How to analyze an Income Statement: Learn the basics. | Brian Feroldi posted on the topic | LinkedIn (2024)

Brian Feroldi

I demystify the stock market | Author, Speaker, Creator | 100,000+ investors read my free newsletter (see link)

  • Report this post

How to analyze an Income Statement:Ask these 11 questions:1: Does revenue consistently grow?→Analyzing revenue trends over time can help assess the company's growth and stability.2: What is the gross margin?→Gross margin, which is gross profit divided by revenue, indicates how efficiently the company manages its production costs.3: Is the gross margin stable? Expanding? Contracting? Why?→Changes in the gross margin trend provide insights into the company's pricing power with consumers and cost control measures with suppliers.4: Are there research + development expenses?→Research & Development expenses indicate the company's has to continuously innovate to drive future growth.5: Are there selling + marketing expenses? →Big selling and marketing expenses indicate the company has to spend heavily to promote its products or services.6: What are the company's biggest operating expenses? →Identifying the biggest expense, such as labor or cost of goods sold, can pinpoint the areas where cost management is critical.7: What is the company's operating margin? →Operating margin, which is operating profit divided by revenue, measures how efficient a company is at converting revenue into profits.8: Does the company have any non-operating expenses? →Looking for non-operating expenses like interest payments or one-time charges is essential for understanding the impact of financial activities outside the company's core operations.9: What is the company's net profit margin? →Net profit margin, which is net profit divided by revenue, indicates the overall profitability of the company after all expenses.10: Is the company profitable on a Non-GAAP basis? →Looking at non-GAAP profitability enables you tp understand if the company's profit picture differs when certain accounting adjustments are made.11: Is the company profitable on a GAAP basis? →Assessing profitability on a Generally Accepted Accounting Principles (GAAP) basis provides insight into whether the company complies with standard accounting rules and is profitable within that framework.P.S. Want to master financial statements analysis? Join me in November for my cohort-based course, Advanced Financial Statement Analysis.Details here:https://lnkd.in/eun5RHr9Interested? Send me a direct message for a coupon code.If you found this post useful, please repost ♻️ to share with your audience.

  • How to analyze an Income Statement: Learn the basics. | Brian Feroldi posted on the topic | LinkedIn (2)

718

30 Comments

Like Comment

Munther A. Al Dawood

Enterprise Expert, Educator and Author

5mo

  • Report this comment

Great stuff and thank you. I think, regardless of any accounting approach applied, whether GAAP or others, there will be no real impact on the income statement or company's worth in the long term.

Like Reply

1Reaction 2Reactions

Rahul Chauhan

200k+ 💎| CA | Former Assistant Manager Audit at RSM India | Auditing | Financial Reporting | Finance Enthusiast | AI Learner|NISM Certified

5mo

  • Report this comment

Insightful

Like Reply

1Reaction 2Reactions

Josh Aharonoff, CPA

Fractional CFO | 300k+ Finance & Accounting Audience | Founder & CEO of Mighty Digits

5mo

  • Report this comment

Great checklist. My fav is analyzing gross marginTo me, everything in a business trickles down from gross margin…the more you have left over after each sale, the more of an investments you can make in the other areas of the business!

Like Reply

16Reactions 17Reactions

Harris Fanaroff

Founder @ Linked Revenue | Sharing insights to help Executives and Sales Professionals generate more revenue from LinkedIn

5mo

  • Report this comment

Would love to hear more on number 9

Like Reply

1Reaction 2Reactions

Christian Kelch

Executive Producer - Real Estate -Finance- Mining- Hemp

5mo

  • Report this comment

Stephen Palmer

Like Reply

1Reaction

Dominika Ryngwelska

Audit | Due Diligence | TAS

4mo

  • Report this comment

This post offers an excellent framework for analyzing an Income Statement ☺️ Here are two more questions to consider:12: What's the trend in other income and expenses? →Understanding the fluctuations in non-operating income and expenses can reveal unusual events or investment income that may impact the company's overall financial health.13: How does the company's net profit margin compare to industry benchmarks? →Comparing the company's net profit margin to industry averages can provide valuable insights into its competitive position and financial performance.

