In 1999, the Pantone Color Institute created something special: the Pantone Color of the Year. They aimed to show how global events are reflected in the colors we see and use and spark conversations around the importance of color in our lives. As Pantone celebrates its 25th anniversary in 2024, the program’s impact and legacy are more significant than ever.
More Than Just a Shade
The Pantone Color of the Year selection is not just about picking a color. It’s about representing worldwide trends. The chosen color mirrors the current mood, and Pantone has been leading the way in design, fashion, and more. It’s about encouraging people to think about color differently and notice the emotions each hue can evoke.
How Does Pantone Pick the Color?
Pantone’s experts travel the world throughout the year to gather inspiration from various industries such as entertainment, art, fashion, and design, as well as socio-economic conditions, new technologies, and social media platforms. The team members are experienced in design, trend forecasting, color theory, and consultancy, ensuring they select without bias. This exhaustive process ensures that the chosen color is not just a random pick but a true reflection of current trends and moods.
Pantone Color of the Year Palettes
Pantone creates color palettes every year that complement their Color of the Year. This year’s collection includes a monochromatic palette named “Peach Plethora,” which features shades ranging from beige to light, medium, and bright peach tones. You can use our gorgeous Rio roses to replicate this palette in your floral arrangements.
We can’t wait to see your unique creations using this palette! Share them on social media and tag us!
