Hermès First Time Buyer Guide (2024)

When it comes to craftsmanship, status, and sheer quality, there are simply no other handbags that can rival the Hermes Birkin and Kelly bags. Celebrities such as Kim Kardashian, Victoria Beckham, Lady Gaga, and NeNe Leakes, to name but a few, sport their Hermes bags on a regular basis. They have even made cameo appearances on the small screen in ‘Sex and the City’ and on the big screen in Woody Allen’s ‘Blue Jasmin’. The huge surge in demand for these iconic bags has led to thousands of women seeking their very first Hermes.

But, where do you start? How do you actually purchase a Birkin or Kelly? What style, skin, and color should you choose? Is it better to try and find a brand new bag or a pre-loved bag? All these questions and more are common when making the step to purchase your first ever Birkin. To help you find your perfect bag, we have created this Hermes Insights guide which is designed to answer common questions asked by first time buyers.

How to Buy a Hermes Birkin or Kelly

First things first, how do you actually buy a Birkin or Kelly bag? Unfortunately, for 99% of the women who lust after a Hermes bag the process of realizing that dream isn’t straightforward. Purchasing a Birkin or Kelly directly from a Hermes boutique isn’t as simple as wandering in, picking a bag off the shelf and paying for it at the cashier. Hermes implement strict rules as to who is able to acquire one of their iconic bags. There are long waiting lists that can stretch up to six years. Even getting on the waiting list is a struggle, with customers ranked on previous purchases and reputation with the company. Therefore, there is no guarantee that you will actually be able to get on the waiting list in the first place.

Instead, the path that the majority of first time buyers choose is that of an auction house or trusted consignment company. Auction houses are the riskier option of the two, with many buyers paying a premium on their purchase. The option of purchasing from a trusted consignment company is the most commonly used by first time buyers, who can find both new and pre-loved Hermes bags for a set price. Utilizing the secondary market when making your first Hermes purchase is highly recommended and the safest way to go.

New Vs Pre-loved Hermes Bags

Due to the difficulty in obtaining a bag directly from Hermes, the decision of whether to purchase a new or pre-loved bag is often made up on your behalf. However, that isn’t to say there aren’t new Birkins and Kellys available at auction or listed on consignment websites. The potential of Hermes bags as an investment has created a market where investors purchase new Hermes bags with the sole intention of selling them on. These bags are listed at auction or on the secondary market in pristine condition and are the equivalent of buying a brand new bag directly from Hermes.

There are pros and cons to both new and pre-loved Hermes bags. Many women will seek a new Hermes bag for their first purchase as they believe it holds many advantages over a pre-loved bag. However, due to the uniqueness of Birkins and Kellys such as limited edition colors and discontinued skins as well as their ability to withstand most wear and tear and remain timeless in the world of fashion, pre-loved Hermes bags are a viable option. We covered the pros and cons of new vs pre-loved Hermes handbags a few weeks ago which you can find here.

Tips When Buying a Hermes Bag

Now that you have a solid idea about how you want to purchase your first Hermes handbag and have considered the options of both new and pre-loved bags, you are ready to start shopping! However, you want to make sure you get value, a good quality handbag, and one that matches your wardrobe! Here are some tips to help you achieve just that:

Condition

Many women venture into the secondary market for value when purchasing a Hermes bag and the most important consideration when looking at pre-loved Hermes bags is the condition. At Baghunter, we implement a condition guide to help our clients evaluate the condition of each bag. Bags are rated as either pristine, excellent, very good, good, or fair depending on general wear and tear, scratches, leather and skin condition, and other factors. Using the condition guide in tandem with the pictures of the bag can help you understand the exact appearance of the bag before you make the purchase.

Color

Many first time buyers will play it safe and look at colors which match their whole wardrobe such as black, beige, gold, or brown. However, one of the traits which make Hermes handbags unique is the wide range of colors available, many of which are specific and exclusive to Hermes. Purchasing a black Birkin may be convenient for your wardrobe, however, a bright pink or red bag will stand out more and is less likely to found elsewhere. It will also hold its value for longer if you wish to upgrade in the future. Have a look at our color guide here.

Leather/Skin

It is so important to know your leathers when purchasing a Hermes bag. Each leather has its own unique characteristics and each leather requires different levels of maintenance. Some of the standard leathers such as Clemence and Togo are textured to protect them from scratches and general wear and tear. Exotic skins such as crocodile, alligator, lizard, snake, and ostrich are high maintenance, but also much more rewarding visually. You can find our leather and skin guide here.