Like Reply

1Reaction

Clint Murphy

I simplify psychology, success and money by sharing advice from mentors, expert authors and my life. CFO | Creator | Investor| Entrepreneur

5mo

  • Report this comment

Understanding the income statement prior to making an investment is crucial.

Like Reply

1Reaction

Brian Salcetti, AIF®, CIMA®

CEO, Managing Partner at Sandbox Financial Partners ** Fiduciary ** Forbes Best-in-State Wealth Advisor

5mo

  • Report this comment

These are fantastic questions to ask when analyzing an income statement!

Like Reply

1Reaction

MD Minhajul Islam

Accounts & Finance Executive at Geotech & Structures Ltd || Ex- Accounts & Finance Executive at Khaas Food || Ex- Cash Management Executive at Khaas Food || Ex- Branch In-Charge at Khaas Food ||

4mo

  • Report this comment

Too much expensive and out of my ability. One lac forty two thousand eight hundred ninety taka only (142,890 BDT)

Like Reply

1Reaction

See more comments

To view or add a comment, sign in

More Relevant Posts

    • Report this post

    Analyzing an income statement is essential for understanding a company's financial performance. Here are the key steps to analyze an income statement:1. **Review the Top Line - Revenue**: Start by examining the total revenue or sales. Look for trends and changes in revenue over time. Analyze the components of revenue, such as product sales, service revenue, or any other sources of income.2. **Cost of Goods Sold (COGS)**: COGS represents the direct costs associated with producing goods or services. Calculate the gross profit by subtracting COGS from total revenue. A high gross profit margin indicates efficient cost management.3. **Operating Expenses**: Analyze operating expenses, including items like salaries, rent, marketing, and utilities. Identify any unusual or significant changes in these expenses. These expenses are subtracted from gross profit to calculate operating income.4. **Operating Income**: Operating income, also known as operating profit, represents the profit from the company's core operations. It's a measure of operational efficiency.5. **Non-Operating Items**: Examine any non-operating items, such as interest income or expenses, gains or losses from investments, and other non-core activities. These can significantly impact net income.6. **Net Income**: The bottom line of the income statement is the net income. This is the profit the company has earned after all expenses, taxes, and interest. Positive net income indicates profitability.7. **Earnings Per Share (EPS)**: Calculate the EPS, which is the net income divided by the number of outstanding shares. EPS is important for shareholders and investors.8. **Trends and Comparisons**: Analyze income statement data over multiple periods to identify trends. Compare with industry benchmarks and competitors to understand how the company performs relative to others in the same sector.9. **Ratio Analysis**: Utilize financial ratios like the gross profit margin, operating profit margin, and net profit margin to assess profitability. Other ratios like the price-to-earnings (P/E) ratio can provide insights into market sentiment.10. **Non-Recurring Items**: Identify any one-time or non-recurring items, such as gains or losses from asset sales, restructuring charges, or litigation settlements. These should be considered separately.11. **Tax Provisions**: Understand the tax provisions and how they impact net income. Different tax treatments can affect the company's profitability.12. **Notes and Disclosures**: Review the notes to the financial statements and any additional disclosures for insights into accounting policies and potential risks.By following these steps and conducting a thorough analysis of the income statement, you can gain valuable insights into a company's financial health and performance. This analysis is essential for making informed investment decisions or assessing the financial stability of a business.

    1

    Like Comment

    To view or add a comment, sign in

  • Ramesh Mishra

    Passionate / Clothing industry professional | Fashion | Operations | Sourcing | People management | Cost saving analyst / Freelancer Textile Consultant / Content creator.

