SHEIN is praised for its trendy styles, cheap prices, and huge product selection. As an entirely digital e-commerce company, SHEIN generates about $10 billion in annual revenue.
What SHEIN doesn’t tell you is that despite their massive profits, they steal styles from designers, pay their clothing makers below a living wage to work in sweatshop conditions, and produce huge amounts of waste while creating their excessive variety of styles.
In fact, they add 6,000 styles to their site every single day. Let’s be clear about one thing: this level of hyper consumption can never be sustainable.
SHEIN is the definition of fast fashion.
Millennials mock the brand on Twitter for culturally appropriating styles, including a Swastika necklace, Islamic prayer mats as Greek rugs, and traditional South Asian clothing as pant sets.
Meanwhile, they continue to grow with the help of influencers and Generation Z ‘zoomers’, unboxing $1,000 SHEIN hauls on TikTok–string bikini sets for just a few dollars, knockoffs of the trendiest handbags, shoes, and jackets for $20 or less, and cheap crop top options for nights out on the town.
SHEIN may be an easy option to look stylish, but their company is the epitome of the phrase ‘cheaper is not better.’ After getting hit with claims of unethical production practices, they have hid behind greenwashed claims.
How Ethical and Sustainable is SHEIN?
Eco-Stylist looked further into SHEIN’s practices and policies, including their greenwashed claims. Our findings prove SHEIN is not better quality, not better for the environment, not better for the makers—simply not better for anyone.
Our criteria is based on three key areas: transparency, fair labor, and environmental sustainability. Brands earn points in this criteria for things like sharing their factory list, paying living wages, using sustainable fabrics, sustainable packaging, circularity, water savings, CO2 savings, and tracing their full supply chain.
So how did SHEIN score? Our original evaluation in 2021 yielded 0 points out of a possible 100 points—yikes!
Is SHEIN Improving its Environmental Practices?
We took another look at SHEIN in 10/2022 to see if they’ve made any major changes. This time they earned 4 points—small progress but hardly on pace for a brand that claims they care about people and the planet.
Another SHEIN Rating
Don’t just take our word for it though! Remake evaluated SHEIN in their 2021 Accountability Report, and SHEIN scored 5 points out of a possible 150 points.
SHEIN’s Impact on Clothing Makers and the Planet
First and foremost, SHEIN doesn’t make it easy to find out who their suppliers are. This is a key factor in traceability and transparency, two values SHEIN does not have.
SHEIN’s own claims prove this as they offer fluffy statements and empty promises, without evidence or accountability.
SHEIN likes to say it treats “employees like family by providing industry-leading working conditions. From offering above-average salaries and benefits to building state-of-the-art factories and offices, we make sure everyone can work in a safe, clean, happy and productive environment.”
Not only does SHEIN lack supporting evidence of fair working conditions, but recent research proves that it is a lie, with SHEIN factory workers clocking in up to 75 hours per week!
Let’s look at the sustainability of their materials. Dangerous levels of lead and other toxic chemicals have been found in SHEIN clothing. These chemicals are bad for workers, bad for the planet, and bad for the consumers who purchase SHEIN’s clothes, whether new or second hand.
SHEIN claims to be environmentally conscious. Their website says, “When selecting fabrics, we do our best to source recycled fabric, such as recycled polyester, a non-virgin fibre that has little impact on the environment and reduces damage to the original material.”
But how much of this recycled polyester are they ‘doing their best’ to use? What is their environmental impact to begin with?
The best brands measure their impact and offer tangible goals for improvement. SHEIN, of course, provides us with only greenwashing…
How is SHEIN Improving Conditions?
As noted, our score of SHEIN increased from 0 to 4 points. They earned some points by having a public Code of Conduct, a diversity policy, and sharing the results of their factory assessments.
While it’s a small step forward, SHEIN really needs to do more to ensure fair wages for clothing makers and better environmental practices. Their own assessment findings showed that 83% of SHEIN’s suppliers scored between moderate to very poor on worker health and safety concerns.
Are SHEIN Clothes Made from Plastic?
Most SHEIN clothes are made from synthetic fabrics like polyester that are derived fromfossil fuels. It’s the environmental equivalent of wearing oil or plastic.
SHEIN needs to be canceled, and this time for good!
It is pretty obvious SHEIN has some serious work to do to put any truth behind their bold claims of sustainability efforts.
Lucky for them, without many realistic and enforceable transparency, fair labor, and sustainability policies they only have room to improve.
