How Do Real Estate Developers in India Balance Profitability with Sustainability? (2024)

The Indian real estate sector underwent a significant transformation in recent years, with the concept of sustainability shaping the future of development. This shift is not merely a trend but rather a response to the increasing awareness of the environmental and social impacts of traditional development practices.

However, for real estate developers in India, finding the ideal balance between profitability and environmental sustainability can take time and effort. In order to understand better, let us explore some critical areas.

How Do Real Estate Developers in India Balance Profitability with Sustainability? (1)

The Current Landscape of Real Estate Development in India

The traditional image of real estate developers in India was often characterised by fast-paced construction and high-rise structures. However, this approach is increasingly viewed as unsustainable, leading to environmental degradation, resource depletion, and social disparities. As ecological consciousness rises, associated with government initiatives and changing consumer preferences, the tide is turning towards sustainable development.

Understanding Sustainability in Real Estate Development

Sustainability in real estate, however, transcends the tokenistic gesture of planting a few trees. These sustainable practices go beyond the physical structure. It ensures the well-being of occupants through healthy building materials, natural light, and proper ventilation, fostering a healthy environment where life flourishes. The real estate developers in India have a structural approach that encloses the entire building lifecycle, which includes:

  1. Land Acquisition: To preserve the environment, real estate developers prioritise the use of brownfield sites and sustainable construction practices. This approach minimises ecological disruption and supports the development of more eco-friendly projects.
    Construction Methods: The developers employ resource-efficient techniques, using recycled materials and minimising waste generation.
  2. Water and Energy Usage: Creating a sustainable living environment involves implementing strategies to conserve resources such as water and energy. It can be achieved through the installation of rainwater harvesting systems, solar panels, and energy-efficient measures.
  3. Healthy Living Environment: It is important to ensure a healthy living environment by choosing eco-friendly building materials, ensuring proper ventilation and natural light, and fostering green spaces within the development.

Profitability vs. Sustainability: The Dilemma

For real estate developers in India, the challenge lies in integrating these sustainable practices without compromising the bottom line. Implementing green technologies like rainwater harvesting or solar panels often comes with an initial cost premium. Studies have shown that these investments can be recouped through reduced operational costs, lower maintenance expenses, and higher rental yields in the long run. Additionally, sustainable projects by real estate developers in India often attract premium valuations, making them a sound investment in the future.

Forward-thinking real estate developers in India are embracing green building technologies like prefabricated construction, which reduces on-site waste and improves resource efficiency. They’re exploring mixed-use developments, like Mahindra Lifespaces’ projects, integrating residential, commercial, and green spaces, promoting walkability and reducing reliance on personal vehicles. These innovations not only contribute to sustainability but also create vibrant communities that enhance the well-being of residents.

Policy and Regulatory Framework

The Indian government recognises the essential role of sustainable real estate. Government initiatives like GRIHA (Green Rating for Integrated Habitat Assessment) and IGBC (Indian Green Building Council) certification provide real estate developers in India with guidelines and incentives to adopt sustainable practices. Additionally, tax benefits and subsidies are encouraging the use of green technologies. This supportive policy framework catalyses positive change.

However, collaboration is equally important. Real estate developers in India, architects, urban planners, and policymakers need to work hand-in-hand to create a conducive ecosystem. Sharing best practices, fostering knowledge exchange, and developing innovative financing models are all essential steps in this collective journey towards a greener future.

Challenges and Opportunities Ahead

Real estate developers in India are facing challenges like a need for more awareness, access to finance, and a skilled workforce. At the same time, the opportunities presented by sustainable development are immense:

  • Growing Demand for Eco-Conscious Living: A significant segment of the population today prioritises sustainability when choosing their homes.
  • Supportive Policies and Technological Advancements: Initiatives like GRIHA and IGBC, along with advancements in green technologies, are making sustainable development more accessible.
  • Positive Social Impact: Real estate developers in India can create healthier communities, reduce pollution, and conserve resources through sustainable projects, also benefiting future generations.