    • Report this post

    Important financial learning in this post by Brian Feroldi

    Like Comment

    To view or add a comment, sign in

  • Mohammed Marzouk ,MESAA

    Senior Audit Manager | EX . KPMG | EX . Deloitte

    • Report this post

    Consolidation proceduresConsolidated financial statements: [IFRS 10:B86]1- combine like items of assets, liabilities, equity, income, expenses and cash flows of the parent with those of its subsidiaries 2- offset (eliminate) the carrying amount of the parent's investment in each subsidiary and the parent's portion of equity of each subsidiary (IFRS 3Business Combinationsexplains how to account for any related goodwill) 3- eliminate in full intragroup assets and liabilities, equity, income, expenses and cash flows relating to transactions between entities of the group (profits or losses resulting from intragroup transactions that are recognised in assets, such as inventory and fixed assets, are eliminated in full).A reporting entity includes the income and expenses of a subsidiary in the consolidated financial statements from the date it gains control until the date when the reporting entity ceases to control the subsidiary. Income and expenses of the subsidiary are based on the amounts of the assets and liabilities recognised in the consolidated financial statements at the acquisition date. [IFRS 10:B88]The parent and subsidiaries are required to have the same reporting dates, or consolidation based on additional financial information prepared by subsidiary, unless impracticable. Where impracticable, the most recent financial statements of the subsidiary are used, adjusted for the effects of significant transactions or events between the reporting dates of the subsidiary and consolidated financial statements. The difference between the date of the subsidiary's financial statements and that of the consolidated financial statements shall be no more than three months [IFRS 10:B92, IFRS 10:B93]

    • How to analyze an Income Statement: Learn the basics. | Brian Feroldi posted on the topic | LinkedIn (20)

    35

    Like Comment

    To view or add a comment, sign in

  • Mohamed Samir, CMA, DipIFR, CIA(Prt1✅️)

    Group Internal Auditor

    • Report this post

    📊 The Accounting Equation: Unlocking the Balance Sheet 📈1️⃣ The Accounting Equation (⚖️):Definition: Represents the fundamental relationship in accounting, showcasing the connection between a company's assets, liabilities, and equity.Equation: Assets (⬆️) = Liabilities (⬇️) + Equity (⬇️)Importance: Provides the foundation for preparing a balance sheet, which reflects the financial position of a company at a specific point in time.2️⃣ Assets (⬆️):Definition: Represents the economic resources owned or controlled by a company, which have present or future value.Examples:Current Assets:CashAccounts ReceivableInventoryNon-Current Assets:Property, Plant, and EquipmentInvestmentsIntangible AssetsImportance: Assets demonstrate the company's capacity to generate future economic benefits.3️⃣ Liabilities (⬇️):Definition: Represents the company's obligations or debts that arise from past transactions or events.Examples:Current Liabilities:Accounts PayableShort-Term LoansAccrued ExpensesNon-Current Liabilities:Long-Term DebtPension ObligationsLease LiabilitiesImportance: Liabilities indicate the company's financial obligations and claims by external parties.4️⃣ Equity (⬇️):Definition: Represents the residual interest in the assets of a company after deducting liabilities.Examples:Common StockRetained EarningsAdditional Paid-in CapitalImportance: Equity reflects the ownership interest and represents the claims of shareholders.The balance sheet, a key financial statement, reflects the application of the accounting equation. It provides a snapshot of a company's financial position, displaying its assets, liabilities, and equity. By understanding this equation and the different components within each category, you can gain deeper insights into the financial health and stability of a company.💼💡 Remember, the accounting equation serves as the backbone of financial reporting, enabling informed decision-making. Stay tuned for more financial insights!#AccountingEquation #BalanceSheet #FinancialReporting #BusinessInsights

    • How to analyze an Income Statement: Learn the basics. | Brian Feroldi posted on the topic | LinkedIn (25)

    358

    5 Comments

    Like Comment

    To view or add a comment, sign in

  • Pieter Slegers

    Compounding Quality | Investment newsletter with more than 210,000 subscribers

    • Report this post

    What is EBITDA?Does it even matter?Here's everything you need to know about this controversial accounting metric:1️⃣ What is EBITDA?EBITDA stands for:•Earnings•Before•Interest•Taxes•Depreciation•AmortizationIn other words, it shows you what the company earns before costs like interest, taxes, depreciation and amortization are subtracted.2️⃣ How can I calculate it?EBITDA = Net Income + Taxes + Interest Expense + Depreciation & AmortizationOREBITDA = EBIT + Depreciation & Amortiziation3️⃣ EBITDA marginYou can easily calculate the EBITDA Margin as follows:EBITDA margin = EBITDA / RevenueYou want most revenue to be translated into EBITDA4️⃣ Adjusted EBITDA versus EBITDAA lot of companies also use the Adjusted EBITDA instead of EBITDA.Adjusted EBITDA removes one-time, irregular, and non-recurring items that distort EBITDA.This will result in a higher figure.5️⃣ EBITDA is NOT the same as Free Cash FlowIn general, free cash flow is a way more reliable metric than EBITDA.Free Cash Flow shows you what a company REALLY earns in cash after deducting all expenses.6️⃣ What's all the fuss about?Charlie Munger once said the following:"I think that, every time you see the word EBITDA, you should substitute the words bullsh*t earnings."But why?The issue with EBITDA is that it removes real expenses.That's why I would never look at EBITDA to analyze a company.__📚 That's it for today. If you liked this, you’ll our free Financial Analysis course. Grab it for free here: https://lnkd.in/ewnHQ_Sw

