Haute Couture: What It Means, Who Buys It, And How Much It Actually Costs (2024)

Haute Couture: What It Means, Who Buys It, And How Much It Actually Costs (1)

Giambattista Valli haute couture (Photos: Imaxtree)

When Jennifer Lawrence walked the Golden Globes red carpet recently and was asked what she was wearing, she replied, “Christian Dior Haute Couture—I don’t know what it means, but I had to say it.”

It was a rare candid red carpet moment for sure, but something tells us a lot of folks don’t actually know what the French phrase means. With the Fall 2015-2016 couture shows underway in Paris we decided to break down what haute couture actually is and what the fuss is all about.

The History

Haute couture—which literally means high sewing—can be traced back to the court of Louis XVI and Marie Antoinette’s reign, but it wasn’t formalized in France until English born designer Charles Worth burst onto the scene and opened his Paris atelier in 1858.

It was Worth who founded the Chambre Syndicale de la Couture Parisienne to regulate the craft of haute couture.
During World War II there was an attempt to bring haute couture to Berlin, to which the President of the Chambre Syndicale at the time, Lucien Lelong, proclaimed, “It is in Paris or nowhere.”

Haute couture continued during the war. When fabric rations went into effect, couturiers started doing presentations on dolls, the third of the size of women, to cut down on costs.

Haute couture became the forum in the 20th century where the most gifted designers showed off their craft—Paul Poiret, Coco Chanel, and Cristobal Balenciaga among others. Couture became synonymous with entirely handmade garments, made of the very best materials, and created by the most accomplished craftspeople. Garments are fitted to an individual client’s shape and then sent to workshops to be embroidered, beaded, and feathered. No more than ten examples of any particular design are ever made.

A decade ago Chanel bought six of the most revered couture ateliers in the world including Lesage (master embroiders), Lemarie (specialist in feathers), Massaro (shoe makers), Goossens (goldsmiths), Desrues (costume jewelers), Maison Michel (milliners), and Guillet (creator of fabric flowers), to ensure that the craft of haute couture could continue in the modern era.

Haute Couture: What It Means, Who Buys It, And How Much It Actually Costs (2)

Elie Saab haute couture

The Designers

There are 30 fashion designers on the official Chambre Syndicale de la Haute Couture calendar for the Fall 2015-2016 season including couture stalwarts like Christian Dior and Chanel and newer names like and Giambattista Valli. While many have predicted the death of haute couture for some time, designers like Elie Saab and Zuhair Murad have brought new life to the world of couture, and a new customer.

Fashion brands like Dolce & Gabbana and Gucci have also unveiled haute couture collections in recent years, though they are not members of theChambre Syndicale.

How Much It Costs

Haute couture gowns can take over 800 hours to produce so it goes without saying that buying haute couture doesn’t come cheap. Daywear can start at $10,000, while a heavily embroidered and intricate gown can cost several hundred thousand dollars. The Scott Henshall diamond-encrusted dress worn by Samantha Mumba to the 2004 premiere of Spiderman II was priced at approximately $9 million, so the sky is really the limit.

Despite these mind blowing prices, most fashion houses don’t actually make money off of haute couture and use it as a marketing vehicle to sell everything from perfume to lipstick to the average consumer.

Who Buys It

During the 1950s society ladies like Babe Paley, Marella Agnelli, and Grace Kelly were couture customers. During the 1970s and 1980s Nan Kempner, Lynn Wyatt, and Dodie Rosekrans were the couture poster women. During the 1990s Kuwaiti socialite Mouna al-Ayoub and Houston socialite Suzanne Saperstein were vocal about their love of haute couture. Vanity Fair said of Saperstein that she’s “probably the world’s number one consumer of haute couture.”

Today’s haute couture client is likely form the Middle East, China, or Russia. Bruno Pavlovsky, president of fashion at Chanel, told Women’s Wear Daily in 2010: “We have new clients from Europe and the Middle East” and commented that he has seen the business of haute couture increase by between 20 to 30 percent in recent years. It has been estimated that there are no more than 4,000 haute couture clients in the world.

Haute Couture: What It Means, Who Buys It, And How Much It Actually Costs (3)

Chanel haute couture

The Red Carpet Effect

Haute couture came into the public consciousness because of the red carpet. Nicole Kidman walked the Oscars in 1997 in a peaco*ck green Christian Dior Haute Couture gown (and was reportedly paid $2 million to do so). Now it is de rigueur for stars to wear haute couture to major red carpet events. At the recent Golden Globes Lawrence wasn’t the only star to don haute couture—Anne Hathway wore Chanel Haute Couture as did model Barbara Palvin.

It is because of this phenomenon that often times when people are wearing something special or expensive that they refer to it as couture.

Haute Couture: What It Means, Who Buys It, And How Much It Actually Costs (2024)

FAQs

Who buys and wears haute couture? ›

During the 1990s Kuwaiti socialite Mouna al-Ayoub and Houston socialite Suzanne Saperstein were vocal about their love of haute couture. Vanity Fair said of Saperstein that she's “probably the world's number one consumer of haute couture.” Today's haute couture client is likely form the Middle East, China, or Russia.