Don’t Settle for Less

A common problem with first time buyers is that they just want a bag so badly they settle for the first one they see in their price range. The joy of holding your first Birkin or Kelly can become greatly diminished if you settle for less. To avoid this disappointment, utilize services such as our VIP Club which provides priority access to all of our consigned handbags as well as a personal shopping service to help you source any luxury bag in the world using our network of contacts.

Hermès First Time Buyer Guide (2024)

FAQs

Hermès First Time Buyer Guide? ›

You just can't walk into an Hermès boutique and buy a Birkin immediately. It must be ordered, and there is a waiting list.

Can I walk into Hermes and buy a Birkin? ›

You just can't walk into an Hermès boutique and buy a Birkin immediately. It must be ordered, and there is a waiting list.

How much do you have to buy from Hermes to get a Birkin? ›

There is no “set amount” that you must spend to be offered a Birkin or Kelly in the US. Also, it is unlikely that an Hermes SA will tell you a specific amount that you must spend.

How much do you need to spend to get a Hermes special order? ›

With respect to how much you have to spend to be offered a Special Order, there is no set amount.

What is the first Hermes bag to buy? ›

It is best to start with a bag well within your budget such as the mini Evelyne TPM, the Garden Party, Herbag, or the Picotin. Next, when deciding on a color for your first bag, consider your wardrobe, lifestyle, climate, and favorite color.

How long is the Birkin waitlist? ›

How long is the waiting list for a Birkin bag? The million dollar question. The reality is, waiting lists at Hermès stores no longer exist. Demand for both styles outstrips supply, meaning that stock varies from store to store.

Can normal people buy Birkin bags? ›

To buy a Birkin directly from Hermès, customers must have a purchase history with the brand. Hermès only allows boutiques to purchase a select number of Birkins on a bi-annual basis and the style of Birkin bag delivered to boutiques is rarely known ahead of time.

Can you just ask for a Birkin? ›

The Birkin Bag

Lauded by bag lovers and fashionistas as the ultimate bag to have, owning one however is not so easy. One can't just walk into a store and purchase a Birkin – you need to have a relationship with a great SA (Sales Associate) and a genuine love for the brand.

Can not everyone buy a Birkin? ›

Birkins are not available to be purchased by just anyone. Instead, sales associates choose whether or not to offer clients quota bags (either Birkins or Kellys, the latter of which are arguably just as popular and elusive) based on a myriad of factors, some known and some unknown.

Which is harder to get Kelly or Birkin? ›

Based on the prices on the resale market, the mini Kelly generally sells at a higher premium than the Birkin 25. Demand for a mini Kelly in the Hermès boutique is so high that it is often reserved for only certain customers with higher than average spend profiles.

Is Hermès really worth it? ›

When it comes to designer bags, the Hermes brand is the one to invest in if you want to receive the largest return on your investment. Unlike the majority of designer clothing, where the value will depreciate over time, Hermes bags are the rare items that actually will appreciate in value.

How many Hermès bag can I buy in a year? ›

Hermès allows no one to purchase more than two “quota bags” in a calendar year. If you were to buy a Birkin and a Kelly bag in March, you just have to wait until the following year before buying another.

Why is Hermès overpriced? ›

Top Reasons Hermès Is So Expensive

While Hermès' quality is unmatched, the drawback is that the company can only produce a limited number of products each year. This exclusivity means bags can easily go for tens of thousands of dollars each.

What is the most iconic Hermès bag? ›

The Birkin bag's practical design featuring two rolled handles, a flap top, clou “feet,” and a lock closure continues to resonate today. The Birkin bag remains the most coveted Hermès bag thanks to its signature Hermès craftsmanship and exclusivity.

Which Hermès bag is an investment? ›

The rarity of the Birkin, and also the brand's Kelly bags, is one of the reasons they are so widely coveted. Annual price hikes – the start of 2023 saw an 8-10 per cent increase across Birkin and Kelly styles – mean the bags are naturally an investment if they are bought with a long-term view in mind.

Do you need appointment to buy Hermès? ›

Yes for all handbags you need to make an appointment. Helpful?

Can only certain people buy Birkins? ›

Birkins are not available to be purchased by just anyone. Instead, sales associates choose whether or not to offer clients quota bags (either Birkins or Kellys, the latter of which are arguably just as popular and elusive) based on a myriad of factors, some known and some unknown.

How many Birkins can you buy at once? ›

As of 2023, you can only purchase one quota bag from Hermes. The Hermes quota bags include The Birkin, The Kelly, and the Constance bag. These quota bags are the highly coveted and desired bags Hermes makes. With only being able to purchase 1 quota bag a year, make sure that you purchase the exact bag you want.

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