    • How to analyze an Income Statement: Learn the basics. | Brian Feroldi posted on the topic | LinkedIn (30)

    1,002

    23 Comments

    Like Comment

    To view or add a comment, sign in

  • Rasheed Boquz

    Accounting Bookkeeper at Corvus Consulting

    • Report this post

    Financial Reporting

    1

    Like Comment

    To view or add a comment, sign in

  • Ehab Sobhy

    Transformative FP&A Leader with 21+ Years of Experience in Business Finance Strategy | Helping Finance Professionals to move to FP&A | Growing businesses | Connect with Me to Learn More About Finance & FP&A

    • Report this post

    Income Statement: A Financial Compass for FP&A ProfessionalsAs an FP&A professional, you know that the income statement is a critical tool for tracking a company's profitability and making informed business decisions. But how do you read and interpret this complex financial statement?The income statement shows a company's profitability at multiple levels over a period of time using accrual accounting. It starts with revenue, which is the total amount of money the company earns from selling its products or services. From there, it subtracts the cost of goods sold (COGS), which is the cost of producing or acquiring the products or services that were sold. The difference is gross profit, which represents the company's profitability from its core business operations.The next section of the income statement shows operating expenses, which are all of the costs incurred to run the business, such as salaries, rent, and marketing. Operating income is calculated by subtracting operating expenses from gross profit.Other income and expenses represent income and expenses that are not directly related to the company's core business operations. For example, a company might earn income from investments or incur expenses from lawsuits.Pre-tax income is calculated by subtracting other income and expenses from operating income. Income tax is then subtracted from pre-tax income to arrive at net income.Recommendations:1-Focus on trends over time. The most important thing to look for on the income statement is how the company's profitability is trending over time. Are revenues and profits increasing or decreasing? Are there any specific expense categories that are growing faster than revenue?2-Compare the company to its peers. It's also helpful to compare the company's income statement to those of its competitors. This can help you to identify areas where the company is performing well or where it needs to improve.3-Use financial ratios to assess the company's profitability. There are a number of financial ratios that can be used to assess a company's profitability, such as gross profit margin, operating margin, and net profit margin.What are some of the key things you look for when reading an income statement?#fpacareer#fpa#incomestatement

    32

    1 Comment

    Like Comment

    To view or add a comment, sign in

  • Kelly N.

    Principal consultant focused on program management, project management, business process improvement, change management, and benefit realization.

    • Report this post

    The February #metricofthemonth discusses days to preparing the financial reports. Create and review the templates that business units will be expected to produce BEFORE the year end accounting process gets underway. Let everyone know the target they are aiming at and ensure you receive consistent, standard, accurate data that can be compiled easily to allow for analysis.https://lnkd.in/gJuN4BrE