Ethical Alternatives to SHEIN
While we are usually optimistic that brands can improve, it is hard to imagine a brand this far off the mark, that drops 6,000 styles in a day, can ever be sustainable. Of course, we hope we’re wrong.
The good news: there are brands that offer similar styles as SHEIN, but actually have truth behind their sustainability claims.These brands offer higher quality clothes, at a more responsible rate of production, made better for people and the planet.
Sustainable Alternative to SHEIN: For Days
For Days, a brand rated Eco-Stylist Silver, is pretty much the opposite of SHEIN. Not only are For Days’ clothes made more ethically and sustainably, but they are also designed to be recycled into new clothes, and For Days has a robust take back program to keep their clothes in the loop and out of a landfill.
Sustainable SHEIN Swap: Wolven
Wolven, an Eco-Stylist Certified brand, is where sexy meets sustainable. As a climate neutral company, they also use recycled fabrics, more sustainable packaging, and re-sell second Wolven clothes right on their site. Check out their leggings, swimwear, and tops.
Ethical Alternative to SHEIN: Pact
Pact, rated Eco-Stylist Silver, is your go-to for organic cotton basics, loungewear, and casual attire. They have GOTS certification, Fair Trade certification, and use more sustainable packaging.
Eco-Friendly Clothing Brand: Colorful Standard
Colorful Standard is rated Eco-Stylist Silver. When you want t-shirts, hoodies, sweatpants, sweatshirts, shorts, and beanies in over 40 colors this is where you go. They pay their clothing makers living wages and use OEKO-TEX certified fabrics meaning no harmful chemicals or dyes.
SHEIN Alternative: Girlfriend Collective
Girlfriend Collective is Eco-Stylist Certified (of course), includes models of all body types and identities, has great color selection for their lounge wear products, and is designed with comfort in mind.
Made in LA: Groceries Apparel
Groceries Apparel is another Eco-Stylist Certified alternative to SHEIN. Click through to see how they rated on Transparency, Fair Labor, and Sustainably Made.
Groceries Apparel specializes in active and casual wear that is made out of 100% organic or recycled fabrics. They know how to do business without compromising values.
Affordable Alternatives to SHEIN Clothes
Reminder: SHEIN’s prices are powered by un-sustainable practices and sweatshop labor. Almost any alternative is going to be more expensive per piece, but that doesn’t mean it has to be more expensive for you.
—>For the most affordable ethical fashion options check out our guide.
When you consider the cost-per-wear of a piece of clothing, something twice the price of SHEIN is actually cheaper if you wear it 3 times as much. Here’s some tips for switching from fast fashion to slow fashion:
- Buy less but buy better
- Only buy what you need
- Supplement your wardrobe with thrift shopping
- Restyling and layering basics can create endless outfit options
- Make it cool again to rewear and outfit repeat
Can Fast Fashion Brands Ever Be Good?
We can break down and evaluate fast fashion brands all day, and for many days, we have. But if you’re wondering about a brand we haven’t evaluated yet then a more pressing question is this: can fast fashion ever be good?
And honestly, the answer is no. Fast fashion parades itself as the solution to cheap and stylish clothing but the truth is that fast fashion has made the entire fashion industry less sustainable.
Thanks to fast fashion we buy 60% more clothes versus 20 years ago and over 50% of them end up in a landfill in less than one year.
The fast fashion model, as pioneered by Zara and , is toxic. It has driven brands that previously were not fast fashion, like J. Crew, to become fast fashion in order to compete. It has also given birth to ultra fast fashion brands like Boohoo and SHEIN.
Think about it this way: if 2 brands both used organic cotton but one was fast fashion and one was slow fashion, which brand would pay clothing makers fairly and have a better impact on the planet? Hint: no fast fashion brand pays living wages to clothing makers.
Fast fashion is a great business model that has made a few select executives rich, but it’s bad for clothing makers and the planet.
The Future of Fast Fashion
Fast fashion brands can become more sustainable, and of course, they should, but they will never be equivalent to slow fashion brands. The best thing we can do is ditch fast fashion and support slow fashion brands, thrifting, and all the better ways to build a sustainable closet.
Where to Find Quality Slow Fashion Companies
To find more Eco-Stylist Certified brands that value looking and feeling good in your clothes, shoes, and accessories, head to our sustainable brand guide!
Which brands would you like us to review next?
*Article updated 10/6/2022.
Emma Morgan
Emma is a writer at Eco-Stylist. She studies journalism and mass communications at the University of Iowa. Emma’s love for sustainable fashion was sparked by thrifting with her mom throughout her childhood.
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