How the five highest-paid models in 2021 made their money, from Gigi Hadid to Adriana Lima (2024)

Bella Hadid has been named as the new face of Swarovski jewellery meaning the Palestinian-American model can add another high-profile brand to her already impressive list of contracts.

While both parties are remaining tight lipped on how much money the deal is worth, as a famous face with 51.8 million Instagram followers, it is sure to be worth a pretty penny..

Despite the age-old cliche of modelling being a "brainless" pastime, in reality, it can be very lucrative with big-name models regularly picking up six-figure sums to head up a brand, resulting in net earnings that run into tens of millions of dollars. To give an idea of how much the top models actually earn, here are the five who earned the most over the past 12 months.

5. Gigi Hadid, $9 million

How the five highest-paid models in 2021 made their money, from Gigi Hadid to Adriana Lima (1)

Bella's older sister Gigi has an estimated personal wealth of $29m, and has earned her money from fashion shows, a Maybelline campaign and being a Victoria’s Secret Angel, a gig that pulled in up to $1m per year.

Gigi has graced multiple magazine covers, and is go-to in the industry. In 2016, she was named International Model of the Year by the British Fashion Council, and has since gone on to work with Guess, Tom Ford, Balmain, Missoni, Moschino and Isabel Marant.

That same year she collaborated on a clothing line with Tommy Hilfiger, and last month announced that her own clothing line will be unveiled soon. She is also taking on television work, and later this year will be co-host on Queer Eye. She is estimated to have earned $9m in 2021.

4. Rosie Huntington-Whiteley, $9 million

How the five highest-paid models in 2021 made their money, from Gigi Hadid to Adriana Lima (2)

The British model has an estimated fortune of $30m, built up from modelling and her long-running lingerie line with Marks & Spencers. The partnership has now expanded to cover perfume and swimwear.

While pregnant with her first child, Huntington-Whiteley also launched her own beauty line called Rose Inc, meaning that in addition to modelling for names such as Ralph Lauren and Bloomingdales, she is thought to earn in the region of $9m per year.

3. Cara Delevingne, $19 million

How the five highest-paid models in 2021 made their money, from Gigi Hadid to Adriana Lima (3)

The English model-turned-actress is a wealthy woman with more than $37m in the bank. Since signing with Storm Management in 2009, Delevingne has worked with many high-profile brands, including Chanel, Dolce & Gabbana, Fendi, and Louis Vuitton, and was named Model of the Year at the British Fashion Awards in 2012 and 2014.

In 2012, she branched out into acting, and has appeared in Suicide Squad and Valerian, among others. While Delevingne is more focused on acting than modelling these days, contracts with Tag Heuer, Burberry and YSL Beauty mean her earnings last year were more than $19m.

2. Adriana Lima, $30 million

How the five highest-paid models in 2021 made their money, from Gigi Hadid to Adriana Lima (4)

The Brazilian model is thought to be worth $95m, with much of that coming from her long-running contract with Victoria’s Secret, between 1999 and 2018.

In 2015 and 2016, she was named by Forbes as the second-highest-paid model, much of which came from being ambassador to Puma, Maybelline, and IWC watches. In the past year, Lima earned just short of $30m.

1. Kendall Jenner, $40 million

How the five highest-paid models in 2021 made their money, from Gigi Hadid to Adriana Lima (5)

Although born into a wealthy family, Jenner, 26, has now earned more than enough on her own, and is worth a rumoured $45m. In 2018, Forbes first named her the "world's highest-paid supermodel," citing earnings that year alone of $22.5m, a status not damaged by the disastrous Pepsi ad the year before, that was so slammed, the company withdrew it.

As famous off the runway as on it, much of Jenner’s fortune has come from endorsem*nts such as Marc Jacobs, Fendi and Estee Lauder, and, of course, her social media posts. With more than 200 million followers, Jenner charges up to $700,000 per post. In the past year, she has earned a reported $40m, making her the highest-paid model for the third year running.

Updated: May 13, 2022, 4:13 AM

How the five highest-paid models in 2021 made their money, from Gigi Hadid to Adriana Lima (2024)

FAQs

Who is higher paid Gigi or Bella Hadid? ›

Gigi and Bella Hadid's net worth

Gigi Hadid has an estimated net worth of $29 million dollars, while her sister Bella Hadid's net worth is calculated at around $25 million, according to Celebrity Net Worth.

How much does Gigi Hadid get paid for modeling? ›

Gigi Hadid has a net worth of $29 million. Thanks to endorsem*nt deals with brands like Maybelline, Evian, BMW, Versace, and Tommy Hilfiger, she is one of the most paid models in the world, earning $9-10 million year.

