“Well, the obvious answer is because you can see the penis in the sweatpants,” says Evan Ross Katz, writer and host of the podcast Shut Up Evan. “But actually, to me, that’s a little less appealing than when I just know something’s going on down there and there’s a little bit of movement. And it can be from a semi or just the balls swinging, but you’re like, Oh it’s awake down there; there’s activity down there.”
Katz has grasped perhaps the most alluring detail of grey sweatpants: their sexiness is unexpected—and, at its best, un-self-aware. There are certain garments that are harbingers of overt seduction: women in a La Perla bra, he says, or a gay man in a jock strap. But the quotidian, mundane nature of grey sweats —who amongst us doesn’t own a pair? —adds to their accidental eroticism.
“Many people are hot for nudity that’s somehow obscured,” says Tina Horn, host and producer of the long-running fetish podcast Why Are People Into That?! and the writer/creator of the sci-fi sex rebel comic SfSx. “It’s all about exhibitionism and voyeurism. The sweatpants exhibitionist gets the plausible deniability that they’re not showing off, and the sweatpants voyeur gets the thrill of witnessing something, like a dick, that they’re ‘not supposed to be seeing.’”
Horn notes that people usually fetishize tight clothing — latex, spandex, rubber — which, viewed through a Freudian lens, “could represent a return to the womb, or a full body embrace.” So, conversely, a preference for soft, loose apparel could be interpreted as some kind of release or freedom from compression. “It's all about perverting the mundane, which is just a fundamental function of human sexuality,” she said.
“When I see someone in sweatpants, it’s like they either have no need to be presentable whatsoever, or they’re so cool and confident they’re just wearing what makes them comfortable,” says Alex Gorosh, a California-based director and editor. While he hadn’t heard of Grey Sweatpants Season™ he says he always thought that “a person in sweatpants was sexy.”
“It’s like they’re so confident, they’re so comfortable, and that’s sexy,” he continued. “So you want to be with them.”
Designer Scott Sternberg, whose brand Entireworld’s calling card is its downy sweatshirts and pants, surprisingly, hadn’t yet heard of this phenomena. “I’m not a meme person, but I totally get it and it makes complete sense,” he said by phone, chuckling. “Sweats get this bad wrap for being shlumpy clothes you wear when you’ve given up. But I think there’s something really sexy about a guy in sweats. There’s this very I-just-got-out-of-bed-and-threw-it-on sort of thing, you know? Like, maybe he’s not wearing underwear.”
When he was first developing Entireworld, Sternberg said that ideas about “sex” and “skin” were foundational parts to the brand’s identity, but not in a “p*rn-y or vulgar” way, he said. Instead, his work hints at something sensual, but in an off-handed way. “Loungewear is very intimate,” he said. “It's like something that may have a Cheeto stain on it, but once you wear that out of the house, there’s something that becomes inherently sexy about it.”