    3 CFO Strategies for Better Annual Reporting Performance: Metric of the Month cfo.com

    1

    Like Comment

    To view or add a comment, sign in

  • Nabeel Ahmed

    Bookkeeper/Account Executive/Accountant/Freelancer

    • Report this post

    Financial reporting is the process of presenting the financial information of a business or organization to external stakeholders, such as investors, creditors, regulators, and the public. The primary purpose of financial reporting is to provide an accurate and transparent view of the financial performance and position of a company.Key components of financial reporting include:Financial Statements:Balance Sheet (Statement of Financial Position): This provides a snapshot of a company's assets, liabilities, and equity at a specific point in time.Income Statement (Profit and Loss Statement): This details the revenues, expenses, and profits or losses over a specific period.Cash Flow Statement: This shows how changes in balance sheet accounts and income affect cash and cash equivalents.Notes to Financial Statements:These provide additional information and explanations about items in the financial statements.Management Discussion and Analysis (MD&A):This is a section where management provides insights into the company's financial performance, discusses key financial trends, and outlines future plans.Auditor's Report:An independent auditor examines the company's financial statements and provides an opinion on their fairness and compliance with accounting standards.Annual Report:Often including the financial statements, MD&A, and additional information, an annual report serves as a comprehensive overview of a company's performance over the year.Regulatory Filings:Publicly traded companies are typically required to file regular financial reports with regulatory bodies, such as the Securities and Exchange Commission (SEC) in the United States.International Financial Reporting Standards (IFRS) and Generally Accepted Accounting Principles (GAAP):Companies often follow specific accounting standards, such as IFRS or GAAP, to ensure consistency and comparability in financial reporting.Financial reporting is crucial for investors and other stakeholders to make informed decisions about a company. It helps assess its financial health, profitability, and ability to meet its obligations. Accurate and transparent financial reporting contributes to market confidence and trust in the business. Non-compliance or fraudulent financial reporting can lead to serious legal and financial consequences for a company and its executives.#financialreporting #bookkeeping #bookkeeper #quickbooksonline

    Like Comment

    To view or add a comment, sign in

  • MIGPro Finance Solutions

    • Report this post

    "Unlock Business Success with Prudent Financial Reporting: Your Roadmap to Profitability, Stability, and Growth!"Financial Reporting Packages are key to the health and growth of your business.At its foundation, it is simply a financial report card that includes a profit and loss statement, balance sheet, and cash flow statement. Sound financial reporting packages help make informed business decisions based on high-quality data. Choose to have incorrect and incomplete financial reports? You face increased penalties for failed audits, inspections, and legal issues. You also risk losing potential investors and clients.Now, let's dive into what they accomplish.#1: Profit and Loss StatementsA profit and loss statement details the company's revenue and the expenses incurred to earn that revenue.#2: Balance SheetA balance sheet demonstrates how well you utilize the elements of the accounting equation:Assets = Liabilities + Equity#3: Cash Flow StatementA cash flow statement breaks down how much cash is used and available from operating, investing, and financing activities.You must get these right because they are interconnected. For example, at year-end, you receive a large payment from a client you still need to do the work for. This amount would sit in deferred revenue, a liability account until you perform the job. Categorize the payment as revenue at the start, and you just overstated your revenue, resulting in more taxes owed for that year.The hope for your business is to read your monthly activity and quickly decide to buy that large piece of equipment or outsource that task you dread doing, such as bookkeeping.#bookkeeping101 #cpa #houstonaccountant #businessowners #houstonbusinesses #smallbusinesses

    • How to analyze an Income Statement: Learn the basics. | Brian Feroldi posted on the topic | LinkedIn (43)
    Like Comment

    To view or add a comment, sign in

How to analyze an Income Statement: Learn the basics. | Brian Feroldi posted on the topic | LinkedIn (44)

How to analyze an Income Statement: Learn the basics. | Brian Feroldi posted on the topic | LinkedIn (45)

131,145 followers

  • 3000+ Posts

View Profile

Follow

Explore topics

  • Sales
  • Marketing
  • Business Administration
  • HR Management
  • Content Management
  • Engineering
  • Soft Skills
  • See All
How to analyze an Income Statement: Learn the basics. | Brian Feroldi posted on the topic | LinkedIn (2024)
Top Articles
Latest Posts
Article information

Author: Merrill Bechtelar CPA

Last Updated:

Views: 6163

Rating: 5 / 5 (50 voted)

Reviews: 81% of readers found this page helpful

Author information

Name: Merrill Bechtelar CPA

Birthday: 1996-05-19

Address: Apt. 114 873 White Lodge, Libbyfurt, CA 93006

Phone: +5983010455207

Job: Legacy Representative

Hobby: Blacksmithing, Urban exploration, Sudoku, Slacklining, Creative writing, Community, Letterboxing

Introduction: My name is Merrill Bechtelar CPA, I am a clean, agreeable, glorious, magnificent, witty, enchanting, comfortable person who loves writing and wants to share my knowledge and understanding with you.