How Many People Use TikTok? (2020–2025) [Jan 2024 Update] (2024)

FAQs

How many people use TikTok in 2024? ›

It passed one billion users in 2021 and is expected to surpass 1.8 billion by the end of 2024.

TikTok's total will reach 4.43 billion minutes each day this year, compared with 3.91 billion for Instagram. TikTok will become the top social network in daily minutes in 2025.

In 2022, the number of TikTok users worldwide grew by 15.1%, to 755 million, before rising by another 10.5% in 2023, to 834.3 million. From 2020 to 2024, TikTok grew its global user base by 435 million—an overall increase of 93.4% and an average annual growth rate of 18.6%.

How much is TikTok worth in 2024? TikTok is likely worth $100 billion, according to Wedbush Securities analyst Dan Ives. But that valuation is based on TikTok's algorithm, the logic written into the software that decides which videos to serve up to its users in a constant stream.

This raises concerns about the suitability of the app for younger users. Just how many kids are on TikTok? As of April 2022, almost 18% of the U.S. user base was teens age 12-17, with 2.5% kids age 11 years or younger. Almost half of U.S. users fall between age 18 and 34.

TikTok was banned in China but gained a billion users in five years. It is now run by a limited liability company based in Los Angeles and Singapore but is essentially owned by ByteDance. While its founders own only 20% of ByteDance, it's the controlling stake in the company.

TikTok, whose mainland Chinese counterpart is Douyin, is a short-form video hosting service owned by Chinese internet company ByteDance.

The app was launched in 2016 by the Chinese technology company ByteDance. Now available in more than 150 different markets, TikTok has offices in Beijing, Los Angeles, Moscow, Mumbai, Seoul, Tokyo, and other cities.

Why did India ban TikTok? Indian users bid goodbye to TikTok app in June 2020. The Government of India raised privacy concerns, saying the Chinese apps pose a threat to the country's sovereignty and security. Besides TikTok, India banned dozens other Chinese apps following a military clash along the India-China border.

TikTok Age Demography By Gender

It is worth noting that while other social media platforms have a higher proportion of male users, TikTok has a predominantly female audience. In this analysis, we will delve into the age demographics of both male and female TikTok users.

How many TikTok creators are 24 or younger? ›

Most TikTok creators (52.8%) are young adults aged 18-24. The most-viewed video in 2022 was Amaury Gichon's video of a massive chocolate giraffe from May, which garnered 6 million views. The most followed individual on TikTok is Charli d'Amelio with over 141 million followers.

That means that in the US, TikTok has more than ⅓ of mobile internet users actively engaged on their platform. TikTok has over 50 million daily active users. 18.68% of all Americans with mobile internet login to TikTok every single day. That's quite the commitment to a social media app!