Build Green, Build Profitable: Your Sustainable Future Awaits

Real estate developers in India have the opportunity to create sustainable communities that coexist with nature, resulting in a healthier environment for future generations. By choosing sustainability, developers can tap into a growing market segment, increase property valuations, and make a positive social impact.

How Do Real Estate Developers in India Balance Profitability with Sustainability? (2024)

FAQs

How is India working towards sustainability? ›

Acting on its nationally-determined contributions, India has electrified 100% of its villages, reduced 38 million tonnes of CO2 emissions annually through energy efficient appliances, provided clean cooking fuel to 80 million poor households, and set a target to install 450GW of renewable energy and restore 26 million ...

Is India's development sustainable? ›

According to the United Nations SDG Index and Dashboards Report 2023, which assesses countries' progress towards the Sustainable Development Goals (SDGs), the SDG Index Rank of India is 112 out of 166 countries, with an overall index score of 63.5 percent and spill-over score of 99.4 percent.

Is there a connection between sustainability and profitability? ›

As people become more aware of their personal impact on the environment, sustainability has risen to the top of the corporate agenda. It's not solely a matter of doing good for society; it's also a strategic business decision that affects engagement, profitability, and reputation.

What is the relationship between ESG and profitability? ›

We find that ESG performance has a positive and highly significant relationship with firm value and profitability with a coefficient of 0.008 and 0.049 respectively.

What is the problem of sustainable development in India? ›

Some of these challenges include: climate change, energy consumption, waste production, threats to public health, poverty, social exclusion, management of natural resources, loss of biodiversity, and land use.

Why is the issue of sustainability important for development in India? ›

For growth, the problem of sustainability is relevant because It demands that resource reserves, including exhaustible natural and environmental resources, be maintained. Recent studies suggest that because of overuse, groundwater in India is exhausted. Its groundwater supplies are overused by 1/3 of the population. Q.

What are the two sustainable development schemes being implemented in India? ›

Sustainable Development Goals in India. Mahatma Gandhi National Rural Employment Guarantee Act (MNREGA) is being implemented to provide jobs to unskilled labourers and improve their living standards. National Food Security Act is being enforced to provide subsidized food grains.

What is the strategy for sustainable development in India? ›

The most important is to conserve wildlife, ecosystem and the whole biodiversity. This goal also works in order to the restoration of territorial life, quality of soil, degraded land due to deforestation and enhance the capacity of natural resources to enable sustainable development.

What are the outcomes of sustainable development in India? ›

India has definitely improved substantially regarding health and education outcomes, water and sanitation, access to electricity as well as connectivity. This is a story of being future ready. The journey has been impressive too as India scores above the rest when it comes to responsible consumption and production.

What would make India's growth sustainable? ›

Supply-side measures to revive the economy run the risk of ending up in short growth bursts that are also not inclusive. A policy that pushes domestic demand, especially in rural India, is a better strategy for sustained growth.

What are the three pillars of sustainable development in India? ›

The 3 pillars of sustainability: environmental, social and economic.

What is India doing to promote sustainability? ›

India is dedicated to upholding internationally acknowledged environmental standards and aims to achieve approximately fifty per cent of its installed electric power capacity from non-fossil fuel sources by 2030.

What is the rank of India in sustainable development? ›

India ranks 112th among 166 countries, only above Pakistan and Afghanistan in South Asia, based on its performance in 2023 towards achieving the UN-mandated Sustainable Development Goals, a report released on Wednesday says.

What are profitability and sustainability rules? ›

The Premier League Profit and Sustainability Rules dictate the amount of money that Premier League clubs are permitted to lose over a specific period. They determine how much these teams can spend on things like transfers, in the sense that each club must toe the line when it comes to balancing income and expenditure.

Can businesses strike a balance between sustainability and profit? ›

One of the most effective frameworks for entrepreneurs to strike a balance between financial gains and environmental preservation while also creating value for their business is through the adoption of Environmental, Social, and Governance (ESG) principles.

How sustainability and profitability can go hand in hand? ›

In essence, sustainable profitability is about creating a synergy between environmental responsibility and economic success. It's a holistic approach that ensures a business thrives financially while making a positive impact on the planet and its inhabitants.

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