How much money can social media influencers make per post? (2024)

“On the influencer side, the number of likes is arbitrary — it’s as much about the time that goes into planning content, shooting content, writing captions, the back and forth with brands for sign off and knowing your worth,” she says. “Personally, I pitch myself as not ‘just’ an influencer... but as an expert in my field. I have qualifications and experience as a fitness professional, as well as my own personal experience and opinions,” she says.

How much money can social media influencers make per post? (2024)

FAQs

How much money can social media influencers make per post? ›

Earnings can skyrocket as brand collaborations reach top-dollar figures. On average, mega influencers can command $5,000 to well over $20,000 per post, depending on their niche, engagement rates, and overall influence.

How much do social media influencers make per post? ›

Micro-influencers (10,000–50,000 followers): $100–$500 per post. Mid-tier influencers (50,000–100,000 followers): $500–$5,000 per post. Macro-influencers (100,000–500,000 followers): $5,000–$10,000 per post. Mega-influencers (500,000+ followers): $10,000+ per post.

What is the salary range for social media influencers? ›

Social Media Influencer Salary in California. $40,500 is the 25th percentile. Salaries below this are outliers. $67,100 is the 75th percentile.

Who is the highest paid influencer per post? ›

The highest paid Instagram influencer for a single sponsored post is footballer Cristiano Ronaldo, who can earn up to $2.4 million per post. The second highest is reality TV star and entrepreneur Kylie Jenner, who can earn up to $1.8 million per Instagram post.

How much do 500K influencers make? ›

Recent data shows that influencers with 1 million followers make anywhere from $5K to $25K for a sponsored post. So, if you had 500K followers, you could estimate that you'd make anywhere from $2,500 to $12,500 from sponsored posts alone. Remember that these figures are just for sponsored posts.

Do influencers get paid per post? ›

Instagram influencers with fewer than 100k followers earn around $200 per post. Instagram influencers between 100k – 300k followers may expect to earn around $600 per post. Instagram influencers with more than 1 million followers earn more than $2000 per post.

How to charge for social media posts? ›

Say you have a client who needs 12 posts per month so you would sell them our Business Plan, which is $299 per month. The total price of your package is now at $499. You want to make a healthy profit so you plan to markup the package at three times the price meaning you should charge $1,497 with a $998 profit.

How much do small influencers make? ›

Fashion Influencer

Earnings in this industry can be quite lucrative, with micro-influencers earning between $200 and $1,000 per sponsored post. Influencers with 500,000 or more followers can command $3,000 to $15,000 per sponsored post, and those with over one million followers may earn even more.

How many followers does an influencer need to make money? ›

Micro-influencer: 10,000–50,000 followers ($100–$500 per post) Mid-tier influencer: 50,000–500,000 followers ($500–$5,000 per post) Macro-influencer: 500,000–1 million followers ($5,000–$10,000 per post) Mega-influencer: 1 million+ followers ($10,000–$1 million+ per post)

Who is the #1 influencer? ›

1. Cristiano Ronaldo - @cristiano.

Does Instagram pay you? ›

As an Instagram creator, you can receive payouts of your earnings from these monetization tools: Note: Earnings from branded content are for projects on the creator marketplace that state "paid through Instagram" only. To add or manage your Instagram payout settings, tapPayouts in the professional dashboard.

How much to charge per Instagram post? ›

Instagram posts
Influencer TierCompensation
Nano$500 – $2,000
Micro$2000 – $8,000
Mid-tier$8,000 – $20,000
Macro$20,000 – $45,000
1 more row

Is being an influencer worth it? ›

Content Creators Can Earn a Lot. While there are a few types of influencers, the main advantage they all have in common is their earning potential. The very best influencers can make millions and even respectable influencers will earn more than a typical salary.

How much do TikTok influencers make? ›

Based on those numbers, the median salary for TikTok influencers is somewhere between $15,000 and $25,000. Just under one-third of influencers are making a full-time salary. If you're wondering where all this money for influencers is coming from, keep reading as we break down how TikTok creators monetize their content.

Does TikTok pay influencers? ›

According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. This is a program that TikTok introduced in 2021 in a bid to compensate content creators for creating content on the platform.

How much do TikTok influencers make per post? ›

Brand Partnerships/Sponsored Posts
Followers$/Post (Low End)$/Post (High End)
10,000-50,000$30$400
50,000-500,000$80$1,650
500,000-1,000,000$150$3,500
1,000,000+$1,200Unlimited
1 more row
Feb 2, 2024

How much do influencers with 1 million followers make? ›

Conclusion. Instagrammers with 1 million followers can easily make $15K per month through sponsored posts, affiliate marketing, product sales and other income streams. To maximize your earnings at the mega-influencer level, you need to diversify your revenue streams and focus on creating quality content consistently.

How much does Instagram pay for 100k views? ›

Instagram does not pay users for views on their posts or videos. However, Instagram does offer the opportunity for content creators to monetize their content through branded content partnerships, sponsorships, and collaborations with brands.

How much does Instagram pay for 1k followers? ›

Instagram accounts with 1,000 followers make $1,420/month on average and up to $100 per sponsored post.

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