modeling agency Ford Models. In 2015 her modeling career grew, and she featured in popular magazines like Vogue, Jalouse, Wonderland, and L'Officiel.

What agency is Hailey Bieber with? ›

IMG Models

Who are the new VS models? ›

There are some Victoria's Secret veterans like Candice Swanepoel, Adriana Lima, and Naomi Campbell featured, but there are many more new faces such as Quannah Chasinghorse, Julia Fox, Devyn Garcia, and Paloma Elsesser.

Is Hailey Bieber a influencer? ›

While viral beauty trends and collaborations have helped position Bieber as a beauty uber-influencer, it's starting her own brand that's cemented her status in the space.

Has Hailey Bieber been a Victoria Secret model? ›

Hailey Bieber was active on Instagram on Monday as she shared a new picture modeling a black bra for Victoria's Secret. Justin Bieber also posted a Valentine's Day tribute.

Why did Hailey Bieber quit Modelling? ›

Bieber said that she stepped back from runway modeling after an incident with a casting director. She said the remarks hurt her confidence, and she doesn't want to be in a position to "feel small."

What brand does Hailey Bieber own? ›

Ready for glazed donut skin? Ever since Hailey Bieber's beauty brand Rhode made its debut in the UK in 2023, we've been in the throws of “glazed donut skin” mania. The brand's latest launch only boosts those efforts. The new Pineapple Refresh Cleanser is a wish fulfilment for Hailey's 51 million loyal followers.

Where is Justin and Hailey living? ›

The couple's primary residence is a Beverly Park, California, mansion that they bought in 2020 for $25.8 million. That house spans over 11,000 square feet, with seven bedrooms, 10 bathrooms, a blue velour movie theater, and a home gym.

Who is the youngest Victoria Secret angel? ›

Aside from being drop-dead gorgeous, Taylor Hill also happens to be the youngest Victoria's Secret model currently walking in the brand's sought-after fashion show.

Who are the 4 supermodels? ›

Linda Evangelista, Cindy Crawford, Naomi Campbell and Christy Turlington in "The Super Models," now streaming on Apple TV+.

Who is the most famous Victoria's Secret model? ›

Lima is probably best known for her work with Victoria's Secret. She walked her first Victoria's Secret runway in 1999, at age 17 and since being contracted as an Angel in 2000, she has appeared on subsequent shows ever since, opening the show in 2003, 2007, 2008, and 2010.

Which celebrity unfollowed Hailey? ›

From a search through Tiktok, someone posted that Harry Styles, Miley Cyrus, Jennifer Lopez, and the band Black Pink - unfollowed her after the drama with Selena Gomez. Why does Justin Bieber treat Hailey terrible and treated Selena much better?

Are Justin and Hailey still married? ›

The posts come after a source told PEOPLE that Justin and Hailey, who tied the knot in 2018, are “doing really well” amid rumors about their marriage. Justin Bieber shares photo of himself crying. Earlier this month, the insider said, “There's no divorce and no truth to that whatsoever. They are very, very happy.”

How much is Hailey Bieber worth in 2024? ›

Hailey Baldwin Net Worth 2024
AttributeDetail
Estimated Net Worth:$20 million
Age:27
Born:November 22, 1996
Country of Origin:United States
1 more row

At what age did Hailey Bieber become a model? ›

Hailey began her career as a model when she was signed at the age of 15. She has since gone on to walk in numerous high-profile fashion shows, such as the Victoria's Secret Fashion Show and the Ralph Lauren show.

When did Hailey Bieber quit modeling? ›

In the four years that followed her debut at Topshop Unique in 2014, Bieber most frequently walked Tommy Hilfiger, but there were plenty of other shows in the mix: She could be found in the casts of Off-White, Bottega Veneta, Matty Bovan, Prabal Gurung, and Jeremy Scott before saying goodbye to the runway with Versace ...

How old was Hailey when she met Bieber? ›

Circa 2009: Hailey meets Justin backstage.

A young 12-year-old Hailey meets Justin for the first time as a fan backstage during his appearance on the TODAY show. In uncovered footage from that pivotal day, her famous dad, Stephen Baldwin, introduces her to Justin and she shyly greets him.

What model Justin Bieber made famous? ›

Eight years ago, Cindy Kimberly's online presence shifted drastically when Justin Bieber incited a social media manhunt to find her.

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