Who is the No 1 model in the world? ›

Winners
YearWinnerEntrants
2020Pierinna Patino35
2019Nicole Menayo35
2018Janet Leyva41
2017Julya Gershun41
24 more rows

Who is the top 5 highest paid model? ›

Here is the full list of models that are joininng Kendall as the highest-paid models in the world.
  • Liu Wen - $19 Million. ...
  • Joan Smalls - $19 Million. ...
  • Gigi Hadid - $20 Million. ...
  • Adriana Lima - $30 Million. ...
  • Rosie Huntington-Whiteley - $32 Million. ...
  • Gisele Bündchen - $33 Million.
Jul 26, 2022

Who is the top paid model 2022? ›

The highest-paid model in 2022 is Kendall Jenner and this is the second time she has come to snatch the tag as she was also the richest model in 2021.

Who is the richest Victoria Secret model? ›

The clothing brand has had famous women promote its prestigious clothing. Its models are called Angels and the richest is Gisele Bundchen. Throughout the years she worked for Victoria Secrets, the Brazilian managed to make about 400 million dollars, but who are the other models that follow Bundchen.

How much does Adriana Lima make? ›

As of February 2023, Adriana Lima's net worth is roughly $95 Million. Adriana Lima is a Brazilian model and actress from Salvador, Brazil.

What is the highest salary for a model? ›

Ziprecruiter's figures range from as high as $401,500 to as low as $11,000 , with an average model salary of $125,457 annually in the US.

Who is a bigger model Gigi or Bella? ›

Gigi Hadid is taller than Bella Hadid by one inch

Gigi has 72.7 million followers, and Bella has 49.8 million followers. Gigi has a net worth of $29 million, while Bella is valued at $25 million. Additionally, Gigi has been on more magazine covers than Bella.

Who is the 2 highest paid model? ›

Here is a list of the rest of fashion's highest-paid models in the world.
  • Liu Wen - $19 Million. ...
  • Joan Smalls - $19 Million. ...
  • Gigi Hadid - $20 Million. ...
  • Adriana Lima - $30 Million. ...
  • Rosie Huntington-Whiteley - $32 Million. ...
  • Gisele Bündchen - $33 Million.
May 12, 2022

Who were the top 6 supermodels? ›

The Big Six, as they were dubbed, were the queens of the '90s: Linda Evangelista, Claudia Schiffer, Naomi Campbell, Kate Moss, Cindy Crawford, and Christy Turlington.

Who is the best model of all time? ›

Today we're ranking the 25 greatest fashion models who have influenced pop culture like very few people have.
  • Veruschka. ...
  • Christie Brinkley. ...
  • Cindy Crawford. ...
  • Paulina Porizkova. ...
  • Janice Dickinson. ...
  • Twiggy. ...
  • Jean Shrimpton. ...
  • Suzy Parker.
Nov 3, 2022

Who is the most stylish model in the world? ›

Bella Hadid has been named "the most stylish person on the planet" by British GQ, which picked the supermodel from an annual list of celebrity trendsetters including Harry Styles, Jaden Smith, Kim Kardashian and Lil Nas X. Hadid, 26, was picked for her ability to "wear anything".

Who is the best model in USA? ›

Here are the models that made it to the top 10 list:
  1. Kendall Jenner. With an incredible 2,740,000 average monthly searches, the oldest Jenner sister makes the top of the list.
  2. Gigi Hadid. ...
  3. Cara Delevingne. ...
  4. Ivanka Trump. ...
  5. Kate Upton. ...
  6. Dakota Johnson. ...
  7. Bella Hadid. ...
  8. Heidi Klum. ...
Oct 23, 2018

Who is the highest paid model in the United States? ›

Who ranks as the highest paid model in the world?
  1. Kendall Jenner - $40 million. ...
  2. Gisele Bundchen - $40 million. ...
  3. Chrissy Teigen - $39 million. ...
  4. Rosie Huntington Whitely - $32 million. ...
  5. Adriana Lima - $31 million. ...
  6. Cara Delevingne - $31 million. ...
  7. Gigi Hadid - $20 million. ...
  8. Bella Hadid - $19 million.

Who is the top 10 model? ›

Top 10 Models In the World
  • Kendall Jenner. One of the gorgeous girls in the world right now. ...
  • Kim Kardashian. Kim Kardashian is an American Model. ...
  • Emily O'Hara Ratajkowski. Emily Ratajkowski is an American model and actor. ...
  • Bella Hadid. ...
  • Cara Delevingne. ...
  • Gisele Bundchen. ...
  • Adriana Lima. ...
  • Miranda Kerr.
Jul 12, 2022

Which Kardashian is the highest paid model? ›

Kendall Jenner Is One Of The World's Highest-Paid Models & Her Net Worth Still Trails Kylie. She can't keep up with her sisters!

Who is Model of the Year 2022? ›

Bella Hadid won Model Of The Year at the British Fashion Awards 2022. The 26-year-old model made history this year as she shook one and all, getting spray painted with a dress at the runway for French womenswear brand, Coperni's Spring/Summer 2023 show.

How much do models get paid to walk the runway? ›

Gabriela Pierantoni, the owner of Corestone Models, says experienced runway models could earn $500–$2,500 per show. Supermodels, on the other hand, could make up to $20,000 for a runway show.

Does Victoria Secret pay weekly? ›

How much does a part-time associate get paid? Depends on the location, but at mine if you have no experience, it's about $11-12 an hour, and with retail/customer service... They pay bi-weekly if I remember correctly.

