How Ethical Is ASOS? - Good On You (2024)

FAQs

Is ASOS good ethical? ›

Its labour rating is 'not good enough'. Almost none of its supply chain is certified by labour standards which ensure worker health and safety, living wages or other labour rights. It received a score of 41-50% in the 2021 Fashion Transparency Index .

In summary, ASOS does work closely with their stakeholders in order to work towards creating a more ethical workplace environment for their employees. However, this is where their efforts end when it comes to fair labor.

Labor Ethics

ASOS a standard Code of Conduct that includes no child or forced labor, fair wages, and safe conditions. They mention factory audits, but don't state how often they're done or how their suppliers have performed in them.

As of May 2021, the highest number of ASOS manufacturing factories are situated in China, with a total of 231. India and Turkey come in second and third place for the number of ASOS manufacturing factories, with 217 and 130 factories respectively.

Now an online conglomerate stocking over 850 fashion brands including their own label; ASOS employs a two-pronged social marketing strategy based on harnessing the power of digital influencers combined with the influence of their own customers.

Asos markets itself as the go-to fashion retailer for young consumers and primarily targets 16 to 34 year olds across a broad socio-economic demographic.

According to Shein's 2021 Sustainability and Social Impact Report, 66% of Shein's supplier factories and warehouses have a "mediocre" performance—meaning there are 1-3 majors risks in the workplace, and "corrective action is required." And 12% fall under the ZTV category, meaning there are major violations that require ...

What type of culture does ASOS have? ›

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, youʼre free to be your true self without judgment, and channel your creativity into a platform used by millions.

Almost all jeans are made pretty much exclusively from cotton – and guess what? Hundreds of ASOS Design denim pieces are produced using more sustainable cotton, which for ASOS means through the Better Cotton Initiative, recycled, or organic cotton.

Yes, it absolutely can. In many ways, sustainable fashion is already affordable, especially when one considers how thrifty secondhand shopping is. Thrifting has become incredibly popular these days, not just because of its affordability, but because it encourages reuse.

H&M set a goal to have 100% of their garments made from recycled components by 2030, and they claim that, as of recently, that figure was already at 65%. Having a goal of 2030 may seem like a good thing, however, there are many brands already using 100% sustainable fabric in 2022.

ASOS is rated “Not Good Enough” overall. Some progress has been made by implementing measures to reduce carbon emissions; banning fur and other animal-based materials, and offering a more conscious collection. However, much more can still be done. ASOS needs to improve in all areas to achieve a higher score.

José Antonio Ramos Calamonte, the new chief executive of Asos, said the business had become too complex, allowed costs to rise too much and become “overstretched globally” so that it lacked scale in US, France and Germany.

asos.com's top 5 competitors in December 2022 are: zara.com, urbanoutfitters.com, next.co.uk, boohoo.com, and more. According to Similarweb data of monthly visits, asos.com's top competitor in January 2023 is zara.com with 111.6M visits.

Why are some items so much cheaper than others? Well, not all of their products are created equally. Cheaper products are likely made with lower quality fabrics or come from factories in countries where manufacturing is cheaper. ASOS is incredibly transparent about where its products come from.

How do I know that I'm buying a genuine product? At ASOS, we only stock genuine and authentic items, bought directly from the brands we offer – we don't buy fakes, so you can be sure the item you've received is genuine.

ASOS Marketplace | Buy & sell new, pre-owned & vintage fashion. Since launching in 2010 we've supported thousands of small businesses from across the globe, giving them an online space to sell vintage and independent fashion with access to ASOS' extensive global customer base of fashion-loving twenty-somethings.

Is ASOS a good company? ›

Yes, ASOS is legit and safe to use for purchasing fashionable clothing, shoes, and even maternity wear. ASOS website also provides the advantage of finding unique labels that may not be accessible from anywhere else in the world.

None of Shein's supply chain is certified by labour standards which ensure worker health and safety, living wages or other labour rights. There is no evidence it ensures payment of a living wage in its supply chain. It uses few eco-friendly materials.

At ASOS, we only stock genuine and authentic items, bought directly from the brands we offer – we don't buy fakes, so you can be sure the item you've received is genuine, even if it arrives in non-branded packaging. Currently, all clothing, accessories and jewellery goes into a plain bag.

ASOS' focus on the customer experience, as well as its investment in the latest online innovations and its ongoing efforts to become more sustainable, have helped it to stand out from other clothing retailers.