Here's how many social media followers you need to make $100,000 (2024)

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YouTube Instagram TikTok FAQs

Social media influencers can make big money on platforms such as TikTok, YouTube and Instagram. But it all depends on followers and views.

While big stars like Dwayne "The Rock" Johnson, Kylie Jenner and soccer star Cristiano Ronaldo, (who each have well over 200 million followers on Instagram), can pull in more than $1 million per post, according to Instagram analytics tool company Hopper HQ, everyday influencers don't need as many followers as you may think to make some cash.

According to a new "social salary" calculator from music licensing platform Lickd.co, here's how many followers you need on YouTube, Instagram and TikTok to generate $100,000 in earnings.

To calculate the estimates, Lickd.co used data from Influencer Marketing Hub's YouTube Money Calculator, Creator agency SevenSix's influencer pricing report and influencer branding platform SocialPubli's blog post on"How many followers do you need on TikTok to get paid?"

YouTube

According to the calculator, You need a minimum of 1,000 YouTube subscribers and about 24 million yearly views to generate $100,000.

In order to make money on YouTube, you need to be enrolled in YouTube's Partner Programme (YPP), which allows you to make money through ads on your videos. To join YPP, an influencer needs at least 1,000 subscribers, accumulated more than 4,000 "valid public watch" hours in the last 12 months and have a linked AdSense account, according to YouTube.

Influencer Marketing Hub's YouTube calculator estimates that the average YouTuber generates $7.60 per 1,000 views with 45% of that revenue going to Google.

Instagram

You need a minimum of 5,000 Instagram followers and 308 sponsored posts a year to generate $100,000.

That may be easier than you think: A recent HBO documentary showed how everyday people can manipulate Instagram and other platforms to become famous online influencers.

An influencer with over a million followers can reportedly make more than$250,000 per postfrom brands.

To make money on Instagram, switch your account to a professional account and select business.

TikTok

You need a minimum of 10,000 TikTok subscribers and over 270 million views a year to generate $100,000.

TikTok, like YouTube, has a partnership program called the TikTok Creator Fund. To be eligible, creators need to be based in either the U.S., U.K., France, Germany, Spain or Italy, be at least 18 years old, and have at least 100,000 followers and a least 100,000 video views in the last 30 days. The account also has to be aligned with TikTok's community guidelines and terms of service.

To find out how much money your followers can get you on various social media platforms, you can use Lickd.co's calculator.

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Here's how many social media followers you need to make $100,000 (2024)

FAQs

Here's how many social media followers you need to make $100,000? ›

You need a minimum of 5,000 Instagram followers and 308 sponsored posts

sponsored posts
Sponsored post, also known as a promoted post, is a post to any community-driven notification-oriented website which is explicitly sponsored as an advertisem*nt by a particular company in order to draw a large amount of popularity through user promotion and moderation to the most active or most viewed page on the ...
https://en.wikipedia.org › wiki › Sponsored_post
a year to generate $100,000. That may be easier than you think: A recent HBO documentary showed how everyday people can manipulate Instagram and other platforms to become famous online influencers.

How many social media followers do you need to make money? ›

To start making money through sponsorships and promotions on Instagram, typically you need at least 10,000 followers. However, the exact number can vary depending on factors such as engagement rate, niche, and quality of content.

How to make $100,000 on social media? ›

Social media marketing agencies that have done the math say that you need at least 5,000 followers and slightly more than 300 sponsored posts per year to make $100,000+ per year. Of course, the big money frees up when you have 1 million+ followers on Instagram.

How much do influencers make with 200k followers? ›

Average Influencer Earnings in 2024
Earnings per postEarnings per post
100k followers$1,000 – $3,000
200k followers$1,000 – $3,000
300k followers$1,000 – $3,000
1 million followers$5,000+
1 more row
Mar 14, 2024

Can I get paid with 500 followers? ›

How many Instagram followers do you need to make money? Theoretically, you can make money with any number of Instagram followers. Still, the larger your audience and the better your engagement, the more money you can make.

How much does an influencer with 500K followers make? ›

Recent data shows that influencers with 1 million followers make anywhere from $5K to $25K for a sponsored post. So, if you had 500K followers, you could estimate that you'd make anywhere from $2,500 to $12,500 from sponsored posts alone. Remember that these figures are just for sponsored posts.

How many FB followers do you need to make money? ›

To put up your paywall, you need: At least 10,000 followers (or at least 250 return viewers) 50,000 post engagements or 180,000 watch minutes in the last 60 days.

How much insta pays for 100k followers? ›

The earning potential of an Instagram influencer with over 100k followers depends on different factors, but it typically ranges from $1,000 to $5,000 per sponsored post. An Instagram influencer with 100,000 followers falls into the macro-influencer category.

How much do FB influencers make? ›

Micro-Influencers (10K-50K Followers):

Earnings can range from $200 to $500 per post as the Facebook community embraces their content.

How much do TikTok influencers make? ›

What Is the Average Tiktok Influencer Salary by State
Annual SalaryMonthly Pay
Top Earners$208,000$17,333
75th Percentile$145,000$12,083
Average$131,874$10,989
25th Percentile$117,500$9,791

How much does TikTok pay? ›

"According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. This is a program that TikTok introduced in 2021 in a bid to compensate content creators for creating content on the platform.

How much does a TikTok influencer with 100k followers make? ›

Brand Partnerships/Sponsored Posts
Followers$/Post (Low End)$/Post (High End)
1,000-10,000$20$150
10,000-50,000$30$400
50,000-500,000$80$1,650
500,000-1,000,000$150$3,500
1 more row
Feb 2, 2024

How much money do you get for having 1 million followers? ›

Conclusion. Instagrammers with 1 million followers can easily make $15K per month through sponsored posts, affiliate marketing, product sales and other income streams.

Is it easy to get 100K followers on Instagram? ›

How Long Does it Take to Get 100K Instagram Followers? I would plan for a year. Sure, you can have a viral Reel and grow overnight, but this isn't the reality for MOST people. A year is enough time for you to develop some good content creation habits and start making a plan for your growth!

Can you make a living off 100K followers? ›

Let's assume, on average, you generate an average of $0.50 per follower each year. With 100,000 followers, you could expect to make $50,000. That's not bad. That could be enough to pay most of your bills and live comfortably.

How many followers do you need to get K on Instagram? ›

After reaching 10,000 followers it automatically starts showing 10k in your Instagram account. Instagram starts to use the abbreviation “K” when an account reaches 10,000 followers. For example, 10,000 followers would be displayed as 10K on a profile.

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