How much can an haute couture creation cost? ›

It really depends on the level of embellishment. Day wear usually starts at around $40,000, though it does depend on the brand [Chanel Haute Couture generally costs between $40,000-80,000], while bridal can easily cost $100,000-250,00, depending on the embroideries.

Why is haute couture so expensive? ›

This is where designers come to demonstrate the craftsmanship behind their work. It's fashion at its most extravagant, where there are no commercial restrictions. It's not uncommon for a dress to cost more money than your average house, with prices soaring into the hundreds of thousands.

What does buying couture mean? ›

The phrase “buy couture” means to purchase certain pieces of apparel and accessories directly from a luxury fashion house. Couture fashion includes one-of-a-kind designs often made for a particular person.

Why would a client buy a haute couture garment? ›

It represents unmatched craftsmanship and luxury like no other. For this reason, haute couture is the most expensive form of clothing, as it is the best money can buy. In fact, it is estimated that the current number of regular couture clients worldwide is only around 4,000.

Who owns the most haute couture? ›

BILLIONAIRE Mouna Ayoub has the world's largest collection of haute couture - a 1600-piece wardrobe including lavish $450,000 gowns.

What is the point of haute couture? ›

Couture shows are not only used to sell the garments themselves. Couture imagery is often used to market affordable luxuries like lipstick and leather goods. In the fashion community, haute couture represents the highest quality money can buy.

How many people buy couture? ›

Fewer than 500 customers worldwide actually buy haute couture, with about 150 regular clients attending the Paris shows twice a year. The starting price for haute couture is $30,000. A gown taking 600 hours of handiwork or more can cost $100,000 and the jewellery millions.

Why do people love haute couture? ›

Why do I love Haute Couture days in Paris? Because of the splendid spectacle displayed in each couture show. Clothes, like works of art, glide down the runway created from lush fabrics, cut with supernatural skill, adorned with sumptuous embroidery.

What is haute couture in simple words? ›

Haute Couture is a much-misused phrase that actually has very specific rules for qualification. Translated literally, couture is French for dressmaking, while haute means high. These are garments created as one off pieces for a specific client.

Does haute couture make money? ›

With prices for a dress running from $15,000 to over $100,000, how do designers make money selling haute couture? Actually, they don't. Couture is not a volume business and, on its own, would not even be a financially viable one.

Where do people wear haute couture? ›

Ready-to-wear showings in New York, London, Milan and Paris–and the newer fashion hubs like Tbilisi, Berlin, Kiev, Sydney, Seoul, Tokyo, Stockholm and Copenhagen–all lead up to Haute Couture in Paris come January and July, when the world's most avant garde, outside-the-box confections and concepts walk a select few ...

How to buy couture pieces? ›

Getting a couture piece starts with a personal introduction to a fashion house premiere from a department store buyer or a well-connected stylist. An alternative is purchasing directly from the designers during the fashion week — if you are invited.

Is there a difference between couture and haute couture? ›

Couture is any fashion piece that's handmade and one-of-a-kind. However, haute couture is high fashion clothing or also known as high-dressing made by atelier / fashion houses regulated by the French government.

How can someone own haute couture garments? ›

To be considered a haute couture house, brands must own an atelier in Paris with at least 15 full-time employees and present at least 35 looks in a show, twice a year.

Is haute couture meant to be worn by everyone? ›

Haute Couture pieces are designed to be worn by a few clients, if not only one. Every Haute Couture piece is made to measure for a single client.

Is haute couture different from luxury fashion? ›

As we discussed in our previous article on the evolution of fashion, Haute Couture garments are made by hand and by measure to fit an exact client's measurements, while luxury ready-to-wear collections are produced in mass with a standard sizing and available easily in stores or online.

How do you store haute couture? ›

Properly Store the Garments

Keep each item enclosed in custom-made zipper bags that are airtight. Outside, in a plastic-windowed pocket, insert a photograph of the outfit. Store at a temperature that won't damage the fabric.

Who is the youngest haute couture? ›

16 yr old Andrea Brocca earns place in Guinness World Records. (ANSAmed) - ROME - At 16 years old Andrea Brocca already has his own boutique and now he is officially the world's youngest haute-couture designer after earning a place in the Guinness Book of Records for his initiative and creativity.

What is a fun fact about haute couture? ›

The houses generate more than $1 billion in annual sales and employ close to 5,000 people, including 2,200 seamstresses. Workers often specialize in one area, such as feathers, fabric, buttons, shoes, etc. Before World War II, 35,000 people worked at couture houses.

Who buys the most clothes in the world? ›

Which countries consume the most? Number of apparel units purchased per country in 2017: China (40 billion units), the US (17 billion), India (6 billion), Japan (3.3 billion), Brazil (2.3 billion), Germany (2.2 billion), UK (2.1 billion), Russia (2 billion), France (1.5 billion) and Italy (1.3 billion).

What is the most expensive couture? ›

In 2006, Martin Katz and Renee Strauss created a gown with an impressive 150 carats worth of diamonds scattered across the bodice. The gown retailed for a whopping $16.2 million.