What do Victoria Secret Angels get paid? ›

Victoria's Secret Models are among the highest paid models in the world. These women make anywhere between $100,000-$1,000,000 a year, on average. However, the paychecks increase due to seniority and fame. Some of the most experienced models, like Gisele Bundchen and Adriana Lima, earn significantly more.

How much is Kendall Jenner paid to model? ›

According to Forbes, Kendall was the highest paid model in 2017, with earnings of $22 million.

How much is Kendall Jenner paid per show? ›

Kendall makes between $7.5 million to $8.3 million per season on The Kardashians. According to Variety, the Kardashian-Jenners were paid nine figures—or at least $100 million—by Hulu for two seasons and 40 episodes of The Kardashians.

How much do Victoria Secret models make an hour? ›

FAQs About Victoria's Secret

Hourly pay at Victoria's Secret ranges from an average of $10.83 to $22.66 an hour.

How much does a Directions USA model get paid? ›

Directions Usa pays an average salary of $677,260 and salaries range from a low of $584,620 to a high of $779,528.

What is the lowest salary of a model? ›

While ZipRecruiter is seeing annual salaries as high as $401,500 and as low as $11,000, the majority of Model salaries currently range between $31,000 (25th percentile) to $135,000 (75th percentile) with top earners (90th percentile) making $208,000 annually across the United States.

How much do models get paid a month? ›

As of Jan 27, 2023, the average monthly pay for a Model in the United States is $8,273 a month. While ZipRecruiter is seeing monthly salaries as high as $33,458 and as low as $917, the majority of Model salaries currently range between $2,583 (25th percentile) to $11,250 (75th percentile) across the United States.

Who is the largest plus size model? ›

1. Ashley Graham. One of the most famous and successful plus size models in the world, Ashley Graham began her career aged just 12 in 2001 and has since achieved international success.

Who is the richest in the Hadid family? ›

What Is Yolanda Hadid's Net Worth? According to Celebrity Net Worth, Yolanda is worth $45 million, making her the richest Hadid. She made $100,000 per episode during her time on RHOBH. Following her divorce from Gigi and Bella's dad, Mohamed Hadid, the reality star also received a settlement of $3.6 million.

Who are the supermodels Big 5? ›

The term "The Big Five" was later used to describe Campbell, Crawford, Evangelista, Turlington and Claudia Schiffer, and with the addition of Kate Moss, they became known as "the Big Six".

Who is the highest paid model of 2022? ›

A Rundown On The World's Highest Paid Models in 2022
  • Liu Wen -$19 Million.
  • Bella Hadid -$19 Million.
  • Gigi Hadid - $20 Million.
  • Adriana Lima - $30 Million.
  • Gisele Bündchen - $33 Million.
  • Kendall Jenner - $40 Million.
Jul 28, 2022

Who is the best female model? ›

Top ten female runway models 2022: In pictures
  • Barbara Valente. Hermes SS22/Catwalk Pictures. ...
  • Blesnya Minher. Alberta Ferretti/Catwalk Pictures. ...
  • Georgia Palmer. Ports 1961/Catwalk Pictures. ...
  • Jade Nguyen. Sportmax SS22/Catwalk Pictures. ...
  • Loli Bahia. ...
  • Mika Schneider. ...
  • Quannah Chasinghorse. ...
  • Quinn Mora.
Jan 24, 2022

Who is the top paying model? ›

Who ranks as the highest paid model in the world?
  1. Kendall Jenner - $40 million. ...
  2. Gisele Bundchen - $40 million. ...
  3. Chrissy Teigen - $39 million. ...
  4. Rosie Huntington Whitely - $32 million. ...
  5. Adriana Lima - $31 million. ...
  6. Cara Delevingne - $31 million. ...
  7. Gigi Hadid - $20 million. ...
  8. Bella Hadid - $19 million.

Who is the greatest model of all time? ›

Today we're ranking the 25 greatest fashion models who have influenced pop culture like very few people have.
  • Veruschka. ...
  • Christie Brinkley. ...
  • Cindy Crawford. ...
  • Paulina Porizkova. ...
  • Janice Dickinson. ...
  • Twiggy. ...
  • Jean Shrimpton. ...
  • Suzy Parker.
Nov 3, 2022

Who is the highest paid Victoria Secret models? ›

Gisele Bundchen is the highest paid model in history, the Brazilian has earned millions of dollars for modeling Victoria Secrets clothing, but she is not the only one who has made money in the modeling world. The clothing brand has had famous women promote its prestigious clothing.

How much do models get paid to walk a runway? ›

Gabriela Pierantoni, the owner of Corestone Models, says experienced runway models could earn $500–$2,500 per show. Supermodels, on the other hand, could make up to $20,000 for a runway show.

How much do top models get paid? ›

Ziprecruiter's figures range from as high as $401,500 to as low as $11,000 , with an average model salary of $125,457 annually in the US. Indeed states that the average hourly model salary is $23.43, although their figures do include adult modeling jobs which may skew the number towards a higher value.

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