Super Retail Group is the proud owner of four iconic brands: Supercheap Auto, rebel, BCF and Macpac, and is one of Australia and New Zealand's largest retailers.
In 1972, Reg and Hazel Rowe founded an automotive accessories mail-order business, which they ran from their Queensland home. By 1974, the business had a turnover of $1 million and opened its first retail location.
By 2004, when the company went public, there were more than 2,900 team members and 176 stores across Australia and New Zealand.
Fast forward to today and our four powerful brands have established, leading positions in growing high-involvement lifestyle categories of auto, sports and outdoor leisure.
We provide our customers and millions of highly engaged active loyalty club members with the option to experience our brands whenever and however they choose – whether that’s through our network of ~690 stores or via our digital capabilities.
With more than 14,000 team members across Australia, New Zealand and China, we have an engaged, passionate and capable team who inspire our customers to live their passion.
Our Vision
Inspiring you to live your passion
Our Mission
To inspire 10 million active customers to live their passion by 2025
Our Values
- Passion is our secret sauce
- Better every day
- We speak up
- Stronger together
- Play the long game
Latest: 13.150
Change: 0.61%
Volume: 528,649
2023 Annual General Meeting
Super Retail Group’s last AGM was held on Wednesday, 25 October 2023. This hub contains important documents and information about the AGM. Please click here to learn more.