How many haute couture houses currently exist? ›

There are only 14 designers who bear the label of haute couture. Christian Dior, Chanel, Ellie Saab and Versace are some of the big names who produce haute couture. 'Couture' in recent times has become a term carried by several fashion brands and which may not necessarily belong to the label “Haute Couture”.

What is the golden age of haute couture? ›

The launch of Dior's New Look in 1947 marked the beginning of a momentous decade in fashion history and of haute couture's last great gasp. Framed between the austerity of the war and the rise of youth culture, Dior dubbed the years between 1947-1957 “the Golden Age”.

Is haute couture all hand sewn? ›

Haute Couture

The outfit is constructed and sewn by hand from the start of it to the end. Couture garments are made from very high quality and expensive unusual fabric. The process starts with the designer drawing the style on paper from their inspiration.

Who started haute couture? ›

The origins of Haute Couture are attributed to Charles Frederick Worth who in 1858 founded the first true Couture House at number 7, rue de la Paix in Paris.

What fashion types are haute couture? ›

7 Best types of fabrics used in Haute Couture
  • Tulle. A classic.
  • Embroidery. A touch of exclusivity.
  • Satin. A bright caress.
  • Crepe. A special fabric.
  • Rayon. Versatility and elegance.
  • Silk. A natural touch.
  • Velvet. A silky fabric.

What is haute couture another word for? ›

The phrase comes from French and translates as “high sewing” or “high dressmaking.” It is synonymous with high fashion.

What is an example of haute couture brand? ›

World's Top 10 Haute Couture Brands
  • Louis Vuitton. Louis Vuitton is undoubtedly one of the most well-known haute couture brands in the world, with its iconic monogram print adorning its bags and apparel. ...
  • Chanel. ...
  • Dior. ...
  • Gucci. ...
  • Givenchy. ...
  • Valentino. ...
  • Armani. ...
  • Alexander McQueen.

How many hours for a haute couture dress? ›

And no wonder. Her beautiful evening gown was created in the finest of haute couture traditions: lashings of extravagant adornment (crystals and diamonds), nearly 500 hours of meticulous hand-stitched embroidery, and about 275 hours of further work to finish the dress.

How many times a year is haute couture? ›

Perhaps surprisingly to us, couture makes virtually no profit — and often posts a loss. That is because haute couture, by its very nature, is an archaic throwback. It is only produced in Paris, by a handful of designers (14 officially) and presented twice a year, in January and July.

Which city is the home of haute couture? ›

A symbol of French luxury, Haute Couture is particularly synonymous with Paris. A symbol of French luxury, Haute Couture is particularly synonymous with Paris.

Does Louis Vuitton have haute couture? ›

Yes. Louis Vuitton is a member of the Fédération de la Haute Couture et de la Mode (FHCM), which is the governing body of haute couture as an art form.

Is haute couture only one piece? ›

Haute Couture houses are committed to present collections twice a year of at least 35 pieces, both day and evening wear. These collections are presented every 6 months, half a year in advance.

What makes an item couture? ›

'Couture' means 'dressmaking' or 'sewing. ' This is when a designer orders a highly specified clothing line from a production house for creation. The designer submits the design, the garment manufacturer goes over the design and creates the fashion line.

Can couture be ready-to-wear? ›

Haute couture refers to high-end, custom clothing made and tailored exclusively for the wearer. Almost all major fashion labels (like Gucci, Lacroix, Prada, or Dior) make and show prêt-à-porter or ready-to-wear collections, in addition to their haute couture lines.

Is haute couture custom? ›

Haute couture means “high dressmaking” or “high sewing.” It refers to high fashion, namely custom-made garments crafted by French Maisons.

Can I use haute couture? ›

You might not know that the term “Haute Couture” is legally protected and so it can only be used by brands approved by the French Ministry of Industry. So yep, you can't wake up one day and decide to become an haute couture fashion brand. It doesn't matter how amazing your dresses are or how luxurious the fabrics are.

What are the rules for couture? ›

To qualify as an official Haute Couture house, members must design made-to-order clothes for private clients, with more than one fitting, using an atelier (workshop) that employs at least fifteen fulltime staff.

Why do people like haute couture? ›

It is often confused with expensive fashionable clothing, but it is much more than that. Haute couture is custom-fitted clothing made for clients who don't care about the price tag and can often involve the best of fabrics and time-consuming hand-stitched detail that is impossible to mass-manufacture.

Top Articles
Latest Posts
Article information

Author: Maia Crooks Jr

Last Updated:

Views: 5999

Rating: 4.2 / 5 (43 voted)

Reviews: 82% of readers found this page helpful

Author information

Name: Maia Crooks Jr

Birthday: 1997-09-21

Address: 93119 Joseph Street, Peggyfurt, NC 11582

Phone: +2983088926881

Job: Principal Design Liaison

Hobby: Web surfing, Skiing, role-playing games, Sketching, Polo, Sewing, Genealogy

Introduction: My name is Maia Crooks Jr, I am a homely, joyous, shiny, successful, hilarious, thoughtful, joyous person who loves writing and wants to share my knowledge and understanding with you.