How does Honey make money? (2024)

Honey makes commissions from our merchant partners. We earn these commissions when a member uses Honey to find available savings or to activate PayPal Rewards. We work with affiliates to help confirm your purchase, so we can get a commission from the merchant.

What makes Honey unique is that we pass some of our earnings back to our members in the form of PayPal Rewards, our free rewards program. This is a win-win for our members and for us and it’s what allows us to provide a free service (and without selling anyone’s data).

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How does Honey make money? (2024)

FAQs

How does Honey make money? ›

Honey makes commissions from our merchant partners. We earn these commissions when a member uses Honey to find available savings or to activate PayPal Rewards. We work with affiliates to help confirm your purchase, so we can get a commission from the merchant.

Does Honey sell your data? ›

Honey promises that it won't sell or share customers' data without their permission, but it does collect data about your device, your use of Honey and information on retail websites.

What is Honey business model? ›

Honey operates an affiliate marketing business model and generates revenue solely from affiliate commissions. The commission Honey receives on each customer purchase depends on the deal made with the merchant/e-commerce store.

Why do companies pay Honey? ›

Honey makes money whenever a user redeems a coupon through their extension. Merchants then pay Honey a so-called affiliate commission, which is a percentage fee of the total sales price. The affiliate commission paid is dependent on the deal that Honey made with its merchant partner.

How much does Honey make? ›

To start, Honey has 17 million active monthly users and works with more than 30,000 online retailers of many types, according to the PayPal press release. Further information forwarded by PayPal said Honey had shown $100 million in annual revenue in audited 2018 results and was growing at more than 100% annually.

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