How L.O.L. Dolls Became the Dopamine Hit of a Generation (Published 2020) (2024)

FAQs

What is the marketing strategy of LOL dolls? ›

Strategically, M.G.A. Entertainment has created demand in the market for its L.O.L. Surprise dolls by making sure it is releasing limited editions of dolls and reducing the number of partnerships. With the demand constantly rising, doll enthusiasts and children always look for the next release.

The acronym L.O.L. stands for “Li'l Outrageous Littles.” Suitable for kids aged 5 years and older, these collectable mini dolls come with various accessories, stickers, and other fun surprises.

Why LOL Surprise! dolls are so popular. It's not just the gigantic eyes and eye-popping colors that are mesmerizing fans. Each doll is a full-on, multi-layered, unboxing experience -- with a social-media-influencer track record to prove it -- where every little accessory has its own tiny container to open.

Suitable for ages: 4+ years.

Surprise! ("Lil Outrageous Littles") is the unboxing toy line launched by MGA Entertainment on July 7th, 2016. The brand became a huge success and the doll assortment was the #1 toy for 2017 through November in the US.

The LOL in LOL Surprise! stands for Lil Outrageous Littles! and OMG stands for Outrageous Millennial Girls!

This one's more popular on X (formerly Twitter). It stands for "I Just Burst Out Laughing" and has gradually become the new LOL for Gen Z users on the platform.

P.S. If you're wondering what LOL stands for, then it's an acronym for “Li'l Outrageous Littles.”

LOL Surprise collectible dolls with stylish hair, fun to dress outfits and many detailed accessory pieces make a perfect toy and playset for kids aged 4-7 years, giving lots of possibilities for imaginative play!

in a federal courtroom in Santa Ana in a dispute over the inspiration for the popular OMG LOL Surprise dolls. The Grammy-winning artists contend MGA took its inspiration from their OMG Girlz group and that the line of dolls infringes on their copyrights.

Why do girls love LOL dolls? ›

“The girls are utterly entertained and it's the rare toy out there that isn't electronic, so it allows them to use their imagination,” said Kotler, whose two daughters, 5 and 8, own about 50 of the dolls. “With L.O.L. dolls, they get creative and make up storylines. It feels like going back to old-school play.

Some of these dolls are valuable because the time that they were made required them to be hand crafted, instead of the usual mass produced plastic that you get today. Other dolls, have an infamous reputation in history.

The male LOL Surprise toys were created to encourage boys to play with dolls.

Rarity and important symbols

Special LOL can be identified by their gold, glittery, or metallic coloring (depending on the series). Popular – blue circle. Fancy – purple four-pointed star. Rare – yellow star. Ultra-Rare – pink heart.

Advertising and Marketing: Mattel invests heavily in advertising and marketing campaigns to create brand awareness and promote their products. They use various media channels, including TV, radio, print, and digital advertising. Their marketing campaigns are often designed to resonate with children and parents.

Funneling is a strategy that throws that concept out the window, instead focusing on hyper-leveling a champion to by far above that of your opponents. The idea is simple; you funnel as much as your teams gold as possible onto one hyper-carry champion that is going to dominate the mid lane.

Breaking 100 LP within a division will promote you to the next division of your current tier. You'll even hang on to any leftover LP! If you accrue 100 LP in division I of any tier (like Iron I, Emerald I, etc), you'll automatically move into the next tier. It's as simple as that!

In the world of marketing, Barbie stands as a shining example of enduring success. Her marketing strategy, built on personalization, inclusivity, smart collaborations, innovation, storytelling, and anticipation, has kept her in the hearts and minds of a wide and diverse audience for decades.